Lamb with Sweet Potato Air Dried Dog Treats

Ovis Aries, Young Sheep, Agnus, Ovine Meat

Lamb is a high-quality animal protein sourced from sheep, commonly used in premium pet foods. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health. Lamb is included in its natural, whole-food form, ensuring optimal nutrient availability and palatability. Its rich nutrient profile makes it particularly beneficial for pets with sensitivities to other protein sources.

Lamb is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a marketing differentiator, appealing to consumers seeking novel or premium protein options for their pets.

Ovis Aries, Mutton, Lamb, Ovine

Sheep is an animal-derived ingredient sourced primarily from Australian livestock. It provides high-quality protein and essential amino acids, supporting muscle maintenance and overall health in pets. Sheep is typically included in pet food as fresh meat or meal, ensuring optimal nutrient availability. This ingredient is used in its natural form, offering a rich source of nutrients without synthetic alteration.

Sheep is included as a novel animal protein source to cater to pets with common protein sensitivities and to differentiate the product in the market. It also serves as a label-friendly ingredient that appeals to consumers seeking alternative or premium protein options.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Allium Sativum, Allium Sativum Bulb, Eaten Garlic, Ajo

Garlic is a plant-derived ingredient sourced from the bulb of Allium sativum. It is included in pet food primarily for its natural antioxidant properties and potential to support immune health. In pet food formulations, garlic is used in its natural, dried, or powdered form rather than as a raw bulb, ensuring safe inclusion levels and optimal nutrient availability.

Garlic is included in pet food formulations primarily as a label-friendly ingredient, appealing to consumers due to its perceived health benefits and natural origin. Its functional contribution to the animal is minimal at the low inclusion rates used, serving more as a marketing tool than a nutritional or palatability enhancer.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex

Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.

Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Cider Vinegar, Malus Domestica Vinegar, Acetic Acid Solution (Malus Domestica), Fermented Apple Vinegar

Apple cider vinegar is a liquid derived from the fermentation of apple juice, making it a plant-based ingredient. It is primarily included in pet food for its potential to support digestive health and act as a natural preservative. Apple cider vinegar is used in its natural liquid form, not as a concentrated extract or synthetic compound, ensuring safety and palatability for pets.

Apple cider vinegar is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve a minor functional role in supporting palatability and mild preservation.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.