Adult Medium Breed Chicken Dry Dog Food

Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus

Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.

Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Broken Rice, Rice Fragments, Rice Grits, Oryza Sativa

Brewers rice is a by-product of rice milling, consisting of small, broken rice grains derived from the Oryza sativa plant. It serves as a digestible carbohydrate source, providing energy for pets. Brewers rice is included in its natural, whole-food form, not as a processed extract or compound, ensuring a consistent and safe ingredient for pet food formulations.

Brewers rice is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. Its use helps optimise production costs while maintaining product texture and consistency.

Whole Wheat, Wholemeal Wheat, Triticum Aestivum, Wheat Wholemeal

Wholegrain wheat is a cereal grain derived from the entire wheat kernel, including the bran, germ, and endosperm. Sourced from plants, it serves as a rich source of dietary fibre, complex carbohydrates, and essential nutrients, supporting digestive health and sustained energy release. In pet food, wholegrain wheat is used in its natural, unrefined form to maximise nutritional value and maintain ingredient integrity.

Wholegrain wheat is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. Its use also appeals to consumers seeking recognisable, "whole" ingredients on product labelling.

Avena Sativa, Groats, Avena Sativa Grain, Avena Sativa Seed

Oats are a cereal grain derived from the plant Avena sativa and are commonly included in pet foods as a source of complex carbohydrates and dietary fibre. Their primary nutritional benefit is to provide sustained energy and support digestive health. Oats are used in their natural, whole form, ensuring the retention of their inherent nutrients and functional properties for optimal pet nutrition.

Oats are included as a cost-effective carbohydrate source that provides dietary fibre and energy. They also serve as a label-friendly ingredient, appealing to consumers seeking whole grains in pet food formulations.

Hordeum Vulgare, Pearl Barley, Malted Barley, Barley Grain

Barley is a cereal grain derived from the plant species Hordeum vulgare. As a plant-based ingredient, it is primarily included in pet food for its carbohydrate content, providing a steady source of energy and dietary fibre to support digestive health. Barley is used in its natural, whole or ground form, ensuring pets benefit from its inherent nutrients and fibre profile.

Barley is included as a cost-effective carbohydrate source that provides energy and dietary fibre. It also serves as a bulk-adding agent to optimise product texture and manufacturing efficiency.

Rendered Fat, Tallow, Lard, E471

Animal fat is a lipid ingredient derived from the tissue of animals, commonly sourced from poultry, beef, or lamb. It serves as a concentrated source of energy and enhances palatability in pet foods. Animal fat is used in its rendered form, not as raw tissue, to ensure safety, stability, and optimal absorption of essential fatty acids for pets’ health and wellbeing.

Animal fat is included as a cost-effective energy source and to enhance palatability, making the product more appealing to pets. It also contributes to the texture and mouthfeel of the final product.

Vital Wheat Gluten, Seitan, Gluten, Triticum Aestivum Gluten

Wheat gluten is a plant-derived protein extracted from wheat grains. It serves as a concentrated protein source and functional binder in pet foods, enhancing texture and protein content. Wheat gluten is not used in its whole grain form; instead, it is isolated and processed to optimise digestibility and nutritional value for pets, ensuring both safety and effective nutrient absorption.

Wheat gluten is included as a concentrated, cost-effective protein source that helps improve the texture and binding of kibble. It also enhances product consistency and can contribute to the protein content declared on the label.

Hydrolysed Animal Protein, Enzymatic Hydrolysate of Animal Tissue, Animal Protein Digest, Animal Protein Hydrolysate

Animal digest is a concentrated flavour enhancer derived from animal tissues through enzymatic or chemical hydrolysis. Sourced from animal origin, it is primarily included in pet foods to improve palatability and encourage consistent consumption. Animal digest is not used in its raw form; instead, it is processed into a digestible liquid or powder to optimise nutrient availability and ensure safety for pets.

Animal digest is included as a palatability enhancer, providing a concentrated source of flavour that increases the appeal of the food to pets. It is also a cost-effective way to utilise animal by-products, optimising ingredient use while maintaining product consistency.

Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue

Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.

Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.

E170, Elemental Calcium, Ca, Calcium Metal

Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.

Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.

E339, Orthophosphate, Inorganic Phosphate, Phosphate Ion

Phosphorus is an essential mineral element derived from both animal and plant sources. It plays a critical role in supporting healthy bone and tooth development, as well as energy metabolism in pets. In pet food, phosphorus is not used in its natural, raw or metallic state; instead, it is utilised as specific compounds, such as calcium phosphate, to ensure safety and optimal absorption.

