Medallions Kangaroo Recipe Frozen Adult Raw Dog Food

Animal Flesh, Muscle Tissue, Animal Protein, Skeletal Muscle

Meat refers to the edible muscle tissue derived from animals, commonly sourced from species such as chicken, beef, or lamb. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like iron and B vitamins, supporting muscle maintenance and overall health. In pet food, meat is used in its natural form, ensuring optimal nutrient availability and palatability for pets.

Meat is included as a primary protein source to support essential amino acid requirements and overall nutritional value in pet food. Its presence also enhances palatability, making the product more appealing to pets.

Bone Meal, Edible Bone Meal, Animal Bone Meal, Animal Bone Flour

Ground bone is an animal-derived ingredient, typically sourced from livestock such as cattle or poultry. It serves as a natural source of essential minerals, particularly calcium and phosphorus, which support healthy bone development and metabolic functions in pets. Ground bone is used in its natural, finely milled form, ensuring optimal nutrient availability and digestibility within premium pet food formulations.

Ground bone is included as a natural source of minerals, particularly calcium and phosphorus, to support nutritional balance in pet food formulations. It also serves as a label-friendly ingredient that appeals to consumers seeking minimally processed, whole-food components.

Variety Meats, Organ Meats, Giblets, Viscera

Offal refers to the internal organs and entrails of animals, commonly sourced from cattle, sheep, or poultry. As an animal-derived ingredient, offal is rich in essential nutrients such as protein, vitamins (notably vitamin A and B vitamins), and minerals like iron. In pet food, offal is used in its natural, whole form to provide a highly digestible and nutrient-dense source of nourishment.

Offal is included as a cost-effective source of animal protein, vitamins, and minerals, utilising parts of the animal that are highly nutritious but less in demand for human consumption. Its use allows manufacturers to optimise nutrient density while managing production costs.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Malus Domestica, Pyrus Malus, Malus Pumila, E Malus

Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.

Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.

Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg

Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.

Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.

Salmon Backbone, Salmon Carcass, Salmon Frame Bone, Salmo Spp.

Salmon frame refers to the skeletal remains of salmon, including attached flesh, skin, and connective tissue, sourced from fish (animal origin). It is primarily included in pet food for its high-quality protein, essential fatty acids, and minerals, supporting muscle maintenance and skin health. Salmon frame is used in its natural form, providing a nutrient-dense, minimally processed ingredient for optimal nutritional benefit.

Salmon frame is included as a cost-effective protein and mineral source, utilising by-products from fish processing to optimise ingredient value. It also enhances the product’s animal protein content for marketing appeal.

Curdled Milk, Fermented Milk, Cultured Milk, Lactobacillus Spp.

Yoghurt is a cultured dairy product derived from the fermentation of milk by beneficial bacteria. As an animal-based ingredient, it provides a source of protein, calcium, and probiotics, supporting digestive and immune health in pets. Yoghurt is included in its natural form, ensuring the retention of live cultures and nutrients, which contribute to its functional and nutritional benefits in pet food formulations.

Yoghurt is included as a label-friendly ingredient to appeal to pet owners seeking perceived digestive or probiotic benefits for their pets. It may also contribute to palatability and enhance the product’s marketing profile.

Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach

Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.

Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.

Swiss Chard, Chard, Beta Vulgaris, Spinach Beet

Silverbeet is a leafy green vegetable of plant origin, closely related to beetroot and commonly known as Swiss chard. It is included in pet food for its rich supply of dietary fibre, vitamins A, C, and K, and essential minerals. Silverbeet is used in its natural, whole form, providing a source of phytonutrients and antioxidants to support overall pet health.

Silverbeet is included as a label-friendly vegetable ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute dietary fibre and micronutrients, supporting marketing claims of added vegetables.

