Puppy Brew Canned Bone Broth

Beef bone broth is a nutrient-rich liquid derived from simmering beef bones and connective tissues, making it an animal-based ingredient. It is primarily included in pet food for its high collagen content, which supports joint health and digestion, as well as for its palatability. Beef bone broth is used in its natural, whole-food form, providing both flavour and nutritional benefits.

Beef bone broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.