Puppy All Breed with Chicken Dry Food

Gallus Spp., Meleagris Spp., Anas Spp., Numida Spp.

Poultry refers to the meat derived from domesticated birds such as chicken or turkey, and is of animal origin. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like B vitamins and minerals, supporting muscle development and overall health. In pet food, poultry is typically used in its natural, whole form, ensuring optimal nutrient availability and palatability for pets.

Poultry is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its use also allows manufacturers to market the product as containing real meat, appealing to consumer preferences.

Poultry By-Product Meal, Gallus Spp. By-Products, Avian By-Products, Rendered Poultry By-Products

Poultry by-products are animal-derived ingredients sourced from the non-rendered, clean parts of poultry, such as organs and tissues, excluding feathers, heads, feet, and intestines. They provide a concentrated source of protein, essential amino acids, vitamins, and minerals, supporting overall pet health. Poultry by-products are used in their processed form, ensuring safety, digestibility, and optimal nutrient availability for pets.

Poultry by-products are included as a cost-effective source of animal protein and essential nutrients, utilising parts of the bird not typically consumed by humans. Their use allows manufacturers to optimise ingredient yield and maintain product affordability while meeting nutritional requirements.

Triticum Spp., Common Wheat, Bread Wheat, Triticum Aestivum

Wheat is a cereal grain derived from the seeds of the Triticum plant, making it a plant-based ingredient. It is primarily included in pet food as a source of carbohydrates for energy, as well as dietary fibre and some essential nutrients. Wheat is used in its natural, milled form, such as whole wheat or wheat flour, to optimise digestibility and nutritional value.

Wheat is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together for structural integrity. It also serves as a bulk-adding agent, optimising production costs while maintaining product texture.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Sorghum Bicolor, Great Millet, Guinea Corn, Jowar

Sorghum is a cereal grain derived from the Sorghum bicolor plant, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, providing sustained energy and dietary fibre. Sorghum is used in its natural, whole grain form, which helps maintain its nutritional integrity and supports digestive health in pets.

Sorghum is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. Its use can also support stable product texture and is often chosen for its label-friendly, gluten-free profile.

Hordeum Vulgare, Pearl Barley, Malted Barley, Barley Grain

Barley is a cereal grain derived from the plant species Hordeum vulgare. As a plant-based ingredient, it is primarily included in pet food for its carbohydrate content, providing a steady source of energy and dietary fibre to support digestive health. Barley is used in its natural, whole or ground form, ensuring pets benefit from its inherent nutrients and fibre profile.

Barley is included as a cost-effective carbohydrate source that provides energy and dietary fibre. It also serves as a bulk-adding agent to optimise product texture and manufacturing efficiency.

Maize, Zea Mays, Indian Corn, Sweetcorn

Corn is a cereal grain derived from the maize plant, a member of the grass family. Primarily included as a carbohydrate source, corn provides energy, dietary fibre, and essential nutrients such as B vitamins. In pet food, corn is typically used in its natural, whole or ground form, rather than as a raw kernel, to optimise digestibility and nutrient availability for companion animals.

Corn is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a label-friendly ingredient that can help optimise product texture and processing efficiency.

Cereal Grain Protein, Triticum Aestivum Protein, Hordeum Vulgare Protein, Oryza Sativa Protein

Cereal protein is a plant-derived ingredient sourced from grains such as wheat, rice, or maize. It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than being used in its whole grain form, cereal protein is typically extracted and utilised as an isolated protein fraction to optimise digestibility and nutritional value in pet food formulations.

Cereal protein is included as a cost-effective protein source to help meet required protein levels while managing overall formulation costs. It also contributes to product texture and bulk, supporting processing efficiency.

Chicken Flavour, Chicken Flavouring, Chicken Extract, Gallus Gallus Extract

Natural Chicken Flavour is a palatable ingredient derived from animal sources, specifically chicken, and is used to enhance the taste and aroma of pet food. Its primary function is to improve palatability, encouraging consistent consumption. This ingredient is not used in its whole food form; rather, it is processed and concentrated to deliver a natural chicken taste in a safe, digestible format.

Natural chicken flavour is included to enhance palatability, encouraging dogs to consume the product. It also allows manufacturers to deliver a desirable taste profile without significantly increasing production costs or altering the nutritional composition.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue

Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.

Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Pentapotassium Triphosphate, STPP, E451(i), Triphosphoric Acid Pentasodium Salt

Sodium tripolyphosphate is a synthetic compound derived from inorganic sources, commonly used in pet food formulations. Its primary function is to act as a preservative and to help maintain the texture and moisture of products. Sodium tripolyphosphate is not used in its natural mineral form; instead, it is utilised as a processed salt to ensure safety, stability, and optimal absorption.

Sodium tripolyphosphate is included as a functional additive to improve product texture and moisture retention, helping maintain palatability and appearance. It also acts as a preservative to extend shelf life and inhibit spoilage.

Antioxidant Agents, Free Radical Scavengers, E306, E321

Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.

Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Edible Vegetable Oil, Edible Plant Oil, Plant Oil, Oleum Vegetabile

Vegetable oil is a plant-derived fat extracted from various seeds or fruits, such as sunflower, canola, or soybean. It serves primarily as an energy source and supports the absorption of fat-soluble vitamins in pet food. Vegetable oil is used in its refined, edible form rather than as raw plant material, ensuring safety, palatability, and optimal nutrient availability for pets.

Vegetable oil is included as a cost-effective source of dietary fat and energy, supporting palatability and contributing to the texture of the final product. It may also be used to deliver essential fatty acids and improve the appearance of the kibble.

Bovine Early Milk, First Milk, Foremilk, Pre-Milk

Colostrum is a nutrient-rich fluid produced by mammals in the initial days after giving birth, sourced from animal origin, typically bovine. It is included in pet food for its high concentrations of immunoglobulins, growth factors, and bioactive compounds that support immune health and development. Colostrum is used in its natural, whole form to maximise its functional and nutritional benefits.

Colostrum is included as a functional ingredient to support immune health and development, particularly in puppies and senior dogs. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious consumers.