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Pip Eats
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Cheeky Chicken Raw Dog Food

Cheeky Chicken Raw Dog Food

Pip Eats
Pip Eats Cheeky Chicken is a frozen raw dog food made in Sydney from human-grade Australian ingredients, using Steggles chicken breast as the primary protein alongside chicken heart, liver, and giblets. The recipe includes vegetables such as carrot, pumpkin, and baby spinach, with green-lipped mussel, chia, and turmeric as functional additions. Pip Eats describes the formula as nutritionally complete, developed by a veterinary nutritionist with over 25 years of experience. The patties are snap-frozen and delivered in home-compostable, plastic-free packaging.
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Overview
Nutritional Analysis
Ingredients
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Comments
Size 1
12 x 90g

Overview

Pip Eats Cheeky Chicken is a frozen raw dog food made in Sydney from human-grade Australian ingredients, using Steggles chicken breast as the primary protein alongside chicken heart, liver, and giblets. The recipe includes vegetables such as carrot, pumpkin, and baby spinach, with green-lipped mussel, chia, and turmeric as functional additions. Pip Eats describes the formula as nutritionally complete, developed by a veterinary nutritionist with over 25 years of experience. The patties are snap-frozen and delivered in home-compostable, plastic-free packaging.

Nutritional Analysis

Protein
14
%
0%
Fat
4
%
0%
Fibre
1
%
0%
Ash
1
%
0%
Moisture
75
%
0%
Energy
111.8
0
 kcal/100g

Ingredients

Chicken Breast, Carrot, Pumpkin, Baby Spinach, Apple, Chicken Heart, Chicken Liver, Chicken Giblets, Organic High Oleic Oil, Vitamins, Minerals, Green Lipped Mussel, Chia, Turmeric, Atlantic Kelp.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Raw chicken breast with a smooth, pale pink surface and natural texture, perfect for healthy dog food recipes
Chicken Breast
Chicken Breast
Chicken Fillet, Skinless Chicken Fillet, Boneless Chicken Fillet, Gallus Gallus Domesticus Breast
Summary
Chicken breast is a lean cut of poultry derived from the breast muscle of chickens. As an animal-based ingredient, it is highly valued for its rich protein content, supporting muscle maintenance and overall health in pets. Chicken breast is used in its natural, whole food form, ensuring optimal nutrient availability and palatability in premium pet food formulations.
Why it's used?
Chicken breast is included as a high-quality, easily digestible protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, premium components in pet food.
Fresh whole carrot with bright orange skin and smooth, firm texture standing upright on a plain background
Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Why it's used?
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.
Fresh orange pumpkin wedge with seeds, smooth skin and firm flesh, perfect for healthy dog nutrition and wellbeing
Pumpkin
Pumpkin
Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo
Summary
Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.
Why it's used?
Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
Fresh chicken heart with glossy red surface and creamy fat cap, whole and ideal for dog nutrition
Chicken Heart
Chicken Heart
Gallus Gallus Domesticus Heart, Poultry Heart, Chicken Offal Heart, Gallus Heart
Summary
Chicken heart is an animal-derived ingredient sourced from the heart muscle of chickens. It is primarily included in pet food for its rich protein content and as a natural source of essential vitamins and minerals, such as iron and B vitamins. Chicken heart is used in its natural, whole-food form, providing highly bioavailable nutrients to support overall health and vitality in pets.
Why it's used?
Chicken heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the nutritional profile of the product. Its inclusion also appeals to consumers seeking species-appropriate, whole-prey ingredients in pet food formulations.
Fresh chicken liver with a smooth, glossy dark reddish-brown surface, ideal for healthy dog treats and nutrition
Chicken Liver
Chicken Liver
Poultry Liver, Gallus Gallus Domesticus Liver, Chicken Offal, Chicken Hepatic Tissue
Summary
Chicken liver is an animal-derived organ meat sourced from chickens. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Chicken liver is used in its natural, whole food form, providing both palatability and nutritional density to support overall pet health.
Why it's used?
Chicken liver is included as a highly palatable and nutrient-dense protein source, providing essential vitamins and minerals to enhance the nutritional profile of the product. Its inclusion can also support marketing claims related to quality animal ingredients.
Finely minced chicken giblet, reddish-brown with a moist, bumpy texture, prepared for use in dog food recipes
Chicken Giblet
Chicken Giblet
Poultry Giblet, Gallus Gallus Domesticus Giblet, Chicken Offal, Poultry Offal
Summary
Chicken giblet refers to the edible internal organs of the chicken, typically including the heart, liver, and gizzard, and is of animal origin. It is primarily included in pet food for its rich protein content and essential vitamins and minerals, supporting overall health. Chicken giblet is used in its natural, whole food form, providing a highly digestible and palatable nutrient source.
Why it's used?
Chicken giblet is included as a nutrient-dense organ meat to enhance the protein and micronutrient profile of the product. It also serves as a palatability enhancer, making the food more appealing to pets.
Golden yellow high oleic oil with a smooth, glossy texture in a small puddle on a white background
High Oleic Oil
High Oleic Oil
High Oleic Vegetable Oil, High Oleic Sunflower Oil, High Oleic Canola Oil, Oleic-Rich Oil
Summary
High oleic oil is a type of vegetable oil that contains a higher proportion of monounsaturated fats, particularly oleic acid, compared to standard vegetable oils. In dog food manufacturing, it is typically derived from high oleic varieties of sunflower, safflower, or canola oil. High oleic oil serves as a concentrated energy source and helps support healthy skin and coat in dogs due to its fatty acid profile. When included at appropriate levels, it is considered safe and stable, with no known adverse effects.
Why it's used?
High oleic oil is included in dog food formulations for its stability during processing and storage, which helps extend shelf life, while also providing a source of healthy fats that can benefit dogs. Its use is practical for manufacturers due to its resistance to oxidation and cost-effectiveness compared to some other oils.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Whole green lipped mussel with creamy flesh and green-edged shell, close up as a dog health supplement ingredient
Green Lipped Mussel
Green Lipped Mussel
Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku
Summary
Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.
Why it's used?
Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.
Pile of small, glossy black and white chia seed scattered on a plain background, showing their oval shape and smooth texture
Chia Seed
Chia Seed
Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.
Summary
Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.
Why it's used?
Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.
Bright yellow turmeric powder with a fine, slightly grainy texture, commonly used as a natural dog supplement
Turmeric
Turmeric
Curcuma Longa, Indian Saffron, Jiang Huang, E100
Summary
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Why it's used?
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.
Fine green-brown kelp powder with a soft, grainy texture, commonly used as a natural dog supplement
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

About

Brand
Pip Eats
Manufactured
Australia
Type
Frozen Raw
Life Stage
All Life Stages
Breed Size
Small, Medium
Feeding Type
Complete Meal
Processing Level
Moderate

PRODUCT TAGS

Grain Free
Gluten Free
Dairy Free
Soy Free
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About the Brand

Pip Eats

Pip Eats makes fresh, heart-shaped wholefood meals for dogs from their Sydney kitchen. Vet-formulated, single-protein, human-grade recipes in home-compostable packaging. Trial packs available.

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