Wetlands Canine® Wild Fowl Dry Dog Food

Anas Spp., Waterfowl, Wildfowl, Canard

Duck is a high-quality animal protein sourced from domesticated or wild waterfowl. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health in pets. Duck is primarily included for its rich protein content and palatability. In pet food, duck is used in its natural, whole form, ensuring optimal nutrient availability and digestibility for companion animals.

Duck is included as a novel animal protein source to provide essential amino acids and support marketing claims for hypoallergenic or limited-ingredient diets. Its use can also differentiate products in the premium segment and appeal to consumers seeking alternative proteins for their pets.

Rendered Duck Protein, Rendered Duck Meat, Rendered Anas Spp. Protein, Rendered Anas Spp. Meat

Duck meal is a concentrated protein ingredient derived from rendered duck, an animal source. It is produced by removing most of the moisture and fat from duck meat, resulting in a nutrient-dense powder. Duck meal is primarily included in pet foods to provide high-quality protein and essential amino acids. Unlike whole duck, it is utilised in a processed, dehydrated form to optimise nutrient density and digestibility.

Duck meal is included as a concentrated protein source to support muscle maintenance and overall nutrition, offering a cost-effective alternative to whole duck meat. Its use also allows for consistent nutrient levels and improved product labelling appeal.

Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus

Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.

Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.

Ipomoea Batatas, Kumara, Batata, Camote

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Pisum Sativum, Garden Pea, Green Pea, Field Pea

Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.

Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato

Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.

Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.

Poultry Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Chicken Oil

Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.

Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Dried Egg, Liquid Egg, Frozen Egg, Ovum Gallus Gallus

Egg product is a nutrient-rich ingredient derived from whole eggs, typically sourced from hens. It serves as a high-quality animal protein, providing essential amino acids, vitamins, and minerals to support overall pet health. In pet food, egg product is used in a processed, pasteurised form rather than raw, ensuring safety, digestibility, and consistent nutritional value for pets.

Egg product is included as a high-quality, highly digestible protein source to support essential amino acid requirements in pet food. It also enhances palatability and can improve the nutritional profile for marketing purposes.

Fish Meal, Marine Fish Meal, Pelagic Fish Meal, Fishmeal (Marine Origin)

Ocean fish meal is a concentrated protein ingredient derived from whole ocean-caught fish or fish trimmings, making it an animal-based product. It is primarily included in pet food for its high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health. Ocean fish meal is not used in its natural whole form but is processed and dried to optimise digestibility and nutrient availability.

Ocean fish meal is included as a concentrated protein and omega-3 fatty acid source, supporting nutritional requirements and product labelling claims. It also serves as a palatability enhancer, making the food more appealing to pets.

Solanum Tuberosum Protein, Solanum Tuberosum Extract, Potato Protein Isolate, Solanum Tuberosum Protein Concentrate

Potato protein is a plant-derived ingredient extracted from potatoes, primarily sourced for its high protein content. It serves as a concentrated protein source to support muscle maintenance and overall health in pets. Potato protein is not used in its whole food form; instead, it is isolated and processed to optimise digestibility and nutritional value in pet food formulations.

Potato protein is included as a concentrated, plant-based protein source to help meet required protein levels in formulations, particularly in grain-free products. It is also a cost-effective alternative to animal proteins and supports label claims for novel or limited-ingredient diets.

Coturnix Coturnix, Roasted Coturnix, Roasted Quail Meat, Roasted Coturnix Coturnix

Roasted quail is a whole food ingredient derived from the small game bird, quail, and is included in pet food for its high-quality animal protein and essential amino acids. It provides a rich source of vitamins and minerals, supporting muscle development and overall health. Roasted quail is used in its natural, cooked form, ensuring palatability and digestibility for pets.

Roasted quail is included as a premium, novel protein source to differentiate the product and appeal to consumers seeking unique or hypoallergenic options for their pets. Its inclusion also serves a marketing function by enhancing the product’s label appeal and perceived quality.

