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Prime100
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SPD™ Slow Cooked Venison and Sweet Potato

SPD™ Slow Cooked Venison and Sweet Potato

Prime100
Prime100 SPD Slow Cooked Venison and Sweet Potato is a wet dog food from the Single Protein Diet range. It uses Australian venison as a novel, hypoallergenic protein and is a low fat formula suited to adult and senior dogs managing pancreatitis, hyperlipidaemia, IBD, or diabetes. Sweet potato and quinoa provide gluten free carbohydrates, while bamboo fibre, psyllium husk, and Trumune Postbiotics support digestion and gut health. Sunflower, flaxseed, and algae oils deliver omega fatty acids for skin and coat. Simmered low and slow in broth, it meets AAFCO standards for adult and senior dogs.
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Overview
Nutritional Analysis
Ingredients
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Comments
Size 1
354g
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Overview

Prime100 SPD Slow Cooked Venison and Sweet Potato is a wet dog food from the Single Protein Diet range. It uses Australian venison as a novel, hypoallergenic protein and is a low fat formula suited to adult and senior dogs managing pancreatitis, hyperlipidaemia, IBD, or diabetes.

Sweet potato and quinoa provide gluten free carbohydrates, while bamboo fibre, psyllium husk, and Trumune Postbiotics support digestion and gut health. Sunflower, flaxseed, and algae oils deliver omega fatty acids for skin and coat. Simmered low and slow in broth, it meets AAFCO standards for adult and senior dogs.

Nutritional Analysis

Protein
10
%
0%
Fat
1.5
%
0%
Fibre
3
%
0%
Moisture
80
%
0%
Energy
70
0
 kcal/100g

