Anal Gland Support Powder

Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Caprae Lac, Capra Aegagrus Hircus Milk, Caprae Milk, Caprae Mammal Milk

Goat milk is a nutrient-rich liquid derived from the mammary glands of goats (animal origin). It is primarily included in pet food for its highly digestible proteins, essential fatty acids, vitamins, and minerals, supporting overall health and development. Goat milk is used in its natural, whole form, providing a palatable and bioavailable source of nutrition for pets.

Goat milk is included as a label-friendly ingredient to appeal to consumers seeking novel or premium animal-derived components. It may also serve as a palatability enhancer and provide a source of digestible protein and fat.

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Saccharomyces Cerevisiae Postbiotic, Yeast Postbiotic, Dried Fermentate of Saccharomyces Cerevisiae, Saccharomyces Cerevisiae Fermentation Product

TruMune® Postbiotics are a specialised ingredient derived from yeast (Saccharomyces cerevisiae), originating from a microbial source. Their primary purpose is to support immune health and digestive function in pets by providing bioactive compounds produced during fermentation. TruMune® is not used in its natural yeast form but is utilised as a processed postbiotic, ensuring safety, stability, and optimal bioavailability for pet nutrition.

TruMune® Postbiotics are included to support digestive and immune health, providing functional benefits that can differentiate the product in the market. Their addition allows manufacturers to make label claims related to gut health, appealing to health-conscious consumers.

Quercetin-2H2O, Quercetin Hydrate, Quercetin Hemihydrate, Quercetinum Dihydricum

Quercetin dihydrate is a plant-derived flavonoid commonly sourced from fruits and vegetables. It is included in pet food formulations primarily for its antioxidant properties, helping to neutralise free radicals and support immune health. Quercetin is not used in its natural, raw plant form but is instead utilised as the purified dihydrate compound to optimise stability, safety, and bioavailability in pet diets.

Quercetin dihydrate is included as an antioxidant to help stabilise the product and protect against oxidative degradation of nutrients. Its presence may also be leveraged for marketing purposes due to its association with health benefits in human nutrition.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Fumed Silica, Silicon Dioxide, Synthetic Amorphous Silica, E551

Pyrogenic silica is a synthetic, amorphous form of silicon dioxide derived from the controlled combustion of silicon tetrachloride. As a mineral-based ingredient, it is primarily used as an anti-caking agent to improve the flow and consistency of pet food powders. Pyrogenic silica is not used in its natural crystalline state but is instead utilised in its processed, amorphous form for safety and functionality.

Pyrogenic silica is included as an anti-caking agent to improve the flowability and prevent clumping of powdered or dry pet food ingredients during processing and storage. Its use helps maintain product consistency and optimises manufacturing efficiency.

Ananas Comosus Protease, EC 3.4.22.32, Pineapple Protease, Ananase

Bromelain is an enzyme complex derived from the stem and fruit of the pineapple plant (Ananas comosus), making it a plant-based ingredient. It is primarily included in pet food for its proteolytic activity, aiding in protein digestion and supporting gastrointestinal health. Bromelain is not used in its raw plant form but is extracted and purified to optimise its functional benefits and ensure consistent efficacy.

Bromelain is included as a functional enzyme to aid in protein digestion and improve nutrient absorption in pet food formulations. Its presence may also serve as a marketing differentiator, appealing to consumers seeking added health benefits for their pets.