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NC NeuroCare Dry Dog Food

NC NeuroCare Dry Dog Food

Pro Plan Veterinary Diet

Overview

Purina Pro Plan Veterinary Diets NC NeuroCare Dry Dog Food is an extruded dry kibble formulated to support cognitive function in dogs with neurological conditions including epilepsy and cognitive dysfunction syndrome. The formula is enhanced with medium-chain triglyceride (MCT) vegetable oil, which provides an alternative brain energy substrate to glucose — relevant for dogs with conditions where normal neurological glucose utilisation may be impaired.

Additional functional nutrients include arginine, EPA and DHA omega-3 fatty acids from fish oil, B vitamins, and antioxidants including a high level of vitamin E. Chicken is the primary protein source. The formula meets AAFCO nutritional profiles for all life stages. It is intended for use under veterinary guidance and is not a general-purpose diet for healthy dogs. Speak with your veterinarian before introducing this food.


Nutritional Analysis

A nutritional analysis shows how a dog food is made up of its main nutrients, such as protein, fat, fibre and other components. This helps you understand where the food’s nutrition and energy come from, and how the formula is balanced.

Protein
30
%
0%
Fat
16
%
0%
Fibre
3
%
0%
Energy
370
0
 kcal/100g

Ingredients

Whole Grain Corn, Chicken Meal, Corn Protein, Whole Grain Wheat, Botanical Oil, Minerals, Vitamins, Amino Acids (Including Calcium, Phosphorus, Sodium, Chloride, Potassium, Magnesium, Zinc, Iron, Manganese, Copper, Selenium, Iodine, Vitamin A, Vitamin B1, Vitamin B2, Pantothenic Acid, Vitamin B6, Vitamin B12, Niacin, Folic Acid, Vitamin C, Vitamin D, Vitamin E, Choline, L-Arginine, L-Lysine, L-Tryptophan), Brewers Rice, Chicken Digest, Beet Pulp, Fish Meal, Fish Oil, Poultry Oil, Soybean Oil, Glucosamine Hydrochloride.

Wholegrain Corn
Wholegrain Corn

Maize, Zea Mays, Whole Maize, Whole Kernel Maize

Summary

Wholegrain corn is a cereal grain derived from the whole seed of the maize plant, including the bran, germ, and endosperm. As a plant-based ingredient, it provides a source of carbohydrates, dietary fibre, and essential nutrients for energy and digestive health. Wholegrain corn is used in its natural, unrefined form to retain its full nutritional profile in pet food formulations.

Manufacturer Benefits

Wholegrain corn is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also contributes to product texture and can support label claims appealing to consumers seeking wholegrain ingredients.

Chicken Meal
Chicken Meal

Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus

Summary

Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.

Manufacturer Benefits

Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.

Corn Protein
Corn Protein

Zea Mays Protein, Maize Protein, Zein, Eucorn Protein

Summary

Corn protein is a plant-derived ingredient extracted from maize kernels, primarily as a by-product of corn processing. It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole corn, the protein is isolated and utilised in a purified form to optimise digestibility and amino acid availability for companion animals.

Manufacturer Benefits

Corn protein is included as a cost-effective source of plant-based protein to help meet required protein levels in pet food formulations. It also supports product texture and can contribute to a balanced amino acid profile when combined with other protein sources.

Wholegrain Wheat
Wholegrain Wheat

Whole Wheat, Wholemeal Wheat, Triticum Aestivum, Wheat Wholemeal

Summary

Wholegrain wheat is a cereal grain derived from the entire wheat kernel, including the bran, germ, and endosperm. Sourced from plants, it serves as a rich source of dietary fibre, complex carbohydrates, and essential nutrients, supporting digestive health and sustained energy release. In pet food, wholegrain wheat is used in its natural, unrefined form to maximise nutritional value and maintain ingredient integrity.

Manufacturer Benefits

Wholegrain wheat is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. Its use also appeals to consumers seeking recognisable, "whole" ingredients on product labelling.

Botanical Oil
Botanical Oil

Plant Oil, Vegetable Oil, Phytol Oil, Oleum Plantae

Summary

Botanical oil is a plant-derived ingredient extracted from various botanicals such as flaxseed, sunflower, or canola. It serves primarily as a source of essential fatty acids, supporting skin, coat, and overall health in pets. Botanical oil is utilised in its refined form, rather than as a raw plant material, to optimise stability, safety, and nutrient absorption in pet food formulations.

