Freeze Dried Lamb Dinner Dry Dog Food

Ovis Aries, Young Sheep, Agnus, Ovine Meat

Lamb is a high-quality animal protein sourced from sheep, commonly used in premium pet foods. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health. Lamb is included in its natural, whole-food form, ensuring optimal nutrient availability and palatability. Its rich nutrient profile makes it particularly beneficial for pets with sensitivities to other protein sources.

Lamb is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a marketing differentiator, appealing to consumers seeking novel or premium protein options for their pets.

Ovine Lung, Sheep Lung, Ovis Aries Lung, Ovis Aries Pulmo

Lamb lung is an animal-derived ingredient sourced from the respiratory organ of sheep. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Lamb lung is used in its natural, whole-food form, providing a digestible and palatable protein option for pets.

Lamb lung is included as a novel protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis

Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.

Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Ovine Stomach, Sheep Stomach, Ovis Aries Stomach, Ovis Aries Tripe

Lamb tripe is the edible stomach lining of sheep, categorised as an animal-derived ingredient. It is a rich source of protein, essential fatty acids, and key micronutrients, supporting muscle maintenance and overall health in pets. Lamb tripe is included in its natural, whole-food form, providing both nutritional value and palatability to premium pet foods.

Lamb tripe is included as a highly palatable protein source that can enhance the flavour and appeal of pet food, encouraging consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking novel or natural animal-based components.

Ovine Bone, Sheep Bone, Ovis Aries Bone, Ovis Aries Skeletal Tissue

Lamb bone is an animal-derived ingredient sourced from the skeletal structure of lambs. It is primarily included in pet food for its rich supply of essential minerals, such as calcium and phosphorus, which support healthy bone development and maintenance. Lamb bone is used in its natural, ground form to ensure digestibility and safe nutrient absorption for pets.

Lamb bone is included as a natural source of minerals such as calcium and phosphorus, supporting skeletal health in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking whole-animal or natural components in pet food.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Chinese Gooseberry, Actinidia Deliciosa, Yang Tao, Mihou Tao

Kiwifruit is a nutrient-rich fruit derived from the Actinidia deliciosa plant, commonly grown in New Zealand and Australia. It is included in pet food primarily for its high vitamin C content, dietary fibre, and antioxidant properties, supporting immune health and digestion. Kiwifruit is used in its natural, whole form, ensuring pets benefit from its complete nutritional profile.

Kiwifruit is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and vitamins. Its addition may also provide a minor source of dietary fibre and micronutrients, though its functional impact on pet nutrition is typically limited at the inclusion levels used.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Table Salt, Rock Salt, Halite, E524

Sodium chloride is a mineral compound commonly known as table salt, sourced from either natural salt deposits or seawater. It is primarily included in pet food to maintain electrolyte balance and support normal nerve and muscle function. Sodium chloride is not used in its raw mineral form but is utilised as a purified compound to ensure safety, palatability, and optimal absorption.

Sodium chloride is included as an essential mineral to meet pets’ dietary sodium requirements and to enhance palatability. It also functions as a preservative, helping to maintain product stability and extend shelf life.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Chalk, Limestone, E170, Marble Dust

Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.

Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.

E508, Muriate of Potash, Potassium Monochloride, KCl

Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.

Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.

Iron Bisglycinate, Ferrous Bisglycinate, Amino Acid Chelated Iron, Chelated Iron

Iron Amino Acid Chelate is a mineral compound derived by binding iron to amino acids, enhancing its stability and absorption in pet food. Sourced from mineral origins, it is not used in its natural metallic state but is instead utilised as a chelated form to optimise bioavailability. Its primary purpose is to support healthy blood formation and prevent iron deficiency in pets.

Iron amino acid chelate is included to provide a bioavailable source of iron, supporting essential metabolic functions in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Zinc White, CI 77947, Calamine, Chinese White

Zinc oxide is an inorganic compound derived from the mineral zinc, commonly used in pet food as a supplemental source of the essential trace mineral zinc. Its primary benefit is to support immune function, skin health, and enzyme activity. Zinc is not used in its natural metallic state; instead, it is utilised as zinc oxide to optimise safety, stability, and bioavailability in pet nutrition.

Zinc oxide is included as a cost-effective and stable source of essential zinc, supporting nutritional adequacy in pet food formulations. Its use ensures compliance with regulatory requirements for trace minerals while maintaining product shelf stability.

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375

Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.

Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Copper Amino Acid Complex, Copper Amino Acid Chelated, Chelated Copper Amino Acid, Copper Glycinate

Copper Amino Acid Chelate is a mineral ingredient derived from copper, an essential trace element, bound to amino acids to enhance absorption and bioavailability. It is included in pet food to support healthy red blood cell formation, immune function, and connective tissue development. Copper is not used in its natural metallic state but is instead utilised as a chelated compound for safety and optimal nutrient uptake.

Copper amino acid chelate is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form optimises absorption and allows for precise nutrient labelling to meet regulatory requirements.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Saccharomyces Cerevisiae Enriched With Selenium, Selenium-Enriched Yeast, Selenised Yeast, Selenium-Fortified Yeast

Selenium yeast is a bioavailable form of the essential trace mineral selenium, derived from Saccharomyces cerevisiae yeast cultured in selenium-rich media. It is included in pet food to support antioxidant defences, immune function, and overall cellular health. Selenium is not used in its natural metallic state; instead, it is utilised as an organic compound within yeast to optimise safety and absorption.

Selenium yeast is included as a bioavailable source of the essential trace mineral selenium, supporting nutritional adequacy and compliance with regulatory labelling requirements. Its organic form is often preferred for its stability and enhanced absorption compared to inorganic selenium sources.

Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine

Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.

Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.

D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate

Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.

Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.

Manganese Bisglycinate Chelate, Manganese Glycinate Chelate, Manganese Amino Acid Complex, Manganese Amino Acid Ligand Chelate

Manganese amino acid chelate is a mineral supplement derived from the chelation of manganese, an essential trace element, with amino acids. This compound is included in pet food to support bone development, enzyme function, and metabolic processes. Unlike raw metallic manganese, it is utilised in chelated form to enhance safety and bioavailability, ensuring optimal absorption and utilisation by pets.

Manganese amino acid chelate is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises absorption and allows for precise nutrient labelling to meet regulatory and marketing requirements.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a

Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.

Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.

Vitamin B7, Vitamin H, D-Biotin, Coenzyme R

Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.

Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Phylloquinone, Phytonadione, Phytomenadione, E415

Vitamin K is a fat-soluble vitamin of synthetic or natural origin, essential for blood clotting and bone health in pets. Its primary function is to support normal coagulation processes and maintain skeletal integrity. In pet food, vitamin K is not used in its natural form but is typically utilised as a safe, bioavailable compound such as menadione sodium bisulphite for optimal absorption and efficacy.

Vitamin K is included as an essential nutrient to support normal blood clotting and overall health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous

Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.

Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.