PRO Mobility Health with Chicken Dry Food

Poultry refers to the meat derived from domesticated birds such as chicken or turkey, and is of animal origin. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like B vitamins and minerals, supporting muscle development and overall health. In pet food, poultry is typically used in its natural, whole form, ensuring optimal nutrient availability and palatability for pets.

Poultry is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its use also allows manufacturers to market the product as containing real meat, appealing to consumer preferences.

Wheat is a cereal grain derived from the seeds of the Triticum plant, making it a plant-based ingredient. It is primarily included in pet food as a source of carbohydrates for energy, as well as dietary fibre and some essential nutrients. Wheat is used in its natural, milled form, such as whole wheat or wheat flour, to optimise digestibility and nutritional value.

Wheat is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together for structural integrity. It also serves as a bulk-adding agent, optimising production costs while maintaining product texture.

Barley is a cereal grain derived from the plant species Hordeum vulgare. As a plant-based ingredient, it is primarily included in pet food for its carbohydrate content, providing a steady source of energy and dietary fibre to support digestive health. Barley is used in its natural, whole or ground form, ensuring pets benefit from its inherent nutrients and fibre profile.

Barley is included as a cost-effective carbohydrate source that provides energy and dietary fibre. It also serves as a bulk-adding agent to optimise product texture and manufacturing efficiency.

Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.

Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.

Sorghum is a cereal grain derived from the Sorghum bicolor plant, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, providing sustained energy and dietary fibre. Sorghum is used in its natural, whole grain form, which helps maintain its nutritional integrity and supports digestive health in pets.

Sorghum is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. Its use can also support stable product texture and is often chosen for its label-friendly, gluten-free profile.

Natural Chicken Flavour is a palatable ingredient derived from animal sources, specifically chicken, and is used to enhance the taste and aroma of pet food. Its primary function is to improve palatability, encouraging consistent consumption. This ingredient is not used in its whole food form; rather, it is processed and concentrated to deliver a natural chicken taste in a safe, digestible format.

Natural chicken flavour is included to enhance palatability, encouraging dogs to consume the product. It also allows manufacturers to deliver a desirable taste profile without significantly increasing production costs or altering the nutritional composition.

Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.

Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.

Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.

Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.

Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Sodium tripolyphosphate is a synthetic compound derived from inorganic sources, commonly used in pet food formulations. Its primary function is to act as a preservative and to help maintain the texture and moisture of products. Sodium tripolyphosphate is not used in its natural mineral form; instead, it is utilised as a processed salt to ensure safety, stability, and optimal absorption.

Sodium tripolyphosphate is included as a functional additive to improve product texture and moisture retention, helping maintain palatability and appearance. It also acts as a preservative to extend shelf life and inhibit spoilage.

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.

Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.

Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.

Amino acids are organic compounds derived from both animal and plant sources, serving as the fundamental building blocks of proteins. Their primary nutritional benefit is to support muscle development, tissue repair, and overall metabolic function in pets. In pet food, amino acids are not used in their isolated natural form but are typically included as specific, bioavailable compounds to optimise absorption and efficacy.

Amino acids are included to ensure the product meets essential protein and nutrient requirements for pets, supporting overall health and development. They may also be added to optimise the amino acid profile of the food, compensating for any deficiencies in the primary protein sources.

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Carnitine is a naturally occurring compound derived from animal sources, primarily meat and fish. It plays a crucial role in energy metabolism by transporting fatty acids into the mitochondria for cellular energy production. In pet food, carnitine is utilised in a synthesised, bioavailable form rather than its raw state, ensuring optimal absorption and safety for companion animals.

Carnitine is included as a functional ingredient to support fat metabolism and energy production, particularly in formulas targeting active or senior pets. Its addition allows manufacturers to market the product as supporting heart health and weight management.