High Prairie Puppy® Bison and Roasted Vension Dry Dog Food

American Buffalo, Bison Bison, Buffalo (North America), Bison Meat

Bison is a red meat ingredient sourced from the animal species Bison bison, native to North America. It is primarily included in pet food for its high-quality protein and essential amino acids, supporting muscle maintenance and overall health. Bison is used in its natural, whole food form, providing a rich source of vitamins, minerals, and healthy fats for optimal nutrition.

Bison is included as a novel, high-quality protein source to differentiate the product and appeal to consumers seeking alternative or premium animal proteins. Its use supports marketing claims around unique or limited-ingredient diets while providing essential amino acids for pets.

Rendered Lamb, Dehydrated Lamb, Ovis Aries Meal, Processed Lamb Protein

Lamb meal is a concentrated protein ingredient derived from lamb, an animal source, by rendering and drying lamb meat and tissue. It provides a highly digestible source of essential amino acids, supporting muscle maintenance and overall health in pets. Unlike whole lamb, lamb meal is utilised in a processed, dehydrated form to optimise nutrient density and shelf stability in premium pet foods.

Lamb meal is included as a concentrated protein source that provides essential amino acids while allowing for consistent nutrient levels in formulation. Its use also enables manufacturers to market the product as containing a novel or premium animal protein, appealing to consumers seeking alternative or hypoallergenic options.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Dried Egg, Liquid Egg, Frozen Egg, Ovum Gallus Gallus

Egg product is a nutrient-rich ingredient derived from whole eggs, typically sourced from hens. It serves as a high-quality animal protein, providing essential amino acids, vitamins, and minerals to support overall pet health. In pet food, egg product is used in a processed, pasteurised form rather than raw, ensuring safety, digestibility, and consistent nutritional value for pets.

Egg product is included as a high-quality, highly digestible protein source to support essential amino acid requirements in pet food. It also enhances palatability and can improve the nutritional profile for marketing purposes.

Pisum Sativum Protein, Pea Isolate, Pea Protein Isolate, Pisum Sativum Isolate

Pea protein is a plant-derived ingredient extracted from yellow peas (Pisum sativum). It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole peas, pea protein is utilised in its isolated form to maximise protein content and digestibility. This functional ingredient is valued for its hypoallergenic properties and amino acid profile.

Pea protein is included as a cost-effective, plant-based protein source to boost overall protein content and support product labelling claims. It also serves as a functional ingredient to improve kibble texture and binding.

Pisum Sativum, Garden Pea, Green Pea, Field Pea

Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.

Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato

Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.

Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.

Poultry Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Chicken Oil

Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.

Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Tomato Pulp, Tomato Residue, Tomato Presscake, Solanum Lycopersicum Pomace

Tomato pomace is a by-product derived from the processing of tomatoes (plant origin), consisting of skins, pulp, and seeds. It is primarily included in pet food as a source of dietary fibre to support digestive health. Tomato pomace is used in its natural, dried form, providing both soluble and insoluble fibres, as well as beneficial phytonutrients, to optimise gastrointestinal function in pets.

Tomato pomace is included as a cost-effective source of dietary fibre and antioxidants, contributing to stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.

Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.

Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.

Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.

Bovine Meat, Bos Taurus, Ox Meat, Cow Meat

Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.

Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Solanum Tuberosum Fibre, Potato Dietary Fibre, Potato Cellulose, E459

Potato fibre is a plant-derived ingredient sourced from the cell walls of potatoes after starch extraction. It is primarily included in pet food to provide dietary fibre, supporting digestive health and stool quality. Potato fibre is used in its natural form, retaining its fibrous structure to aid gastrointestinal function. Its inclusion helps optimise gut motility and can contribute to a feeling of satiety in pets.

Potato fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and processing.

Fish Meal, Marine Fish Meal, Pelagic Fish Meal, Fishmeal (Marine Origin)

Ocean fish meal is a concentrated protein ingredient derived from whole ocean-caught fish or fish trimmings, making it an animal-based product. It is primarily included in pet food for its high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health. Ocean fish meal is not used in its natural whole form but is processed and dried to optimise digestibility and nutrient availability.

Ocean fish meal is included as a concentrated protein and omega-3 fatty acid source, supporting nutritional requirements and product labelling claims. It also serves as a palatability enhancer, making the food more appealing to pets.

Fish Oil (Salmo Spp.), Salmo Spp. Oil, Salmonidae Oil, Omega-3 Marine Oil (Salmo Spp.)

Salmon oil is a nutrient-rich oil derived from the tissues of salmon, an animal source. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Salmon oil is utilised in its extracted liquid form, rather than as whole fish, to optimise absorption and deliver concentrated nutritional benefits.

Salmon oil is included as a source of omega-3 fatty acids to support skin and coat health, which can enhance the nutritional profile of the product. Its presence also serves as a marketing feature, appealing to consumers seeking premium or functional ingredients.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Cichorium Intybus Root, Cichorium Intybus Root (Dried), Chicory Root (Dried), Cichorium Intybus

Dried chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Dried chicory root is used in its natural, whole form, providing a functional and nutritional benefit to pet diets.

Dried chicory root is included as a source of prebiotic fibre to support digestive health and optimise gut microbiota. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Yucca Extract, Yucca schidigera, Yucca Spp., Cassava Extract

Yucca Schidigera Extract is a plant-derived ingredient sourced from the Yucca schidigera plant native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste gases. Rather than using the whole plant, a concentrated extract is utilised to optimise its functional benefits and ensure consistent efficacy.

Yucca Schidigera Extract is included to reduce stool odour by binding ammonia and other waste gases, thereby improving the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Solanum Lycopersicum, Lycopersicon Esculentum, E620, Love Apple

Tomato is a fruit derived from the Solanum lycopersicum plant, commonly included in pet food for its natural antioxidant content, particularly lycopene and vitamin C. Its primary benefit is supporting immune health and providing dietary fibre. In pet food, tomato is used in its natural form, ensuring the retention of its nutritional properties and bioactive compounds for optimal health benefits.

Tomato is included as a source of vitamins, antioxidants, and fibre, supporting the nutritional profile of the product for marketing appeal. It also serves as a label-friendly ingredient that resonates with health-conscious consumers.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Rubus Idaeus, European Red Raspberry, Red Raspberry, Rubus Idaeus Fruit

Raspberry is a small, red fruit derived from the plant Rubus idaeus, belonging to the plant kingdom. It is primarily included in pet food for its natural antioxidant content, particularly vitamin C and polyphenols, which support immune health. Raspberry is used in its whole, natural form, providing dietary fibre and phytonutrients to optimise overall wellbeing in pets.

Raspberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural nutrition. Its presence supports marketing claims of added fruits, though it is typically used in small quantities with minimal functional impact on the pet food itself.