
The Nosh Project
August 20, 2025
Overview
The Nosh Project is an Australian pet nutrition brand that focuses on providing human grade, fresh food alternatives to traditional kibble. The brand offers a variety of slow-cooked daily diets, advanced care meals for specific health needs, and a range of air-dried and freeze-dried treats. Each recipe is developed by food scientists and veterinarians to ensure a complete and balanced profile, using locally sourced Australian proteins and vegetables.
The brand is owned and operated by Greencross Pet Wellness Company, the parent company of Petbarn, following its internal development to meet the demand for fresh, retail-accessible pet food. In the Australian market, the products are primarily available through Petbarn and City Farmers stores, as well as via a direct subscription service.
Their production process involves slow cooking meals at low temperatures in their packaging to maintain nutritional integrity without the use of artificial preservatives or fillers.
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