PRIME100

Prime100 is a Melbourne based pet nutrition brand specialising in functional and limited ingredient diets for dogs. Their product range features single protein rolls, air dried meals, and slow cooked options designed to manage food sensitivities and allergies. Every recipe utilises novel Australian proteins like kangaroo and crocodile alongside functional ingredients to support digestive and skin health.

The brand was recently acquired by Colgate Palmolive through its Hills Pet Nutrition division to enhance their specialist healthcare offerings. This partnership ensures that their premium formulations benefit from expanded global research while maintaining local manufacturing standards.