Manufacturer Benefits

Botanical oil is included as a source of essential fatty acids to support skin and coat health, and may also serve as a label-friendly ingredient to appeal to consumers seeking natural or plant-based components. Its inclusion can enhance product marketing by aligning with trends towards natural and holistic pet nutrition.

Calcium
Calcium

E170, Elemental Calcium, Ca, Calcium Metal

Summary

Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.

Manufacturer Benefits

Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.

Phosphorus
Phosphorus

E339, Orthophosphate, Inorganic Phosphate, Phosphate Ion

Summary

Phosphorus is an essential mineral element derived from both animal and plant sources. It plays a critical role in supporting healthy bone and tooth development, as well as energy metabolism in pets. In pet food, phosphorus is not used in its natural, raw or metallic state; instead, it is utilised as specific compounds, such as calcium phosphate, to ensure safety and optimal absorption.

Manufacturer Benefits

Phosphorus is included as an essential mineral to support bone development and metabolic functions in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Sodium
Sodium

Natrium, Na, E524

Summary

Sodium is an essential mineral element sourced from the earth, commonly included in pet food as sodium chloride (table salt) or other safe, bioavailable compounds. It plays a vital role in maintaining fluid balance, nerve transmission, and muscle function. Sodium is not used in its natural metallic form but is instead utilised as a compound to ensure safety and optimal absorption.

Manufacturer Benefits

Sodium is included as an essential mineral to support normal physiological functions in pets and to help maintain electrolyte balance. It may also be used to enhance palatability and preserve product stability by inhibiting microbial growth.

Chloride
Chloride

Chloride Ion, Cl-

Summary

Chloride is an essential mineral element, naturally found in various salts and present in both plant and animal tissues. In pet food, chloride is primarily included to support fluid balance, nerve function, and acid-base regulation. It is not used in its raw or metallic state; instead, chloride is utilised as a compound, commonly sodium chloride, to ensure safety and optimal absorption.

Manufacturer Benefits

Chloride is included as an essential electrolyte to support fluid balance and normal cellular function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.

Potassium
Potassium

Kalium, E340, K, Atomic Number 19

Summary

Potassium is an essential mineral element sourced from the earth and is vital for maintaining fluid balance, nerve function, and muscle health in pets. In pet food, potassium is not used in its natural metallic state; instead, it is utilised as safe, bioavailable compounds such as potassium chloride or potassium sulphate to optimise absorption and support overall wellbeing.

Manufacturer Benefits

Potassium is included as an essential mineral to support electrolyte balance and proper muscle and nerve function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.

Magnesium
Magnesium

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Summary

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Manufacturer Benefits

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Zinc
Zinc

Zn, E579, Zincum, CI 77947

Summary

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Manufacturer Benefits

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Iron
Iron

Ferrum, Fe, E1, Elemental Iron

Summary

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Manufacturer Benefits

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Manganese
Manganese

E34, Manganum, Mn, EINECS 231-105-1

Summary

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manufacturer Benefits

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Copper
Copper

Cu, ECP, CI 77400, C.I. 77400

Summary

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Manufacturer Benefits

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Selenium
Selenium

Selen, E578, Atomic Number 34, Se

Summary

Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.

Manufacturer Benefits

Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Iodine
Iodine

Elemental I, E127, Iodum, CAS 7553-56-2

Summary

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Manufacturer Benefits

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Vitamin A
Vitamin A

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Summary

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Manufacturer Benefits

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Vitamin B1
Vitamin B1

Thiamine, Thiamin, Aneurin, E101

Summary

Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.

Manufacturer Benefits

Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.

Vitamin B2
Vitamin B2

Riboflavin, E101, Lactoflavin, Vitamin G

Summary

Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.

Manufacturer Benefits

Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.

Pantothenic Acid
Pantothenic Acid

Vitamin B5, D-Pantothenic Acid, E101d, Calcium Pantothenate

Summary

Pantothenic acid is a water-soluble B-vitamin (vitamin B5) of synthetic origin, as it is not typically extracted directly from natural sources for pet food. It plays a crucial role in energy metabolism and the synthesis of fatty acids. In pet food, pantothenic acid is not used in its raw form but is provided as a stable compound, such as calcium pantothenate, to optimise absorption and safety.

