Lamb with Abalone Air Dried Dog Treats

Ovine Meat, Lamb, Mutton, Ovis Aries

Sheep meat is a high-quality animal-derived ingredient sourced from sheep, providing a rich source of protein and essential amino acids for pet nutrition. It supports muscle maintenance and overall health. In pet food, sheep meat is used in its natural form, ensuring optimal nutrient availability and palatability. This ingredient also supplies important vitamins and minerals, contributing to a balanced diet.

Sheep meat is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking novel or alternative protein options.

Ovine Meat, Sheep Meat, Ovis Aries, Mutton (when referring to generic sheep meat, not specifically older sheep)

Lamb meat is a high-quality animal-derived ingredient sourced from sheep, valued for its rich protein content and essential amino acids. It serves as a primary source of protein, supporting muscle development and overall health in pets. Lamb meat is included in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.

Lamb meat is included as a high-quality animal protein source to support muscle development and overall health in pets. It also serves as a premium ingredient for marketing purposes, appealing to consumers seeking novel or hypoallergenic protein options.

Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol

Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.

Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.

Sea Ear, Ormer, Haliotis Spp., Muttonfish

Abalone is a marine mollusc sourced from ocean waters, valued for its rich nutrient profile. As an animal-derived ingredient, it provides high-quality protein, essential amino acids, and beneficial minerals such as zinc and selenium. In pet food, abalone is used in its natural, whole form to support muscle maintenance and overall health, offering a premium, palatable protein source for pets.

Abalone is included as a premium protein source to enhance the product’s market appeal and justify a higher price point. Its presence also serves as a label-friendly ingredient to attract consumers seeking novel or gourmet options for their pets.

Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum

Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.

Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.

Allium Sativum, Allium Sativum Bulb, Eaten Garlic, Ajo

Garlic is a plant-derived ingredient sourced from the bulb of Allium sativum. It is included in pet food primarily for its natural antioxidant properties and potential to support immune health. In pet food formulations, garlic is used in its natural, dried, or powdered form rather than as a raw bulb, ensuring safe inclusion levels and optimal nutrient availability.

Garlic is included in pet food formulations primarily as a label-friendly ingredient, appealing to consumers due to its perceived health benefits and natural origin. Its functional contribution to the animal is minimal at the low inclusion rates used, serving more as a marketing tool than a nutritional or palatability enhancer.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex

Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.

Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Cider Vinegar, Malus Domestica Vinegar, Acetic Acid Solution (Malus Domestica), Fermented Apple Vinegar

Apple cider vinegar is a liquid derived from the fermentation of apple juice, making it a plant-based ingredient. It is primarily included in pet food for its potential to support digestive health and act as a natural preservative. Apple cider vinegar is used in its natural liquid form, not as a concentrated extract or synthetic compound, ensuring safety and palatability for pets.

Apple cider vinegar is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve a minor functional role in supporting palatability and mild preservation.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.