Hip, Joint and Coat Doggy Peanut Butter

Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter

Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.

Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.

Hydrolysed Collagen, Gelatine, Collagen Peptides, E441

Collagen is a structural protein derived from animal sources, typically bovine or marine, and is a key component of connective tissues. Its primary benefit in pet food is to support joint health, skin integrity, and coat condition. Collagen is not used in its raw form; instead, it is processed into hydrolysed collagen peptides to optimise digestibility and bioavailability for pets.

Collagen is included as a functional protein source to support joint and skin health claims, appealing to pet owners seeking added health benefits. It also serves as a label-friendly ingredient that enhances product marketability without significantly increasing formulation costs.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.