Chicken Raw Freeze Dried Puppy Food

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Sheep Offal, Ovine Offal, Ovis Aries Offal, Sheep Variety Meats

Lamb offal refers to the edible internal organs and by-products of lamb, such as liver, kidney, and heart, sourced from animal origin. It is included in pet food primarily for its rich supply of essential nutrients, including protein, vitamins, and minerals. Lamb offal is used in its natural, whole-food form, providing highly bioavailable nutrients to support overall health and vitality in pets.

Lamb offal is included as a nutrient-dense organ meat to provide essential vitamins, minerals, and high-quality protein, supporting the nutritional profile of the product. Its use also allows manufacturers to utilise more of the animal, optimising ingredient efficiency and cost-effectiveness.

Gallus Gallus Domesticus Bone, Chicken Skeletal Tissue, Poultry Bone, Gallus Bone

Chicken bone is an animal-derived ingredient sourced from poultry, typically used in pet food for its rich supply of calcium and phosphorus, which support healthy bones and teeth. It is included in a ground or finely milled form to ensure safety and digestibility. Chicken bone is not used whole but is processed to optimise nutrient availability and minimise the risk of splintering.

Chicken bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional balance in pet food formulations. It may also be used to enhance product texture and provide a label-friendly, whole-prey appeal for marketing purposes.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli

Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.

Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.

Malus Domestica, Pyrus Malus, Malus Pumila, E Malus

Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.

Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.

Ground Almonds, Almond Flour, Prunus Dulcis Flour, Prunus Dulcis Meal

Almond meal is a finely ground product made from whole almonds, a plant-based ingredient. It is primarily included in pet food as a source of protein, healthy fats, and dietary fibre, supporting energy and digestive health. Almond meal is used in its natural form, retaining the nutritional profile of whole almonds, and offers a nutrient-dense alternative to traditional grain-based fillers.

Almond meal is included as a novel protein and fat source to differentiate the product and appeal to consumers seeking alternative or premium ingredients. It may also serve as a label-friendly addition to enhance perceived nutritional value for marketing purposes.

Knotted Wrack, Rockweed, Egg Wrack, Brown Seaweed

Ascophyllum nodosum is a species of brown seaweed harvested from cold North Atlantic waters, making it a marine plant ingredient. It is primarily included in pet food for its natural source of dietary fibre, antioxidants, and trace minerals, supporting oral health and immune function. Ascophyllum nodosum is used in its dried, powdered natural form to optimise nutrient availability and palatability.

Ascophyllum nodosum is included as a functional ingredient primarily for its perceived dental health benefits and as a source of natural minerals, supporting marketing claims of oral care and holistic nutrition. Its presence can enhance product appeal to health-conscious consumers seeking natural additives.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.