Ingredients

Venison (including Selected Organs), Sweet Potato, Quinoa, Bamboo Fibre, Functional Oils (Sunflower, Flaxseed, Algae), Vitamins & Minerals, Chicory Root Extract, Psyllium Husk, TruMune® Postbiotics, Sage, Algimun®, Salt, Taurine, Glucosamine, Chondroitin.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Freshly ground venison mince, deep red and coarse in texture, displayed as a healthy dog food ingredient
Venison
Venison
Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.
Summary
Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.
Why it's used?
Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.
Fresh, finely minced venison organs with a rich red colour and moist, chunky texture, ideal for nutritious dog food recipes
Venison Organs
Venison Organs
Cervus Spp. Offal, Deer Offal, Deer Internal Organs, Cervid Offal
Summary
Venison organs are nutrient-rich animal-derived ingredients sourced from deer, commonly including liver, heart, and kidney. They provide a concentrated source of essential vitamins, minerals, and high-quality protein, supporting overall health and vitality in pets. Venison organs are incorporated in their natural, whole-food form, ensuring optimal nutrient bioavailability and palatability for premium pet food formulations.
Why it's used?
Venison organs are included as a nutrient-dense protein source, providing essential vitamins and minerals to support canine health. Their inclusion also serves as a premium ingredient for marketing, appealing to consumers seeking novel or limited-ingredient diets.
Whole sweet potato with smooth orange skin, small brown spots and oval shape, isolated on a white background
Sweet Potato
Sweet Potato
Ipomoea Batatas, Kumara, Batata, Camote
Summary
Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.
Why it's used?
Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.
Cooked quinoa grains clustered together, pale yellow and fluffy, shown as a healthy dog food ingredient
Quinoa
Quinoa
Chenopodium Quinoa, Keen-Wah, Goosefoot, Chenopodiaceae Quinoa
Summary
Quinoa is a plant-derived seed originating from the Andean region, valued for its high protein content and balanced amino acid profile. In pet food, quinoa serves as a nutrient-dense carbohydrate source, providing dietary fibre, vitamins, and minerals. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and digestibility for pets.
Why it's used?
Quinoa is included as a premium, label-friendly ingredient to appeal to health-conscious consumers seeking alternative grains. It also serves as a digestible carbohydrate source, contributing protein and fibre to the formulation.
Fine, light beige bamboo fibre powder with a soft, textured surface, used as a natural dog food ingredient
Bamboo Fibre
Bamboo Fibre
Bambusa Spp. Fibre, Bamboo Cellulose, Bamboo Dietary Fibre, Bamboo Plant Fibre
Summary
Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.
Why it's used?
Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.
Golden yellow sunflower oil with a smooth, glossy texture in a small puddle on a white background
Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Why it's used?
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.
Golden yellow linseed oil in a glossy, viscous puddle on a white background, highlighting its smooth texture
Linseed Oil
Linseed Oil
Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Summary
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Why it's used?
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.
Deep green, glossy drop of algae oil with a smooth, liquid texture on a plain background
Algae Oil
Algae Oil
Algal Oil, Microalgae Oil, Schizochytrium Spp. Oil, Crypthecodinium Cohnii Oil
Summary
Algae oil is a plant-derived oil extracted from various species of microalgae. It serves as a rich source of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development in pets. Algae oil is utilised in its refined form, not as whole algae, to ensure purity, safety, and optimal absorption of its beneficial nutrients in pet food formulations.
Why it's used?
Algae oil is included as a sustainable and label-friendly source of omega-3 fatty acids, providing a plant-based alternative to fish oil. Its use allows manufacturers to appeal to environmentally conscious consumers while supporting the nutritional profile of the product.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Fine, light brown chicory root extract powder in a soft, slightly grainy mound on a plain background
Chicory Root Extract
Chicory Root Extract
Cichorium Intybus Extract, Cichorium Intybus Root Extract, Inulin Extract, Cichorium Intybus L. Root Extract
Summary
Chicory root extract is derived from the root of the chicory plant, a perennial herb native to Europe and cultivated in Australia. Primarily, it serves as a source of inulin, a prebiotic fibre that supports digestive health and beneficial gut bacteria in pets. Rather than using the whole root, the extract is utilised in a concentrated form to optimise its functional benefits.
Why it's used?
Chicory root extract is included as a source of prebiotic fibre to support digestive health and promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.
Fine, pale beige psyllium husk powder with a soft, slightly textured surface, used for dog digestive health
Psyllium Husk
Psyllium Husk
Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata
Summary
Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.
Why it's used?
Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.
Fine, light beige TruMune® Postbiotics powder for dog supplements displayed on a plain background
TruMune® Postbiotics
TruMune® Postbiotics
Saccharomyces Cerevisiae Postbiotic, Yeast Postbiotic, Dried Fermentate of Saccharomyces Cerevisiae, Saccharomyces Cerevisiae Fermentation Product
Summary
TruMune® Postbiotics are a specialised ingredient derived from yeast (Saccharomyces cerevisiae), originating from a microbial source. Their primary purpose is to support immune health and digestive function in pets by providing bioactive compounds produced during fermentation. TruMune® is not used in its natural yeast form but is utilised as a processed postbiotic, ensuring safety, stability, and optimal bioavailability for pet nutrition.
Why it's used?
TruMune® Postbiotics are included to support digestive and immune health, providing functional benefits that can differentiate the product in the market. Their addition allows manufacturers to make label claims related to gut health, appealing to health-conscious consumers.
Finely chopped dried sage leaves, green and rough in texture, piled in a small mound on a white background
Sage
Sage
Salvia Officinalis, Common Sage, Garden Sage, Culinary Sage
Summary
Sage is a culinary herb derived from the leaves of the Salvia officinalis plant. In dog food, it is typically included in dried or powdered form. Sage contains antioxidants and essential oils that may support digestive health and help preserve food freshness. When used in small amounts, it is generally considered safe for dogs, but excessive intake may cause gastrointestinal upset.
Why it's used?
Sage is included in dog food formulations primarily for its natural preservative properties, helping to extend shelf life and maintain product freshness, which benefits manufacturers by reducing spoilage without significantly impacting the nutritional value for dogs.
Fine, light brown Algimun® powder with a smooth, even texture, commonly used as a dog supplement ingredient
Algimun®
Algimun®
Yeast Cell Wall, Saccharomyces Cerevisiae, Algal Beta-Glucans, Ulva Lactuca
Summary
Algimun® is a proprietary blend derived from marine algae, specifically designed for use in pet nutrition. Sourced from natural seaweed (plant origin), it is included for its functional benefits in supporting immune health and digestive function. Algimun® is not used in its raw seaweed form but is processed into a standardised extract to optimise bioavailability and efficacy in pet food formulations.
Why it's used?
Algimun® is included as a functional additive to support immune health and digestive function in pets, leveraging its bioactive compounds derived from marine algae. Its presence allows manufacturers to market the product as scientifically advanced and supportive of overall pet wellbeing.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Fine white glucosamine powder with a soft, slightly grainy texture, commonly used in dog supplements
Glucosamine
Glucosamine
2-Amino-2-Deoxy-D-Glucose, D-Glucosamine, Chitosamine, 2-Amino-2-Deoxyglucose
Summary
Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.
Why it's used?
Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.
Fine white chondroitin powder with a soft, slightly textured surface, commonly used in dog supplements
Chondroitin
Chondroitin
Chondroitin Sulphate, Chondroitin Polysulphate, Chondroitin Sulphate Sodium, Chondroitin Sulphate (Haliotis Spp.)
Summary
Chondroitin is a naturally occurring compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage resilience and reducing inflammation. Chondroitin is not used in its raw form; instead, it is utilised as chondroitin sulphate, a processed compound that optimises safety and bioavailability for pets.
Why it's used?
Chondroitin is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived health benefits for ageing or active pets. Its presence also serves as a marketing differentiator, allowing manufacturers to position the product as premium or specialised.

About

Brand
Prime100
Company
Hill's Pet Nutrition
Manufactured
Australia
Type
Gently Cooked
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
Moderate

PRODUCT TAGS

Single Protein
Novel Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free
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About the Brand

Prime100

Prime100 provides specialised Australian made single protein diets and functional meals designed for dogs with complex dietary needs. Discover their vet endorsed range of novel protein recipes to support your pet's long term health and allergy management.

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