Bones Mini Beef and Bacon Treats

Gramineae, Poaceae, Cereal Grains, Poaceae Spp.

Cereals are plant-derived ingredients sourced from the edible seeds of cultivated grasses such as wheat, rice, barley, and oats. They are primarily included in pet food as a source of carbohydrates, providing energy, as well as dietary fibre and some essential nutrients. Cereals are used in their natural, whole or milled form, rather than as isolated compounds, to optimise digestibility and nutritional value.

Cereals are included as a cost-effective carbohydrate source to provide energy and bulk to pet food formulations. They also help optimise manufacturing efficiency and contribute to product texture.

Cereal Byproducts, Cereal By-Product, Cereal Byproduct, Cereal By-Products Meal

Cereal by-products are plant-derived ingredients obtained from the processing of grains such as wheat, rice, or barley. They are primarily included in pet food as a source of dietary fibre and energy, supporting digestive health and providing essential nutrients. These by-products are not used in their whole grain form but as milled fractions or bran, optimised for digestibility and nutritional value.

Cereal by-products are included as a cost-effective carbohydrate source and bulk-adding agent, helping manufacturers optimise production costs while maintaining product texture. They may also contribute to the overall energy content of the pet food.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex

Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.

Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Animal Flesh, Muscle Tissue, Animal Protein, Skeletal Muscle

Meat refers to the edible muscle tissue derived from animals, commonly sourced from species such as chicken, beef, or lamb. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like iron and B vitamins, supporting muscle maintenance and overall health. In pet food, meat is used in its natural form, ensuring optimal nutrient availability and palatability for pets.

Meat is included as a primary protein source to support essential amino acid requirements and overall nutritional value in pet food. Its presence also enhances palatability, making the product more appealing to pets.

Meat and Bone Meal, Rendered Animal Products, Animal Derivatives, Animal Protein Meals

Animal by-products are secondary products derived from the processing of animals, typically including organs, bones, and tissues not commonly consumed by humans. Sourced from animal origin, they provide essential nutrients such as protein, vitamins, and minerals, supporting overall pet health. Animal by-products are used in their processed form, ensuring safety, digestibility, and optimal nutrient availability for pets.

Animal by-products are included as a cost-effective protein and nutrient source, utilising parts of animals not typically consumed by humans. Their use helps manufacturers optimise resource efficiency and maintain competitive pricing while meeting nutritional requirements.

Rendered Fat, Tallow, Lard, E471

Animal fat is a lipid ingredient derived from the tissue of animals, commonly sourced from poultry, beef, or lamb. It serves as a concentrated source of energy and enhances palatability in pet foods. Animal fat is used in its rendered form, not as raw tissue, to ensure safety, stability, and optimal absorption of essential fatty acids for pets’ health and wellbeing.

Animal fat is included as a cost-effective energy source and to enhance palatability, making the product more appealing to pets. It also contributes to the texture and mouthfeel of the final product.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Surface-Active Agent, E Number 471, Food Additive E471, Surfactant

Emulsifier refers to a functional ingredient, typically derived from either plant or animal sources, that enables the stable blending of oil and water in pet food formulations. Its primary purpose is to improve texture and consistency, ensuring uniform distribution of nutrients. Emulsifiers are not used in their natural raw state; instead, they are incorporated as specific compounds, such as lecithin or mono- and diglycerides, for safety and efficacy.

Emulsifiers are included to stabilise mixtures of ingredients that would otherwise separate, ensuring consistent texture and appearance throughout the product. This functional additive helps optimise product quality and shelf stability.

Food Colours, Food Colorants, Food Colour Additives, E Numbers

Colours are additives derived from either natural sources (such as plants or minerals) or synthesised compounds, used to enhance or restore the visual appeal of pet food. Their primary function is to improve product appearance, which can influence owner perception. Colours are not used in their raw or metallic state; instead, they are incorporated as approved food-grade compounds to ensure safety and consistency.

Colours are added to pet food to enhance visual appeal, making the product more attractive to pet owners. They do not provide nutritional value but can support marketing objectives by improving the perceived quality and consistency of the product.