Manufacturer Benefits

Pantothenic acid is included as an essential B vitamin to support metabolic function and overall health in pets, helping manufacturers meet nutritional requirements for complete and balanced pet food labelling. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Vitamin B6
Vitamin B6

Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a

Summary

Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.

Manufacturer Benefits

Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.

Vitamin B12
Vitamin B12

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Summary

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Manufacturer Benefits

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Niacin
Niacin

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375

Summary

Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.

Manufacturer Benefits

Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Folic Acid
Folic Acid

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Summary

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Manufacturer Benefits

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Vitamin C
Vitamin C

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Summary

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Manufacturer Benefits

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Vitamin D
Vitamin D

Cholecalciferol, Ergocalciferol, Calciferol, E671

Summary

Vitamin D is a fat-soluble vitamin of animal origin, commonly sourced from fish liver oils or synthesised for inclusion in pet foods. Its primary role is to regulate calcium and phosphorus balance, supporting healthy bones and teeth. Vitamin D is not used in its natural form but is instead utilised as a specific compound, such as cholecalciferol, to ensure safety and optimal absorption.

Manufacturer Benefits

Vitamin D is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition helps manufacturers achieve complete and balanced labelling claims in accordance with regulatory standards.

Vitamin E
Vitamin E

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Summary

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Manufacturer Benefits

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Choline
Choline

Trimethylethanolamine, E1001, Choline Base, 2-Hydroxy-N,N,N-Trimethylethanaminium

Summary

Choline is an essential nutrient of synthetic or natural origin, commonly derived from plant or animal sources. It plays a critical role in supporting brain development, liver function, and fat metabolism in pets. Choline is not used in its raw or elemental state; instead, it is typically utilised as choline chloride or choline bitartrate to ensure safety, stability, and optimal absorption in pet food formulations.

Manufacturer Benefits

Choline is included as an essential nutrient to support normal liver function, brain development, and metabolic processes in pets. Its addition ensures nutritional adequacy and helps manufacturers meet regulatory labelling requirements for complete and balanced pet foods.

Arginine
Arginine

L-Arginine, E924, 2-Amino-5-Guanidinopentanoic Acid, (S)-2-Amino-5-Guanidinopentanoic Acid

Summary

Arginine is an essential amino acid derived from animal and plant protein sources. It plays a critical role in protein synthesis and supports healthy immune and cardiovascular function in pets. In pet food, arginine is included to meet dietary requirements, particularly for cats. It is not used in its raw, isolated form but is incorporated as part of protein ingredients or as a purified amino acid supplement for optimal absorption.

Manufacturer Benefits

Arginine is included as an essential amino acid to support protein synthesis and overall health in dogs, as they cannot produce sufficient amounts endogenously. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.

Lysine
Lysine

L-Lysine, 2,6-Diaminohexanoic Acid, E640, L-2,6-Diaminohexanoic Acid

Summary

Lysine is an essential amino acid derived from animal or plant protein sources. It plays a critical role in protein synthesis, supporting muscle development and immune function in pets. Lysine cannot be produced by the body and must be supplied through the diet. It is not used in its raw form but is typically included as a purified amino acid to optimise bioavailability and nutritional balance.

Manufacturer Benefits

Lysine is included as an essential amino acid to ensure the pet food meets the complete nutritional requirements for dogs, supporting healthy growth and maintenance. Its addition allows manufacturers to optimise protein quality, especially when using plant-based or mixed protein sources.

Tryptophan
Tryptophan

L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10

Summary

Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.

Manufacturer Benefits

Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.

Brewers Rice
Brewers Rice

Broken Rice, Rice Fragments, Rice Grits, Oryza Sativa

Summary

Brewers rice is a by-product of rice milling, consisting of small, broken rice grains derived from the Oryza sativa plant. It serves as a digestible carbohydrate source, providing energy for pets. Brewers rice is included in its natural, whole-food form, not as a processed extract or compound, ensuring a consistent and safe ingredient for pet food formulations.

Manufacturer Benefits

Brewers rice is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. Its use helps optimise production costs while maintaining product texture and consistency.