Phosphorus is included as an essential mineral to support bone development and metabolic functions in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Natrium, Na, E524

Sodium is an essential mineral element sourced from the earth, commonly included in pet food as sodium chloride (table salt) or other safe, bioavailable compounds. It plays a vital role in maintaining fluid balance, nerve transmission, and muscle function. Sodium is not used in its natural metallic form but is instead utilised as a compound to ensure safety and optimal absorption.

Sodium is included as an essential mineral to support normal physiological functions in pets and to help maintain electrolyte balance. It may also be used to enhance palatability and preserve product stability by inhibiting microbial growth.

Chloride Ion, Cl-

Chloride is an essential mineral element, naturally found in various salts and present in both plant and animal tissues. In pet food, chloride is primarily included to support fluid balance, nerve function, and acid-base regulation. It is not used in its raw or metallic state; instead, chloride is utilised as a compound, commonly sodium chloride, to ensure safety and optimal absorption.

Chloride is included as an essential electrolyte to support fluid balance and normal cellular function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.

Kalium, E340, K, Atomic Number 19

Potassium is an essential mineral element sourced from the earth and is vital for maintaining fluid balance, nerve function, and muscle health in pets. In pet food, potassium is not used in its natural metallic state; instead, it is utilised as safe, bioavailable compounds such as potassium chloride or potassium sulphate to optimise absorption and support overall wellbeing.

Potassium is included as an essential mineral to support electrolyte balance and proper muscle and nerve function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Ferrum, Fe, E1, Elemental Iron

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Selen, E578, Atomic Number 34, Se

Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.

Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Elemental I, E127, Iodum, CAS 7553-56-2

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Aluminium Silicate, E559, Kaolin, China Clay

Aluminosilicate is a mineral-based compound derived from naturally occurring clay minerals composed of aluminium, silicon, and oxygen. In pet food, its primary function is as an anti-caking agent, helping to prevent clumping and maintain product consistency. Aluminosilicate is not used in its raw mineral state; instead, it is processed and refined to ensure safety and optimal functionality in pet food formulations.

Aluminosilicate is included as an anti-caking agent to prevent clumping and improve the flowability of dry pet food products during manufacturing and storage. Its use helps maintain product consistency and extends shelf life by reducing moisture-related spoilage.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

B Vitamin Complex, B-Complex Vitamins, B Group Vitamins, B-Group Complex

Vitamin B refers to a group of water-soluble vitamins derived primarily from plant and animal sources. These vitamins play essential roles in energy metabolism, nervous system function, and overall cellular health. In pet food, Vitamin B is not used in its raw or natural state but is incorporated as specific, bioavailable compounds (such as thiamine mononitrate or riboflavin) to optimise safety and absorption.

Vitamin B is included to support essential metabolic functions and overall health in pets, fulfilling nutritional requirements as mandated by regulatory standards. Its addition also allows manufacturers to market the product as nutritionally complete and balanced.

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Cholecalciferol, Ergocalciferol, Calciferol, E671

Vitamin D is a fat-soluble vitamin of animal origin, commonly sourced from fish liver oils or synthesised for inclusion in pet foods. Its primary role is to regulate calcium and phosphorus balance, supporting healthy bones and teeth. Vitamin D is not used in its natural form but is instead utilised as a specific compound, such as cholecalciferol, to ensure safety and optimal absorption.

Vitamin D is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition helps manufacturers achieve complete and balanced labelling claims in accordance with regulatory standards.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Trimethylethanolamine, E1001, Choline Base, 2-Hydroxy-N,N,N-Trimethylethanaminium

Choline is an essential nutrient of synthetic or natural origin, commonly derived from plant or animal sources. It plays a critical role in supporting brain development, liver function, and fat metabolism in pets. Choline is not used in its raw or elemental state; instead, it is typically utilised as choline chloride or choline bitartrate to ensure safety, stability, and optimal absorption in pet food formulations.

Choline is included as an essential nutrient to support normal liver function, brain development, and metabolic processes in pets. Its addition ensures nutritional adequacy and helps manufacturers meet regulatory labelling requirements for complete and balanced pet foods.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Lactobacillus Sporogenes, Probiotic Bacillus, GanedenBC30, BC30

Bacillus coagulans is a beneficial probiotic bacterium of microbial origin, commonly included in pet foods to support digestive health and promote a balanced gut microbiome. Its primary function is to aid in nutrient absorption and maintain gastrointestinal wellbeing. Bacillus coagulans is not used in its natural environmental form; instead, it is incorporated as a stabilised, spore-forming culture to ensure safety and efficacy.

Bacillus coagulans is included as a probiotic to support digestive health and optimise gut flora balance in pets. Its addition also serves as a marketing differentiator, appealing to consumers seeking functional and health-promoting ingredients.