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Pip Eats
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Excellent Emu Raw Dog Food

Excellent Emu Raw Dog Food

Pip Eats
Pip Eats Excellent Emu is a frozen raw dog food made in Sydney from human-grade emu as the primary protein — a lean, novel protein source that may suit dogs on elimination diets or those with sensitivities to more common proteins. The recipe includes sweet potato, millet, baby spinach, and cauliflower, with chia, psyllium husk, and turmeric as functional additions. Pip Eats describes the formula as nutritionally complete, developed by a veterinary nutritionist. The patties are snap-frozen and delivered in home-compostable, plastic-free packaging.
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Overview
Nutritional Analysis
Ingredients
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Comments
Size 1
12 x 90g

Overview

Pip Eats Excellent Emu is a frozen raw dog food made in Sydney from human-grade emu as the primary protein — a lean, novel protein source that may suit dogs on elimination diets or those with sensitivities to more common proteins. The recipe includes sweet potato, millet, baby spinach, and cauliflower, with chia, psyllium husk, and turmeric as functional additions. Pip Eats describes the formula as nutritionally complete, developed by a veterinary nutritionist. The patties are snap-frozen and delivered in home-compostable, plastic-free packaging.

Nutritional Analysis

Protein
11
%
0%
Fat
5
%
0%
Fibre
2
%
0%
Ash
1
%
0%
Moisture
68
%
0%
Energy
131.7
0
 kcal/100g

