OsteoAdvanced® Chews

Glucosamine hydrochloride is a compound derived from shellfish or produced synthetically, categorised as an amino sugar. It is primarily included in pet food to support joint health and maintain cartilage integrity. Glucosamine is not used in its natural raw form; instead, it is utilised as the hydrochloride salt to optimise stability, safety, and absorption in companion animals.

Glucosamine hydrochloride is included as a functional additive to support joint health claims, appealing to consumers seeking preventative or therapeutic benefits for their pets. Its presence enables manufacturers to market the product as beneficial for mobility and ageing pets, enhancing perceived value.

Chondroitin sulphate is a compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage structure and function. Chondroitin is not used in its natural raw state; instead, it is utilised as a purified sulphated glycosaminoglycan to optimise safety, stability, and absorption in companion animals.

Chondroitin sulphate is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived mobility benefits for their pets. Its presence also serves a marketing purpose by enhancing the product’s value proposition in the premium and senior pet food segments.

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.

Boswellia serrata gum extract is a resin-derived botanical ingredient obtained from the Boswellia serrata tree, commonly standardised for its active compounds called boswellic acids. In dog food manufacturing, it is typically included as a purified extract rather than in its raw resin form. This extract is primarily used for its anti-inflammatory properties, which may help support joint health and mobility in dogs. When used at appropriate levels, it is generally considered safe; however, excessive intake may cause gastrointestinal upset in some animals.

Boswellia Serrata Gum Extract is included in dog food formulations primarily for its perceived joint and anti-inflammatory benefits, offering a functional advantage for dogs while also allowing manufacturers to market the product as supporting joint health. Its use is driven by both potential health benefits and consumer demand for functional ingredients.

Turmeric extract is a concentrated derivative of the turmeric root, a plant native to South Asia. It is primarily included in pet food for its antioxidant and anti-inflammatory properties, supporting joint health and immune function. Rather than using the whole root, turmeric is utilised in extract form to standardise and optimise the active compound curcumin for enhanced efficacy and absorption in pets.

Turmeric extract is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants. Its presence supports marketing claims of added functional benefits, though it is typically used in small amounts with minimal direct impact on pet health.

Pectin is a soluble dietary fibre derived from plant sources, most commonly fruits such as apples and citrus. It is primarily included in pet food to support digestive health by promoting healthy gut motility and stool quality. Rather than being used in its raw plant form, pectin is utilised as a purified extract to optimise its functional benefits and ensure consistent quality.

Pectin is included as a natural gelling and thickening agent to improve the texture and consistency of pet food products. It also serves as a stabiliser, helping to maintain product integrity during storage and extend shelf life.

Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.

Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.

Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.

Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.

Fish meal is a high-protein ingredient derived from whole fish or fish trimmings, making it an animal-based product. It is primarily included in pet food to provide essential amino acids, omega-3 fatty acids, and vital minerals that support muscle development and skin health. Fish meal is not used in its natural whole form but is processed and dried to optimise digestibility and nutrient availability.

Fish meal is included as a concentrated protein source to support nutritional requirements in pet food formulations. It also provides essential fatty acids and can enhance palatability, making the product more appealing to pets.

Caramel powder is a food colouring and flavouring agent produced by the controlled heat treatment of carbohydrates, typically sugars. In dog food manufacturing, it is supplied as a processed powder rather than in its raw form. Caramel powder is used to enhance the visual appeal of dog food by imparting a brown colour and may also contribute a mild flavour. When used within regulated limits, it is considered safe; however, excessive intake may pose health risks due to the potential formation of certain by-products during processing.

Caramel powder is included primarily to enhance the visual appeal of dog food by providing a uniform brown colour, which benefits manufacturers by making the product more attractive to consumers without offering nutritional value to dogs. Its use is mainly for marketing and aesthetic purposes rather than for the health or wellbeing of the animal.

Beetroot powder is a plant-derived ingredient made from dehydrated and finely ground beetroot (Beta vulgaris). It is primarily included in pet food for its natural source of antioxidants, dietary fibre, and micronutrients, supporting overall health and vitality. Beetroot powder is used in its natural, whole-food form, ensuring pets benefit from its full nutritional profile without synthetic additives.

Beetroot powder is included as a natural colourant to enhance the visual appeal of pet food, making it more attractive to consumers. It may also serve as a label-friendly ingredient, supporting marketing claims of natural or vegetable-based content.

Beef flavour is a palatant derived from animal sources, designed to mimic the taste and aroma of beef. Its primary purpose is to enhance the palatability of pet food, encouraging consistent consumption. Rather than using whole beef, beef flavour is typically produced through natural or artificial flavouring compounds, ensuring safety, stability, and uniformity in the final product.

