Tundra Lamb, Venison and Duck Dry Food

Ovis Aries, Young Sheep, Agnus, Ovine Meat

Lamb is a high-quality animal protein sourced from sheep, commonly used in premium pet foods. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health. Lamb is included in its natural, whole-food form, ensuring optimal nutrient availability and palatability. Its rich nutrient profile makes it particularly beneficial for pets with sensitivities to other protein sources.

Lamb is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a marketing differentiator, appealing to consumers seeking novel or premium protein options for their pets.

Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.

Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.

Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.

Anas Spp., Waterfowl, Wildfowl, Canard

Duck is a high-quality animal protein sourced from domesticated or wild waterfowl. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health in pets. Duck is primarily included for its rich protein content and palatability. In pet food, duck is used in its natural, whole form, ensuring optimal nutrient availability and digestibility for companion animals.

Duck is included as a novel animal protein source to provide essential amino acids and support marketing claims for hypoallergenic or limited-ingredient diets. Its use can also differentiate products in the premium segment and appeal to consumers seeking alternative proteins for their pets.

Salvelinus Alpinus, Alpine Char, Sea Trout, Iwana

Arctic Char is a cold-water fish of animal origin, closely related to salmon and trout. It is included in pet food for its high-quality protein and rich omega-3 fatty acid content, supporting skin, coat, and overall health. Arctic Char is used in its natural, whole form, providing essential nutrients and contributing to a palatable, premium ingredient profile in pet diets.

Arctic Char is included as a premium animal protein source to enhance the nutritional profile and market appeal of the product. Its presence supports high-quality labelling claims and may attract consumers seeking novel or sustainable fish ingredients.

Oncorhynchus Mykiss, Steelhead, Salmon Trout, EUSFA 03.2.1

Rainbow Trout is a freshwater fish of animal origin, valued for its high-quality protein and rich omega-3 fatty acid content. In pet food, Rainbow Trout provides essential amino acids and supports skin and coat health. It is included in its natural, whole food form, ensuring optimal nutrient availability and palatability for pets. This ingredient also contributes important vitamins and minerals.

Rainbow trout is included as a high-quality, species-specific protein source to enhance the nutritional profile and market appeal of the product. Its presence supports premium positioning and may attract consumers seeking novel or alternative proteins for their pets.

Rendered Lamb, Dehydrated Lamb, Ovis Aries Meal, Processed Lamb Protein

Lamb meal is a concentrated protein ingredient derived from lamb, an animal source, by rendering and drying lamb meat and tissue. It provides a highly digestible source of essential amino acids, supporting muscle maintenance and overall health in pets. Unlike whole lamb, lamb meal is utilised in a processed, dehydrated form to optimise nutrient density and shelf stability in premium pet foods.

Lamb meal is included as a concentrated protein source that provides essential amino acids while allowing for consistent nutrient levels in formulation. Its use also enables manufacturers to market the product as containing a novel or premium animal protein, appealing to consumers seeking alternative or hypoallergenic options.

Alaska Pollock Meal, Theragra Chalcogramma Meal, Gadus Chalcogrammus Meal, Fish Meal (Alaska Pollock)

Pollock meal is a concentrated protein ingredient derived from pollock, a marine fish species. Sourced from animal origin, it is produced by cooking, drying, and grinding whole pollock or pollock trimmings. Its primary benefit is providing high-quality, digestible protein and essential amino acids to support muscle maintenance and overall health. Pollock meal is not used in its natural form but as a processed, stabilised meal for optimal nutrient delivery.

Pollock meal is included as a concentrated, cost-effective source of animal protein and essential amino acids to support muscle maintenance and overall health in pets. Its use also allows manufacturers to diversify protein sources and optimise product labelling with a named fish ingredient.

Sardine Fishmeal, Sardina Pilchardus Meal, Pilchard Meal, Clupeidae Fishmeal

Sardine meal is a concentrated protein ingredient derived from whole sardines, an animal source, through a process of cooking, drying, and grinding. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health. Sardine meal is not used in its natural whole form but as a processed, nutrient-dense powder to optimise digestibility and nutrient availability.

Sardine meal is included as a concentrated, high-quality protein and omega-3 fatty acid source to support nutritional value and product labelling claims. Its use can also enhance palatability and differentiate the product in a competitive market.

Clupea Harengus Meal, Herring Fishmeal, Clupea Meal, Herring Protein Meal

Herring meal is a concentrated protein ingredient derived from whole herring, an animal source, through a process of cooking, pressing, and drying. It provides high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health in pets. Herring meal is not used in its natural whole form but is processed to optimise nutrient density and digestibility for pet food formulations.

