Beef Bone Broth Concentrate

Beef bone broth is a nutrient-rich liquid derived from simmering beef bones and connective tissues, making it an animal-based ingredient. It is primarily included in pet food for its high collagen content, which supports joint health and digestion, as well as for its palatability. Beef bone broth is used in its natural, whole-food form, providing both flavour and nutritional benefits.

Beef bone broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.

Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.

Purified water is water that has undergone filtration and purification processes to remove impurities, contaminants, and minerals. Sourced from various origins, it is primarily used in pet food to provide moisture, aid in ingredient blending, and support hydration. Purified water is utilised in its liquid form, ensuring safety and consistency, rather than being used in its natural, untreated state.

Purified water is included as a processing aid to facilitate mixing and ensure uniform texture in the final product. It may also be used to adjust moisture content for palatability and compliance with labelling standards.

Apple cider vinegar is a liquid derived from the fermentation of apple juice, making it a plant-based ingredient. It is primarily included in pet food for its potential to support digestive health and act as a natural preservative. Apple cider vinegar is used in its natural liquid form, not as a concentrated extract or synthetic compound, ensuring safety and palatability for pets.

Apple cider vinegar is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve a minor functional role in supporting palatability and mild preservation.