Green Tripe Raw Freeze Dried Booster

Unwashed Rumen, Unbleached Rumen, Raw Rumen, Bovine Rumen

Green tripe is the unbleached, untreated stomach lining of ruminant animals, typically cattle or sheep. Sourced from animals, it is valued for its rich protein content, natural enzymes, and beneficial bacteria, supporting digestive health in pets. Green tripe is used in its natural, raw form, retaining its nutritional integrity and palatability, making it a functional whole food ingredient in premium pet diets.

Green tripe is included as a palatability enhancer and natural protein source, appealing to both canine taste preferences and consumer demand for minimally processed, species-appropriate ingredients. Its inclusion can also serve as a marketing differentiator, signalling a premium or raw-inspired formulation.

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.

Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.

Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Live Microorganisms, Beneficial Bacteria, Lactic Acid Bacteria, Bifidobacterium Spp.

Probiotics are live microorganisms, typically derived from beneficial bacterial strains, that are added to pet food to support digestive health and maintain a balanced gut microbiome. Their primary function is to promote healthy digestion and enhance immune function. Probiotics are not used in their natural, raw state but are carefully cultured and stabilised to ensure viability and efficacy when incorporated into pet food formulations.

Probiotics are included to support digestive health and promote a balanced gut microbiome in pets, which can be a key marketing point for health-conscious consumers. Their addition also allows manufacturers to differentiate products in a competitive market by highlighting functional health benefits.