Herring meal is included as a concentrated source of high-quality animal protein and omega-3 fatty acids, supporting nutritional value and marketing claims related to skin and coat health. Its use also allows manufacturers to optimise protein content while maintaining a desirable ingredient profile for consumers.

Scomber Spp. Meal, Scomberidae Meal, Fish Meal (Mackerel), Scomber Fish Meal

Mackerel meal is a concentrated animal protein ingredient derived from whole mackerel fish, processed and dried into a fine powder. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting muscle development and skin health in pets. Mackerel meal is not used in its natural whole form but is instead utilised as a rendered, dehydrated product to optimise nutrient density and digestibility.

Mackerel meal is included as a concentrated, cost-effective source of animal protein and omega-3 fatty acids, supporting nutritional value and label appeal. Its use allows manufacturers to optimise protein content while promoting the inclusion of marine-sourced nutrients.

Lens Culinaris, Masoor Dal, Masur Dal, Lentille Rouge

Red lentils are edible seeds derived from the legume plant Lens culinaris, commonly cultivated for human and animal consumption. As a plant-based ingredient, red lentils are valued for their high protein, dietary fibre, and essential micronutrient content. In pet food, red lentils are used in their natural, whole form to provide a digestible source of energy, support gut health, and contribute to overall nutritional balance.

Red lentils are included as a cost-effective, high-protein plant ingredient that also provides dietary fibre and carbohydrates. Their use can help optimise the protein content of the product while supporting a grain-free marketing position.

Phaseolus Vulgaris, Frijol Pinto, Haricot Pinto, Poroto Pinto

Pinto beans are edible seeds derived from the legume plant Phaseolus vulgaris, originating from plant sources. They are included in pet food primarily for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and sustained energy. Pinto beans are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Pinto beans are included as a cost-effective plant-based protein and fibre source, contributing to the nutritional profile while helping to manage production costs. They may also serve as a label-friendly ingredient, appealing to consumers seeking recognisable, whole-food components.

Sus Scrofa Domesticus, Domestic Pig, Swine, Porcine

Pork is the meat derived from domesticated pigs and is classified as an animal-based ingredient. It serves as a high-quality source of protein and essential amino acids, supporting muscle maintenance and overall health in pets. In pet food, pork is typically used in its natural, whole form, providing both palatability and nutritional value for dogs and cats.

Pork is included as a primary animal protein source to support muscle maintenance and overall nutrition in pet food formulations. It also serves as a palatable ingredient that can enhance flavour and appeal for pets.

Lard, Rendered Pig Fat, Sus Scrofa Domesticus Fat, E472e

Pork fat is an animal-derived ingredient obtained from the rendered adipose tissue of pigs. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. In pet food, pork fat is used in its natural rendered form, not as a raw or unprocessed fat, to optimise palatability and nutrient absorption.

Pork fat is included as a highly palatable and energy-dense ingredient, enhancing flavour to increase acceptance among pets. It also serves as a cost-effective source of essential fatty acids, supporting skin and coat health.

Anas Platyrhynchos Liver, Foie De Canard, Canard Liver, Euduck Liver

Duck liver is an animal-derived organ meat sourced from ducks, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as vitamin A, and minerals like iron and zinc, supporting overall health and vitality. Duck liver is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability for pets.

Duck liver is included as a highly palatable protein and nutrient source, enhancing the flavour profile to increase acceptance among pets. It also serves as a label-friendly ingredient, appealing to consumers seeking premium or novel animal proteins.

Pork Extract, Porcine Flavour, Porcine Extract, Sus Scrofa Flavour

Natural pork flavour is a palatable ingredient derived from pork, an animal source, and is commonly used to enhance the taste and aroma of pet foods. Its primary function is to improve palatability, encouraging consistent consumption. This ingredient is not used in its whole food form; instead, it is processed and concentrated to deliver a consistent, safe, and appealing flavour profile.

Natural pork flavour is included to enhance palatability, encouraging dogs to consume the product. It also allows manufacturers to market the food as having a desirable, meat-based taste without significantly increasing production costs.

Sus Scrofa Domesticus Liver, Swine Liver, Pig Liver, Porcine Liver

Pork liver is an animal-derived organ meat sourced from pigs. It is included in pet food primarily for its rich content of highly bioavailable protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc. Pork liver is used in its natural, whole food form, providing a concentrated source of nutrients to support overall health and vitality in pets.

