Peanut Butter — Rocky Road

Groundnut, Arachis Hypogaea, Earthnut, Goober

Peanut is a legume derived from the plant Arachis hypogaea, commonly cultivated for its edible seeds. In pet food, peanuts are primarily included as a source of plant-based protein, healthy fats, and essential vitamins. Peanuts are used in their natural, whole or ground form, rather than as extracts or isolates, to provide nutritional value and palatability in premium pet diets.

Peanut is included as a palatable protein and fat source to enhance flavour and nutritional value, appealing to both pets and consumers seeking recognisable ingredients. It also serves as a label-friendly addition that can support marketing claims of natural or wholesome content.

Locust Bean Powder, Ceratonia Siliqua Powder, E410, Locust Bean Gum Powder

Carob powder is a plant-derived ingredient made from the dried, roasted pods of the carob tree (Ceratonia siliqua). It is primarily included in pet food as a natural source of dietary fibre and antioxidants, supporting digestive health and overall wellbeing. Carob powder is used in its natural, whole-food form, ensuring pets benefit from its inherent nutrients and functional properties.

Carob powder is included as a natural flavouring agent to enhance palatability and provide a chocolate-like taste without the toxicity of cocoa. It also serves as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components in pet food.

Cannabis Sativa Seed, Cannabis Sativa Seed Kernel, Cannabis Sativa L. Seed, Cannabis Sativa Seed (Genus Species)

Hemp seed is the edible seed of the hemp plant (Cannabis sativa), a botanical ingredient valued for its rich nutritional profile. Sourced from plants, hemp seed is used in its natural, whole form. It provides a balanced source of essential fatty acids, protein, and fibre, supporting skin health, coat quality, and overall wellbeing in pets.

Hemp seed is included as a nutrient-dense ingredient, providing a source of plant-based protein, essential fatty acids, and fibre to support a balanced nutritional profile. Its inclusion also serves as a label-friendly feature, appealing to health-conscious consumers seeking natural and functional ingredients.

Cucurbita Pepo Seed, Pepita, Cucurbita Pepo, Pepita Seed

Pumpkin seed is a plant-derived ingredient sourced from the seeds of the pumpkin (Cucurbita pepo). It is included in pet food primarily for its rich content of protein, healthy fats, and micronutrients such as magnesium and zinc. Pumpkin seed is used in its natural, whole form, providing both nutritional value and functional fibre to support digestive health in pets.

Pumpkin seed is included as a nutrient-dense ingredient to enhance the protein, fibre, and micronutrient profile of the product, supporting marketing claims of added health benefits. It also serves as a label-friendly component that appeals to health-conscious consumers.