Peking Duck, Anas Platyrhynchos, Canard Laqué, Beijing Duck

Roasted duck is a premium animal-derived ingredient sourced from domesticated ducks, typically used in its cooked, whole-food form. It provides high-quality protein and essential amino acids, supporting muscle maintenance and overall health in pets. Utilised in its natural, roasted state, roasted duck also contributes valuable fats and micronutrients, enhancing palatability and nutritional diversity in pet food formulations.

Roasted duck is included as a premium animal protein source to enhance palatability and support marketing claims of high-quality, novel ingredients. Its presence can also appeal to pet owners seeking alternative proteins for pets with common meat sensitivities.

Turkey (Smoked), Smoked Meleagris Gallopavo, Smoked Turkey Meat, Smoked Poultry (Meleagris Gallopavo)

Smoked turkey is a poultry-derived ingredient made from turkey meat that has been cured and smoked for flavour and preservation. As an animal protein source, it provides essential amino acids to support muscle maintenance and overall health in pets. Smoked turkey is used in its natural, whole food form, offering both high-quality protein and palatability to premium pet foods.

Smoked turkey is included as a premium protein source to enhance palatability and differentiate the product through appealing flavour and aroma. Its presence also serves a marketing function, signalling quality and variety to consumers seeking novel or gourmet pet food options.

Tomato Pulp, Tomato Residue, Tomato Presscake, Solanum Lycopersicum Pomace

Tomato pomace is a by-product derived from the processing of tomatoes (plant origin), consisting of skins, pulp, and seeds. It is primarily included in pet food as a source of dietary fibre to support digestive health. Tomato pomace is used in its natural, dried form, providing both soluble and insoluble fibres, as well as beneficial phytonutrients, to optimise gastrointestinal function in pets.

Tomato pomace is included as a cost-effective source of dietary fibre and antioxidants, contributing to stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Cichorium Intybus Root, Cichorium Intybus Root (Dried), Chicory Root (Dried), Cichorium Intybus

Dried chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Dried chicory root is used in its natural, whole form, providing a functional and nutritional benefit to pet diets.

Dried chicory root is included as a source of prebiotic fibre to support digestive health and optimise gut microbiota. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Solanum Lycopersicum, Lycopersicon Esculentum, E620, Love Apple

Tomato is a fruit derived from the Solanum lycopersicum plant, commonly included in pet food for its natural antioxidant content, particularly lycopene and vitamin C. Its primary benefit is supporting immune health and providing dietary fibre. In pet food, tomato is used in its natural form, ensuring the retention of its nutritional properties and bioactive compounds for optimal health benefits.

Tomato is included as a source of vitamins, antioxidants, and fibre, supporting the nutritional profile of the product for marketing appeal. It also serves as a label-friendly ingredient that resonates with health-conscious consumers.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Rubus Idaeus, European Red Raspberry, Red Raspberry, Rubus Idaeus Fruit

Raspberry is a small, red fruit derived from the plant Rubus idaeus, belonging to the plant kingdom. It is primarily included in pet food for its natural antioxidant content, particularly vitamin C and polyphenols, which support immune health. Raspberry is used in its whole, natural form, providing dietary fibre and phytonutrients to optimise overall wellbeing in pets.

Raspberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural nutrition. Its presence supports marketing claims of added fruits, though it is typically used in small quantities with minimal functional impact on the pet food itself.

Yucca Extract, Yucca schidigera, Yucca Spp., Cassava Extract

Yucca Schidigera Extract is a plant-derived ingredient sourced from the Yucca schidigera plant native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste gases. Rather than using the whole plant, a concentrated extract is utilised to optimise its functional benefits and ensure consistent efficacy.

Yucca Schidigera Extract is included to reduce stool odour by binding ammonia and other waste gases, thereby improving the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.