Pro Plan

Purina Pro Plan is a premium pet nutrition brand that focuses on advanced, science led formulas to support various canine health needs. The extensive range includes specialised dry and wet foods alongside veterinary supplements like Fortiflora and targeted diets for sensitive systems or high performance.

Key recipes feature meat as the primary ingredient and are often fortified with live probiotics to support digestive and immune health. Specific lines such as Bright Mind utilise botanical oils to promote mental sharpness in senior dogs, while puppy formulas include colostrum for early immunity.

The brand is owned by Nestle Purina PetCare which manufactures many of its products in regional New South Wales to ensure local quality control.