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Pip Eats
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Luscious Lamb Raw Dog Food

Luscious Lamb Raw Dog Food

Pip Eats
Pip Eats Luscious Lamb is a frozen raw dog food made in Sydney from human-grade Australian grass-fed lamb as the primary protein, including lamb heart, liver, and kidney. The recipe incorporates potato, quinoa, pumpkin, and broccoli alongside green-lipped mussel and mint. Pip Eats describes the formula as nutritionally complete, developed by a veterinary nutritionist. The patties are snap-frozen and delivered in home-compostable, plastic-free packaging.
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Overview
Nutritional Analysis
Ingredients
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Comments
Size 1
12 x 90g

Overview

Pip Eats Luscious Lamb is a frozen raw dog food made in Sydney from human-grade Australian grass-fed lamb as the primary protein, including lamb heart, liver, and kidney. The recipe incorporates potato, quinoa, pumpkin, and broccoli alongside green-lipped mussel and mint. Pip Eats describes the formula as nutritionally complete, developed by a veterinary nutritionist. The patties are snap-frozen and delivered in home-compostable, plastic-free packaging.

Nutritional Analysis

Protein
8
%
0%
Fat
6
%
0%
Fibre
1
%
0%
Ash
1
%
0%
Moisture
72
%
0%
Energy
125
0
 kcal/100g

Ingredients

Lamb, Potato, Quinoa, Pumpkin, Lamb Heart, Lamb Liver, Lamb Kidney, Carrot, Broccoli, Baby Spinach, Vitamins, Minerals, Apple, Green Lipped Mussel, Mint, Atlantic Kelp.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh raw lamb mince, bright red and chunky with a moist texture, perfect for healthy dog food recipes
Lamb
Lamb
Ovis Aries, Young Sheep, Agnus, Ovine Meat
Summary
Lamb is a high-quality animal protein sourced from sheep, commonly used in premium pet foods. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health. Lamb is included in its natural, whole-food form, ensuring optimal nutrient availability and palatability. Its rich nutrient profile makes it particularly beneficial for pets with sensitivities to other protein sources.
Why it's used?
Lamb is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a marketing differentiator, appealing to consumers seeking novel or premium protein options for their pets.
Whole potato with light brown skin, dark spots and rough texture, commonly used as a dog food ingredient
Potato
Potato
Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato
Summary
Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.
Why it's used?
Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.
Cooked quinoa grains clustered together, pale yellow and fluffy, shown as a healthy dog food ingredient
Quinoa
Quinoa
Chenopodium Quinoa, Keen-Wah, Goosefoot, Chenopodiaceae Quinoa
Summary
Quinoa is a plant-derived seed originating from the Andean region, valued for its high protein content and balanced amino acid profile. In pet food, quinoa serves as a nutrient-dense carbohydrate source, providing dietary fibre, vitamins, and minerals. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and digestibility for pets.
Why it's used?
Quinoa is included as a premium, label-friendly ingredient to appeal to health-conscious consumers seeking alternative grains. It also serves as a digestible carbohydrate source, contributing protein and fibre to the formulation.
Fresh orange pumpkin wedge with seeds, smooth skin and firm flesh, perfect for healthy dog nutrition and wellbeing
Pumpkin
Pumpkin
Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo
Summary
Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.
Why it's used?
Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.
Fresh raw lamb heart with a rich red colour and smooth, glossy texture, ideal for natural dog nutrition
Lamb Heart
Lamb Heart
Ovine Heart, Sheep Heart, Ovis Aries Heart, Ovis Aries Cardiac Muscle
Summary
Lamb heart is an animal-derived ingredient sourced from the heart muscle of lambs. It is included in pet food primarily for its high-quality protein and rich supply of essential nutrients such as B vitamins, iron, and taurine, supporting muscle health and overall vitality. Lamb heart is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.
Why it's used?
Lamb heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking premium or species-appropriate ingredients in pet food formulations.
Fresh lamb liver with a rich dark red colour and smooth, glossy texture, ideal for natural dog nutrition
Lamb Liver
Lamb Liver
Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis
Summary
Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.
Why it's used?
Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.
Fresh lamb kidney with a smooth, glossy reddish-brown surface and pale centre, ideal for dog nutrition
Lamb Kidney
Lamb Kidney
Ovine Kidney, Sheep Kidney, Renis Ovis, Ovis Aries Kidney
Summary
Lamb kidney is an animal-derived organ meat sourced from sheep. It is included in pet food primarily for its rich content of high-quality protein, essential vitamins such as B12, and minerals like iron and zinc, supporting overall health and vitality. Lamb kidney is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for pets.
Why it's used?
Lamb kidney is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting a "whole prey" or biologically appropriate marketing position. Its inclusion can enhance the nutritional profile and appeal to consumers seeking premium, species-appropriate diets for their pets.
Fresh whole carrot with bright orange skin and smooth, firm texture standing upright on a plain background
Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Why it's used?
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.
Fresh green broccoli with a thick stalk and tightly packed florets, highlighting its crisp texture and vibrant colour
Broccoli
Broccoli
Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli
Summary
Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.
Why it's used?
Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
Whole green lipped mussel with creamy flesh and green-edged shell, close up as a dog health supplement ingredient
Green Lipped Mussel
Green Lipped Mussel
Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku
Summary
Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.
Why it's used?
Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.
Finely chopped dried mint leaves, green in colour with a coarse, leafy texture, displayed in a loose pile
Mint
Mint
Mentha, Mentha Spp., Mentha Extract, Mentha Oil
Summary
Mint is a fragrant herb derived from the leaves of plants in the Mentha genus, originating from the plant kingdom. It is primarily included in pet food for its natural flavouring properties and potential digestive benefits. Mint is used in its natural, whole-leaf form, ensuring the retention of its aromatic oils and phytonutrients, which may support fresh breath and gastrointestinal health in pets.
Why it's used?
Mint is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic components, and may also be intended to provide a fresh aroma or aid in breath freshening for pets. Its functional impact on pet health is generally minimal at the typical inclusion levels.
Fine green-brown kelp powder with a soft, grainy texture, commonly used as a natural dog supplement
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

About

Brand
Pip Eats
Manufactured
Australia
Type
Frozen Raw
Life Stage
All Life Stages
Breed Size
Small, Medium
Feeding Type
Complete Meal
Processing Level
Moderate

PRODUCT TAGS

Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free
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About the Brand

Pip Eats

Pip Eats makes fresh, heart-shaped wholefood meals for dogs from their Sydney kitchen. Vet-formulated, single-protein, human-grade recipes in home-compostable packaging. Trial packs available.

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