Coconut and Banana Gourmet Baked Dog Treats

Ground Brown Rice, Oryza Sativa Flour, Wholegrain Brown Rice Flour, Milled Brown Rice

Brown rice flour is a finely milled product derived from whole brown rice, a cereal grain of plant origin. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. In pet food, brown rice flour is used in its natural, ground form, making it easily digestible and suitable for formulating balanced, premium diets.

Brown rice flour is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together. It also serves as a label-friendly ingredient that appeals to consumers seeking whole grain options.

Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter

Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.

Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.

Rice Syrup, Brown Rice Syrup, Malted Rice Syrup, Oryza Sativa Syrup

Rice malt syrup is a sweetener derived from fermented cooked rice, making it a plant-based ingredient. It is primarily used to provide a source of carbohydrates and energy in pet food formulations. Rice malt syrup is utilised in its processed syrup form, not as whole rice, to ensure digestibility and palatability for pets while offering a natural alternative to refined sugars.

Rice malt syrup is included as a cost-effective carbohydrate source and natural sweetener to enhance palatability and energy content. Its use also allows for label-friendly marketing as a recognisable, minimally processed ingredient.

Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg

Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.

Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.

Cassava Flour, Manioc Flour, Yuca Flour, Manihot Esculenta Flour

Tapioca flour is a fine, starchy powder derived from the root of the cassava plant, a tropical tuber native to South America. Primarily used as a carbohydrate source, it provides easily digestible energy in pet food formulations. Tapioca flour is incorporated in its natural, processed form, not as a whole food, to ensure optimal digestibility and functional texture in premium pet diets.

Tapioca flour is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, improving texture and processing efficiency. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive or limited-ingredient formulations.

Desiccated Coconut, Cocos Nucifera, Coconut Flakes, Coconut Shreds

Shredded coconut is derived from the white flesh of mature coconuts, a plant-based ingredient. It is included in pet food primarily as a source of dietary fibre and healthy fats, supporting digestive health and energy. Shredded coconut is used in its natural form, retaining its nutritional profile and texture, and is not chemically altered or processed into extracts or compounds.

Shredded coconut is included as a label-friendly ingredient to appeal to consumers seeking natural or exotic components in pet food. It may also serve as a source of dietary fibre and healthy fats, contributing to product texture and perceived nutritional value.

Chenopodium Quinoa, Keen-Wah, Goosefoot, Chenopodiaceae Quinoa

Quinoa is a plant-derived seed originating from the Andean region, valued for its high protein content and balanced amino acid profile. In pet food, quinoa serves as a nutrient-dense carbohydrate source, providing dietary fibre, vitamins, and minerals. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Quinoa is included as a premium, label-friendly ingredient to appeal to health-conscious consumers seeking alternative grains. It also serves as a digestible carbohydrate source, contributing protein and fibre to the formulation.

Banana Flour, Musa Spp. Flour, Unripe Banana Flour, Raw Banana Flour

Green banana flour is a plant-derived ingredient made from unripe bananas that are peeled, dried, and finely milled. It is primarily included for its high resistant starch content, which supports digestive health and acts as a prebiotic fibre. Green banana flour is used in its natural, whole-food form, ensuring the retention of its nutritional properties and functional benefits in pet food formulations.

Green banana flour is included as a cost-effective, label-friendly source of dietary fibre and resistant starch, supporting digestive health claims. It also serves as a functional carbohydrate to improve texture and binding in pet food formulations.

Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour

Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.

Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.

Natural Banana Flavouring, Musa Spp. Extract, Banana Natural Flavouring, Banana Flavour (Natural)

Natural Banana Flavour is a plant-derived ingredient sourced from real bananas or banana extracts. It is primarily added to pet food to enhance palatability, encouraging consistent consumption. This ingredient is used in its natural form, providing a familiar aroma and taste without synthetic additives. Its inclusion supports flavour variety, making meals more appealing while maintaining a natural, recognisable profile for pets.

Natural banana flavour is included to enhance palatability, making the product more appealing to pets. It also serves as a label-friendly ingredient that can attract consumers seeking natural-sounding additives.