Beef flavour is included as a palatability enhancer to increase the appeal of the product to dogs. It provides a cost-effective way to impart a desirable taste without the need for actual beef content.

Rye flour is a plant-derived ingredient milled from the whole or partial grain of the rye plant (Secale cereale). It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Rye flour is used in its natural, milled form, providing energy and supporting digestive health in pets through its fibre content and slow-release carbohydrates.

Rye flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It may also contribute to product texture and serve as a label-friendly grain alternative to wheat or corn.

Soy flour is a finely ground product derived from roasted soybeans, a legume of plant origin. It is primarily included in pet food as a high-quality source of plant protein and essential amino acids, supporting muscle maintenance and overall health. Soy flour is used in its natural, processed form, ensuring digestibility and nutrient availability for pets.

Soy flour is included as a cost-effective protein and carbohydrate source, helping to optimise nutritional content while managing production costs. It also acts as a functional binder, improving texture and product consistency in pet food formulations.

Sodium chloride is a mineral compound commonly known as table salt, sourced from either natural salt deposits or seawater. It is primarily included in pet food to maintain electrolyte balance and support normal nerve and muscle function. Sodium chloride is not used in its raw mineral form but is utilised as a purified compound to ensure safety, palatability, and optimal absorption.

Sodium chloride is included as an essential mineral to meet pets’ dietary sodium requirements and to enhance palatability. It also functions as a preservative, helping to maintain product stability and extend shelf life.

Sodium stearyl lactylate is a compound derived from the esterification of lactic acid (plant origin) and stearic acid (typically plant or animal origin), combined with sodium. It is primarily used as an emulsifier to improve texture and moisture retention in pet foods. Sodium stearyl lactylate is not used in its natural raw state but is utilised as a safe, food-grade compound to optimise product consistency.

Sodium stearyl lactylate is included as an emulsifier to improve the texture and consistency of pet food products, ensuring uniform mixing of fats and water-based ingredients. Its use also enhances product stability and shelf life, supporting efficient large-scale manufacturing.

Hydrolysed vegetable protein is a plant-derived ingredient produced by breaking down vegetable proteins into smaller peptides and amino acids through hydrolysis. Its primary purpose is to enhance palatability and provide a readily digestible source of protein. Rather than being used in its original whole food form, it is utilised in a hydrolysed state to optimise digestibility and reduce allergenic potential.

Hydrolysed vegetable protein is included as a cost-effective source of amino acids and to enhance palatability through the creation of savoury flavours. It also allows manufacturers to optimise protein content while maintaining a desirable product texture and appearance.

Burnt sugar syrup is a concentrated liquid made by heating sugar until it caramelises, resulting in a dark-coloured syrup. In dog food manufacturing, it is used as a flavouring agent and colourant. Its primary function is to enhance palatability and improve the visual appeal of the product. When used in small amounts, burnt sugar syrup is generally considered safe; however, excessive inclusion may contribute unnecessary sugars to the diet.

Burnt sugar syrup is included primarily as a cost-effective colouring agent to enhance the visual appeal of the product, benefiting manufacturers by making the food look more attractive to consumers without providing nutritional value to dogs.

Acetic acid is an organic compound derived from plant fermentation, most commonly found in vinegar. In pet food, its primary function is as a preservative, helping to inhibit the growth of harmful bacteria and extend shelf life. Acetic acid is not used in its raw, concentrated form; instead, it is incorporated in a diluted, food-grade solution to ensure safety and palatability.

Acetic acid is included as a preservative to inhibit microbial growth and extend the shelf life of pet food products. It may also be used to adjust pH levels, optimising product stability and safety.

Besan flour, also known as chickpea flour, is a finely ground powder derived from dried chickpeas, a legume of plant origin. It is primarily included in pet food as a source of plant-based protein and dietary fibre, supporting digestive health and energy. Besan flour is used in its natural, milled form, ensuring optimal nutrient availability and digestibility for pets.

Besan flour is included as a cost-effective, protein-rich carbohydrate source that helps improve the texture and binding of pet food products. Its use also supports grain-free or gluten-free labelling, appealing to consumer preferences.

Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.

Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.

Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.

Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

Naturox® is a proprietary blend of natural antioxidants derived primarily from plant sources such as rosemary extract, mixed tocopherols (vitamin E), and citric acid. Its main purpose is to preserve the freshness and stability of pet food by preventing fat oxidation. Naturox® is not a whole food but a formulated mixture, specifically utilised in its blended form to optimise efficacy and safety.

Naturox® is included as a natural antioxidant to help preserve fats and oils in pet food, thereby extending shelf life and maintaining product freshness. Its use also supports "label-friendly" marketing by replacing synthetic preservatives with a more consumer-acceptable alternative.