Chicken Digest
Chicken Digest

Hydrolysed Chicken Protein, Chicken Hydrolysate, Poultry Digest, Hydrolysed Poultry Protein

Summary

Chicken digest is a flavourful ingredient derived from the enzymatic hydrolysis of chicken tissues, making it an animal-origin product. Its primary purpose is to enhance palatability, encouraging pets to consume their food. Chicken digest is not used in its raw form; instead, it is processed into a liquid or powder to optimise flavour delivery and ensure safety and digestibility in pet food formulations.

Manufacturer Benefits

Chicken digest is included as a palatability enhancer, providing a concentrated flavour that increases the appeal of the food to pets. It is also a cost-effective way to deliver animal protein and improve the product’s nutritional profile.

Beet Pulp
Beet Pulp

Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue

Summary

Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.

Manufacturer Benefits

Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.

Fish Meal
Fish Meal

Fish Powder, Fish Scrap Meal, Fish Protein Concentrate, Fish Solubles Meal

Summary

Fish meal is a high-protein ingredient derived from whole fish or fish trimmings, making it an animal-based product. It is primarily included in pet food to provide essential amino acids, omega-3 fatty acids, and vital minerals that support muscle development and skin health. Fish meal is not used in its natural whole form but is processed and dried to optimise digestibility and nutrient availability.

Manufacturer Benefits

Fish meal is included as a concentrated protein source to support nutritional requirements in pet food formulations. It also provides essential fatty acids and can enhance palatability, making the product more appealing to pets.

Fish Oil
Fish Oil

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Summary

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Manufacturer Benefits

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Poultry Oil
Poultry Oil

Rendered Poultry Fat, Gallus Spp. Oil, Chicken Fat, Avian Fat

Summary

Poultry oil is a fat derived from the rendered tissues of poultry, making it an animal-based ingredient. It serves primarily as a concentrated energy source and enhances palatability in pet foods. Poultry oil is utilised in a refined, purified form rather than as a raw fat, ensuring safety, stability, and optimal absorption of essential fatty acids for pets.

Manufacturer Benefits

Poultry oil is included as a cost-effective source of animal fat, providing essential energy and enhancing palatability to encourage pet consumption. Its use also supports desirable texture and aroma in the finished product.

Soybean Oil
Soybean Oil

Glycine Max Oil, E322, Soya Oil, Soya Bean Oil

Summary

Soybean oil is a plant-derived oil extracted from the seeds of the soybean (Glycine max). It serves as a concentrated source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Soybean oil is utilised in its refined liquid form, not as whole soybeans, to optimise digestibility and nutrient availability in pet food formulations.

Manufacturer Benefits

Soybean oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food. It also contributes to product texture and palatability while helping to optimise manufacturing costs.

Glucosamine Hydrochloride
Glucosamine Hydrochloride

D-Glucosamine Monohydrochloride, Glucosamine HCl, 2-Amino-2-Deoxy-D-Glucose Hydrochloride, Chitosamine Hydrochloride

Summary

Glucosamine hydrochloride is a compound derived from shellfish or produced synthetically, categorised as an amino sugar. It is primarily included in pet food to support joint health and maintain cartilage integrity. Glucosamine is not used in its natural raw form; instead, it is utilised as the hydrochloride salt to optimise stability, safety, and absorption in companion animals.

Manufacturer Benefits

Glucosamine hydrochloride is included as a functional additive to support joint health claims, appealing to consumers seeking preventative or therapeutic benefits for their pets. Its presence enables manufacturers to market the product as beneficial for mobility and ageing pets, enhancing perceived value.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.

Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

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  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

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ABOUT


Parent Company
Nestle Purina
-
Manufactured
United States
-
Category
Food
-
Life Stage
Adult, Senior
-
Breed Size
All Breeds
-
Feeding Type
Complete Meal
-
Processing Level
High
-

PRODUCT TAGS


Dairy Free

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Price Comparison

2.5kg
7kg

About the Brand

Pro Plan Veterinary Diet

Purina Pro Plan Veterinary Diet offers scientifically formulated therapeutic meals and supplements to help manage complex health conditions in dogs. Discover their targeted range of vet recommended nutrition designed to support your pet's specific medical requirements and long term wellness.


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