Ingredients

Emu Thigh Fillet, Kumara, Millet, Organic Turkey Liver, Spinach, Cauliflower, Organic High Oleic Oil, Apple, Vitamins, Minerals, Peach, Psyllium Husk, Chia Seeds, Turmeric.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Raw emu thigh with deep red meat, visible marbling and smooth, glossy texture, ideal for dog nutrition
Emu Thigh
Emu Thigh
Dromaius Novaehollandiae Thigh, Emu Leg Meat, Dromaius Novaehollandiae Leg, Emu Drumstick
Summary
Emu thigh is a source of animal protein derived from the thigh muscle of the emu (Dromaius novaehollandiae). It is typically included in dog food as fresh, frozen, or dehydrated emu meat. Emu thigh provides essential amino acids, iron, and other nutrients that support muscle maintenance and overall health in dogs. When used in appropriate amounts, it is considered safe and contributes to a balanced diet, with no known risks specific to this ingredient.
Why it's used?
Emu thigh is included in dog food formulations for the Australian market primarily as a novel protein source that can benefit dogs with sensitivities to more common meats, while also allowing manufacturers to differentiate their products and utilise locally available ingredients. Its use supports both nutritional variety for dogs and practical sourcing advantages for manufacturers.
Whole sweet potato with smooth orange skin, small brown spots and oval shape, isolated on a white background
Sweet Potato
Sweet Potato
Ipomoea Batatas, Kumara, Batata, Camote
Summary
Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.
Why it's used?
Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.
Round pile of small, pale yellow millet grains with a smooth, glossy texture on a white background
Millet
Millet
Panicum Miliaceum, Pearl Millet, Foxtail Millet, Eleusine Coracana
Summary
Millet is a small-seeded cereal grain derived from various grass species and is of plant origin. It is included in pet food primarily as a source of complex carbohydrates, dietary fibre, and essential nutrients such as B vitamins and minerals. Millet is used in its natural, whole grain form, providing energy and supporting digestive health in a balanced, species-appropriate diet.
Why it's used?
Millet is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It is also considered a label-friendly grain alternative, appealing to consumers seeking grain diversity or gluten-free options.
Fresh turkey liver with a deep reddish-brown colour, smooth glossy surface and firm texture, ideal for dog nutrition
Turkey Liver
Turkey Liver
Meleagris Gallopavo Liver, Turkey Offal Liver, Gallopavo Liver, Meleagris Liver
Summary
Turkey liver is an animal-derived organ meat sourced from turkeys. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Turkey liver is used in its natural, whole food form, providing a highly digestible and palatable source of nutrition for pets.
Why it's used?
Turkey liver is included as a nutrient-dense organ meat to enhance the protein and vitamin content of the product, supporting a premium positioning. It also serves as a natural palatability enhancer, making the food more appealing to pets.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Fresh cauliflower head with creamy white florets and bumpy texture, perfect for healthy dog food recipes
Cauliflower
Cauliflower
Brassica Oleracea, Brassica Oleracea Var. Botrytis, Eru, Flowering Cabbage
Summary
Cauliflower is a cruciferous vegetable of plant origin, commonly included in pet food for its rich content of dietary fibre, vitamins, and antioxidants. Its primary benefit is to support digestive health and provide essential micronutrients. In pet food formulations, cauliflower is used in its natural, whole form, ensuring pets receive its full nutritional profile without synthetic alteration.
Why it's used?
Cauliflower is included as a label-friendly vegetable to appeal to health-conscious consumers and enhance product marketing. It may also serve as a source of dietary fibre and micronutrients, contributing to the perceived nutritional value of the pet food.
Golden yellow high oleic oil with a smooth, glossy texture in a small puddle on a white background
High Oleic Oil
High Oleic Oil
High Oleic Vegetable Oil, High Oleic Sunflower Oil, High Oleic Canola Oil, Oleic-Rich Oil
Summary
High oleic oil is a type of vegetable oil that contains a higher proportion of monounsaturated fats, particularly oleic acid, compared to standard vegetable oils. In dog food manufacturing, it is typically derived from high oleic varieties of sunflower, safflower, or canola oil. High oleic oil serves as a concentrated energy source and helps support healthy skin and coat in dogs due to its fatty acid profile. When included at appropriate levels, it is considered safe and stable, with no known adverse effects.
Why it's used?
High oleic oil is included in dog food formulations for its stability during processing and storage, which helps extend shelf life, while also providing a source of healthy fats that can benefit dogs. Its use is practical for manufacturers due to its resistance to oxidation and cost-effectiveness compared to some other oils.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Ripe peach with fuzzy yellow-orange skin, red blush and green leaf, whole and fresh, suitable for dog nutrition
Peach
Peach
Prunus Persica, Persica Vulgaris, Eriobotrya Persica, Amygdalus Persica
Summary
Peach is the edible fruit of the Prunus persica tree, commonly used as a source of natural flavour, fibre and vitamins in dog food. It is typically included in dried, pureed or powdered form rather than as whole fresh fruit. Peach provides dietary fibre, vitamin A, vitamin C and small amounts of other micronutrients. When used in appropriate quantities, it can support digestive health and contribute to the palatability of dog food; however, excessive amounts may cause gastrointestinal upset due to its fibre and natural sugar content.
Why it's used?
Peach is included in some Australian dog food formulations primarily to enhance palatability and provide a source of natural flavour, while also offering a marketing appeal as a recognisable fruit ingredient; however, its nutritional contribution is minimal and it is not essential for canine health.
Fine, pale beige psyllium husk powder with a soft, slightly textured surface, used for dog digestive health
Psyllium Husk
Psyllium Husk
Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata
Summary
Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.
Why it's used?
Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.
Pile of small, glossy black and white chia seed scattered on a plain background, showing their oval shape and smooth texture
Chia Seed
Chia Seed
Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.
Summary
Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.
Why it's used?
Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.
Bright yellow turmeric powder with a fine, slightly grainy texture, commonly used as a natural dog supplement
Turmeric
Turmeric
Curcuma Longa, Indian Saffron, Jiang Huang, E100
Summary
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Why it's used?
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

About

Brand
Pip Eats
Manufactured
Australia
Type
Frozen Raw
Life Stage
All Life Stages
Breed Size
Small, Medium
Feeding Type
Complete Meal
Processing Level
Moderate

PRODUCT TAGS

Gluten Free
Dairy Free
Soy Free
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About the Brand

Pip Eats

Pip Eats makes fresh, heart-shaped wholefood meals for dogs from their Sydney kitchen. Vet-formulated, single-protein, human-grade recipes in home-compostable packaging. Trial packs available.

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