Citrus Sinensis, Sweet Orange, Navel Orange, Valencia Orange

Orange is a citrus fruit of plant origin, valued for its rich vitamin C content and natural antioxidants. In pet food, orange is primarily included to support immune health and provide dietary fibre. This ingredient is used in its natural form, typically as dried or powdered orange, ensuring pets benefit from its nutrients and bioactive compounds without synthetic alteration.

Orange is included as a natural source of vitamins, particularly vitamin C, and antioxidants, which can be highlighted for marketing purposes to appeal to health-conscious consumers. It may also contribute to palatability and provide a label-friendly ingredient that enhances the perceived nutritional value of the product.

Brassica Oleracea, White Cabbage, Headed Cabbage, E509

Cabbage is a leafy vegetable of plant origin, commonly included in pet foods for its dietary fibre, vitamins, and antioxidants. It supports digestive health and provides essential micronutrients. In pet food formulations, cabbage is used in its natural form, typically chopped or dried, to retain its nutritional value and contribute to overall wellbeing in a balanced diet.

Cabbage is included as a label-friendly vegetable to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also serve as a cost-effective source of fibre and micronutrients.

Lucerne, Medicago Sativa, Lucerne Grass, Purple Medick

Alfalfa is a nutrient-rich plant ingredient derived from the Medicago sativa species, commonly used in premium pet foods. It serves as a natural source of dietary fibre, vitamins, and minerals, supporting digestive health and overall wellbeing. Alfalfa is included in its natural, dried form, ensuring pets benefit from its full spectrum of nutrients without synthetic alteration.

Alfalfa is included as a cost-effective source of plant protein, fibre, and micronutrients, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or wholesome additions in pet food.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Apium Graveolens, E416, Celeriac, Ajmoda

Celery is a plant-based ingredient derived from the stalks of the Apium graveolens plant. It is included in pet food primarily for its fibre content and as a source of vitamins and minerals, supporting digestive health and overall wellbeing. Celery is used in its natural form, ensuring pets benefit from its inherent nutrients and phytonutrients without synthetic alteration.

Celery is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the product’s perceived nutritional value. It may also contribute trace vitamins and fibre, though its functional impact on the pet’s diet is minimal.

Allium Sativum, Allium Sativum Bulb, Eaten Garlic, Ajo

Garlic is a plant-derived ingredient sourced from the bulb of Allium sativum. It is included in pet food primarily for its natural antioxidant properties and potential to support immune health. In pet food formulations, garlic is used in its natural, dried, or powdered form rather than as a raw bulb, ensuring safe inclusion levels and optimal nutrient availability.

Garlic is included in pet food formulations primarily as a label-friendly ingredient, appealing to consumers due to its perceived health benefits and natural origin. Its functional contribution to the animal is minimal at the low inclusion rates used, serving more as a marketing tool than a nutritional or palatability enhancer.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Plant Vegetables, Edible Plants, Edible Plant Matter, Edible Plant Material

Vegetables are plant-derived ingredients sourced from various edible parts such as roots, stems, leaves, and fruits. They are included in pet food primarily to provide dietary fibre, essential vitamins, minerals, and phytonutrients that support overall health and digestion. Vegetables are typically used in their natural, whole form, ensuring pets receive the full spectrum of their nutritional benefits.

Vegetables are included as a source of vitamins, minerals, and dietary fibre, supporting nutritional balance and digestive health. They also serve as a label-friendly ingredient, appealing to consumers seeking natural and recognisable components in pet food.

Edible Fruit, Botanical Fruit, Fleshy Fruit, Angiosperm Fruit

Fruit refers to the edible, seed-bearing part of a plant, commonly sourced from a variety of botanical species. In pet food, fruit is included primarily for its natural vitamins, antioxidants, and dietary fibre, supporting overall health and immune function. Fruit is used in its natural form, ensuring pets benefit from its inherent nutrients and phytonutrients without synthetic alteration.

Fruit is included as a natural source of vitamins, antioxidants, and fibre, supporting marketing claims of nutritional diversity and health benefits. It also enhances palatability and visual appeal, making the product more attractive to pet owners.