Pork liver is included as a nutrient-dense organ meat to provide essential vitamins, minerals, and high-quality protein, supporting the nutritional profile of the product. Its strong flavour also enhances palatability, encouraging consumption by pets.

Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis

Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.

Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Clupea Harengus, Clupea Spp., Atlantic Herring, Baltic Herring

Herring is a small, oily fish sourced from marine environments and classified as an animal-derived ingredient. It is primarily included in pet food for its rich content of high-quality protein and omega-3 fatty acids, which support skin, coat, and cognitive health. Herring is used in its natural, whole food form, ensuring optimal nutrient availability and palatability for pets.

Herring is included as a high-quality protein and omega-3 fatty acid source, supporting nutritional value and marketing appeal for pet owners seeking premium, fish-based ingredients. Its presence can also enhance palatability and differentiate the product in a competitive market.

Alaska Pollock Oil, Gadus Chalcogrammus Oil, Fish Oil (Gadus Chalcogrammus), Theragra Chalcogramma Oil

Pollock oil is a marine-derived ingredient sourced from the tissues of the pollock fish, an animal origin. It is primarily included in pet food for its rich content of omega-3 fatty acids, which support skin, coat, and cognitive health. Pollock oil is used in its natural, refined oil form, ensuring optimal safety, palatability, and nutrient absorption for pets.

Pollock oil is included as a cost-effective source of omega-3 fatty acids, supporting claims of skin and coat health in marketing. It also serves as a palatability enhancer, improving the taste and aroma of the product for pets.

Haricot Bean, Pearl Haricot Bean, Boston Bean, Phaseolus Vulgaris

Navy beans are small, white legumes derived from the plant Phaseolus vulgaris. As a plant-based ingredient, navy beans are valued for their high fibre and protein content, supporting digestive health and sustained energy in pets. In pet food, navy beans are used in their natural, whole form, providing a source of complex carbohydrates, essential minerals, and beneficial phytonutrients.

Navy beans are included as a cost-effective source of plant-based protein and dietary fibre, contributing to the nutritional profile and bulk of the product. They also serve as a label-friendly ingredient that appeals to consumers seeking recognisable, wholesome components.

Lens Culinaris, Brown Lentils, Whole Lentils, Lentille Verte

Green lentils are edible seeds derived from the legume plant Lens culinaris, making them a plant-based ingredient. They are primarily included in pet food for their high protein content, dietary fibre, and complex carbohydrates, supporting digestive health and sustained energy. Green lentils are used in their natural, whole form, ensuring pets benefit from their full nutritional profile without chemical alteration.

Green lentils are included as a cost-effective plant-based protein and carbohydrate source, helping to meet nutritional requirements while supporting product affordability. They also contribute fibre and are considered a label-friendly ingredient appealing to health-conscious consumers.

Garbanzo Beans, Cicer Arietinum, Bengal Gram, Egyptian Pea

Chickpeas are edible legumes derived from the plant Cicer arietinum, commonly cultivated for their high nutritional value. As a plant-based ingredient, chickpeas are primarily included in pet food for their rich protein, fibre, and complex carbohydrate content, supporting digestive health and sustained energy. Chickpeas are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Chickpeas are included as a cost-effective carbohydrate and protein source, providing bulk and nutritional value while supporting grain-free product labelling. Their use can also enhance the fibre content and appeal to consumers seeking plant-based or alternative ingredients.

Pisum Sativum, Garden Pea, Green Pea, Field Pea

Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.

Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Apple Pomace, Dehydrated Apple Pomace, Malus Domestica Pomace, Dried Malus Domestica Pomace

Dried apple pomace is a plant-derived ingredient made from the residual pulp, skins, and seeds left after juicing apples. It is primarily included in pet food as a source of dietary fibre, supporting digestive health and stool quality. Dried apple pomace is used in its natural, dried form, providing a functional, whole-food fibre source rather than a processed extract or compound.

Dried apple pomace is included as a cost-effective fibre source to aid digestive health and add bulk to the product. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable fruit components in pet food.

Rendered Duck Protein, Rendered Duck Meat, Rendered Anas Spp. Protein, Rendered Anas Spp. Meat

Duck meal is a concentrated protein ingredient derived from rendered duck, an animal source. It is produced by removing most of the moisture and fat from duck meat, resulting in a nutrient-dense powder. Duck meal is primarily included in pet foods to provide high-quality protein and essential amino acids. Unlike whole duck, it is utilised in a processed, dehydrated form to optimise nutrient density and digestibility.

