Wallaby Steak Freeze Dried Treats

Wallaby is a novel animal protein sourced from wild or farmed marsupials native to Australia. It is primarily included in pet food for its high-quality protein content and essential amino acids, supporting muscle maintenance and overall health. Wallaby is used in its natural, whole meat form, providing a highly digestible and palatable option for pets, particularly those with sensitivities to common proteins.

Wallaby is included as a novel protein source to differentiate the product in the market and appeal to consumers seeking alternative or hypoallergenic options for their pets. Its use can also support premium positioning and justify higher price points.