Duck meal is included as a concentrated protein source to support muscle maintenance and overall nutrition, offering a cost-effective alternative to whole duck meat. Its use also allows for consistent nutrient levels and improved product labelling appeal.

Ovine Stomach, Sheep Stomach, Ovis Aries Stomach, Ovis Aries Tripe

Lamb tripe is the edible stomach lining of sheep, categorised as an animal-derived ingredient. It is a rich source of protein, essential fatty acids, and key micronutrients, supporting muscle maintenance and overall health in pets. Lamb tripe is included in its natural, whole-food form, providing both nutritional value and palatability to premium pet foods.

Lamb tripe is included as a highly palatable protein source that can enhance the flavour and appeal of pet food, encouraging consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking novel or natural animal-based components.

Sus Scrofa Domesticus Kidney, Swine Kidney, Pig Kidney, Porcine Kidney

Pork kidney is an animal-derived organ meat sourced from pigs. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin B12 and iron. Pork kidney is used in its natural, whole food form, providing a highly bioavailable source of nutrients to support overall health and wellbeing in pets.

Pork kidney is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting the nutritional profile of the product. Its inclusion can also enhance palatability, appealing to pets’ taste preferences.

Kombu, Saccharina Japonica, Laminaria Japonica, Kelp Powder

Dried kelp is a type of seaweed sourced from marine plants, commonly harvested from ocean waters. It is included in pet food primarily as a natural source of iodine, which supports healthy thyroid function, as well as providing trace minerals and antioxidants. Dried kelp is used in its natural, dehydrated form, ensuring the retention of its nutritional properties for optimal pet health.

Dried kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, while also providing trace minerals that can support nutritional claims. Its addition has minimal impact on palatability or product cost.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Zinc Proteinate Chelate, Zinc Protein Chelate, Zinc Amino Acid Chelate, Zinc Protein Complex

Zinc proteinate is a chelated mineral compound derived from the binding of zinc, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support immune function, skin health, and enzyme activity. Zinc is not used in its raw metallic state; instead, it is utilised as zinc proteinate to optimise absorption and bioavailability in pets.

Zinc proteinate is included as a bioavailable source of the essential mineral zinc, supporting optimal nutrient absorption and overall health in pets. Its chelated form enhances stability and efficacy compared to inorganic zinc sources, aligning with nutritional labelling requirements.

Cucurbita Moschata, Butternut Squash, Gramma, Winter Squash

Butternut pumpkin is a plant-derived ingredient, sourced from the fruit of the Cucurbita moschata species. It is included in pet food primarily for its rich content of dietary fibre, vitamins, and antioxidants, supporting digestive health and immune function. Butternut pumpkin is used in its natural, whole food form, ensuring pets benefit from its full nutritional profile without synthetic alteration.

Butternut pumpkin is included as a cost-effective, label-friendly vegetable that provides natural colour, dietary fibre, and some vitamins, appealing to health-conscious consumers. It also serves as a digestible carbohydrate source to support energy needs and product texture.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Brassica Oleracea, Borekale, Tree Cabbage, Non-Heading Cabbage

Collard greens are leafy vegetables derived from the Brassica oleracea plant, belonging to the cruciferous family. Sourced from plants, they are rich in dietary fibre, vitamins A, C, and K, and essential minerals, supporting digestive health and immune function. In pet food, collard greens are included in their natural, whole form to provide phytonutrients and antioxidants, contributing to overall wellbeing.

Collard greens are included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. They may also provide a source of dietary fibre and micronutrients, supporting marketing claims of added vegetables.

Pyrus Communis, European Pear, Bartlett Pear, Williams Pear

Pear is a plant-derived fruit included in pet food for its natural source of dietary fibre, vitamins, and antioxidants, supporting digestive health and overall wellbeing. It is primarily valued for its gentle fibre content, which aids healthy digestion. Pear is used in its natural form, ensuring pets benefit from its whole-food nutrients without synthetic alteration or processing into extracts or concentrates.

Pear is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a modest source of fibre and natural sugars to support palatability.

Malus Domestica, Pyrus Malus, Malus Pumila, E Malus

Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.

Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375

Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.

Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate

Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.

Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.

D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate

Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.

Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.

Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride

Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.

Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.

Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine

Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.

Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Copper Amino Acid Chelate, Copper Chelate, Copper(II) Proteinate, Cupric Proteinate

Copper proteinate is a chelated mineral compound derived from the binding of copper, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support vital functions such as red blood cell formation and enzyme activity. Copper is not used in its raw metallic state but is instead utilised as copper proteinate to optimise absorption and safety.

Copper proteinate is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form enhances absorption compared to inorganic copper sources, optimising nutritional efficacy in the finished product.

Bacillus Coagulans Lysate, Bacillus Coagulans Ferment Filtrate, Bacillus Coagulans Ferment Extract, Bacillus Coagulans Ferment Lysate

Bacillus coagulans ferment product is a probiotic ingredient derived from the fermentation of the Bacillus coagulans bacterium, a beneficial microorganism of microbial origin. Its primary purpose is to support digestive health and promote a balanced gut microbiome in pets. This ingredient is not used in its natural bacterial state but is utilised as a stabilised ferment product to ensure safety, efficacy, and optimal absorption.

Bacillus coagulans ferment product is included as a functional probiotic ingredient to support digestive health and optimise gut flora balance in pets. Its presence also allows manufacturers to market the product as containing beneficial probiotics, appealing to health-conscious consumers.

Cichorium Intybus Root, Cichorium Intybus Root (Dried), Chicory Root (Dried), Cichorium Intybus

Dried chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Dried chicory root is used in its natural, whole form, providing a functional and nutritional benefit to pet diets.

Dried chicory root is included as a source of prebiotic fibre to support digestive health and optimise gut microbiota. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Smilax Officinalis, Smilax Aristolochiifolia, Smilax Medica, Jamaican Sarsaparilla

Sarsaparilla root is a plant-derived ingredient sourced from the roots of various Smilax species. It is primarily included for its antioxidant properties and potential to support immune health in pets. In pet food, sarsaparilla root is used in its natural, dried form rather than as an extract or isolate, ensuring the retention of its native phytonutrients and beneficial compounds.

Sarsaparilla root is included as a label-friendly botanical ingredient to appeal to consumers seeking natural or holistic pet food formulations. Its presence may also allow manufacturers to market perceived health benefits, despite limited evidence of functional impact for pets.

Marshmallow Root, Althaea Officinalis Root, Marsh Mallow Root, Althaea Officinalis

Althea root, derived from the Althaea officinalis plant, is a botanical ingredient valued for its soothing properties. Sourced from the root of the marshmallow plant, it is primarily included in pet food for its natural mucilage content, which supports digestive health. Althea root is used in its natural, dried form to retain its beneficial fibres and bioactive compounds.

Althea root is included as a functional ingredient for its potential soothing properties on the digestive tract, which can support gastrointestinal health in pets. Its presence may also serve a marketing purpose, appealing to consumers seeking herbal or natural additives in pet food formulations.

Rosa Canina, Rose Haw, Dog Rose, Cynosbati

Rosehip is the fruit of the wild rose plant, primarily sourced from Rosa canina. It is included in pet food for its rich content of vitamin C, antioxidants, and dietary fibre, supporting immune health and overall wellbeing. Rosehip is used in its natural, dried, and ground form, ensuring pets benefit from its nutrients as they occur in the whole fruit.

Rosehip is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to immune health, despite limited direct benefits for pets at typical inclusion rates.

Common Juniper, Juniperus Communis, Genévrier, Wacholder

Juniper berry is a plant-derived ingredient sourced from the juniper shrub (Juniperus communis). It is primarily included in pet food for its natural antioxidant properties, which help support immune health and reduce oxidative stress. Juniper berry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients and aromatic compounds.

Juniper berry is included as a label-friendly ingredient to appeal to consumers seeking botanicals associated with natural or holistic pet foods. It may also be added for its perceived antioxidant properties, though its functional impact on pet health is minimal at typical inclusion rates.

2-Hydroxypropane-1,2,3-Tricarboxylic Acid, E330, 3-Carboxy-3-Hydroxypentanedioic Acid, Monohydrate Citric Acid

Citric acid is an organic compound derived primarily from citrus fruits, though it is commonly produced via fermentation for commercial use. Its main purpose in pet food is as a natural preservative and acidity regulator, helping to maintain freshness and inhibit spoilage. Citric acid is not used in its raw, crystalline form but is incorporated as a purified, food-grade compound to ensure safety and efficacy.

Citric acid is included as a preservative to enhance product stability and extend shelf life by inhibiting microbial growth. It may also be used to adjust acidity, optimising flavour and maintaining the quality of the final product.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.