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Insect Based Bites Dog Treats

Insect Based Bites Dog Treats

WAG (Watch & Grow)

Overview

WAG Insect Based Bites are bite-sized training treats made from vertically farmed Black Soldier Fly larvae, fed on fruit and vegetables rescued from food waste. The insect protein provides a complete amino acid profile and is considered hypoallergenic relative to common land-based meat proteins.

A lower environmental footprint alternative to conventional meat treats. Suited to dogs of all sizes, including those with sensitivities to mainstream proteins such as chicken or beef. As a novel protein source, individual reactions cannot be fully predicted in all dogs.


Ingredients

Black Soldier Fly Larvae, Potato Starch, Rice Flour, Glycerine, Water, Black Soldier Fly Larvae Oil, Citrus Fibre, Cabbage Extract, Natamycin.

Black Soldier Fly Larvae
Black Soldier Fly Larvae

Hermetia Illucens Larvae, Hermetia Illucens Pupae, BSF Larvae, BSFL

Summary

Black Soldier Fly Larvae are the immature stage of the Hermetia illucens insect, originating from an animal source. They are primarily included in pet food as a novel, sustainable protein and fat source, rich in essential amino acids and beneficial fatty acids. Black Soldier Fly Larvae are used in their natural, whole form, providing a highly digestible and environmentally friendly ingredient for pets.

Manufacturer Benefits

Black soldier fly larvae are included as a novel, sustainable protein and fat source, offering a cost-effective alternative to traditional animal proteins. Their use also appeals to environmentally conscious consumers, supporting marketing claims of eco-friendly and innovative pet food formulations.

Potato Starch
Potato Starch

Solanum Tuberosum Starch, E1401, Native Potato Starch, Potato Flour

Summary

Potato starch is a carbohydrate extracted from the tubers of the potato plant (Solanum tuberosum), a plant-based ingredient. It is primarily included in pet food as a source of easily digestible energy and to improve texture and binding. Potato starch is utilised in its processed, purified form rather than as whole potatoes, ensuring consistency and digestibility in the final product.

Manufacturer Benefits

Potato starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to optimise product texture and binding. It also contributes to a label-friendly formulation that appeals to consumers seeking grain-free options.

Rice Flour
Rice Flour

Ground Rice, Oryza Sativa Flour, Rice Powder, Oryza Sativa

Summary

Rice flour is a finely milled powder derived from whole or broken rice grains, making it a plant-based ingredient. It is primarily used as a carbohydrate source, providing easily digestible energy and aiding in kibble structure. Rice flour is incorporated in its natural, ground form, not as a raw grain, to optimise digestibility and palatability in pet food formulations.

Manufacturer Benefits

Rice flour is included as a cost-effective, easily digestible carbohydrate source that provides energy and helps create a desirable texture in pet food. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive pets and appealing in marketing as a gentle ingredient.

Glycerine
Glycerine

Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol

Summary

Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.

Manufacturer Benefits

Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.

Water
Water

Aqua, Purified Water, Distilled Water, Deionised Water

Summary

Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.

Manufacturer Benefits

Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.

Black Soldier Fly Larvae Oil
Black Soldier Fly Larvae Oil

Hermetia Illucens Oil, Black Soldier Fly Oil, BSF Oil, Hermetia Oil

Summary

Black Soldier Fly Larvae Oil is an animal-derived oil extracted from the larvae of the black soldier fly (Hermetia illucens). It serves as a novel, sustainable source of essential fatty acids, supporting skin and coat health in pets. This ingredient is utilised in a refined oil form, not as whole larvae, to optimise digestibility and nutrient absorption.

Manufacturer Benefits

Black Soldier Fly Larvae Oil is included as a novel, sustainable fat source that provides essential fatty acids while supporting environmentally friendly marketing claims. Its use can also help differentiate products in a competitive market by appealing to consumers seeking alternative protein and oil sources.

Citrus Fibre
Citrus Fibre

Citrus Fiber, E460ii, Citrus Cellulose, Citrus Pulp Fibre

Summary

Citrus fibre is a plant-derived ingredient sourced from the peels of citrus fruits such as oranges and lemons. It is primarily included in pet food to enhance dietary fibre content, supporting digestive health and stool quality. Citrus fibre is used in its natural form, retaining its functional properties without chemical alteration, making it a safe and effective source of soluble and insoluble fibre for pets.

Manufacturer Benefits

Citrus fibre is included as a cost-effective, label-friendly source of dietary fibre that can improve stool quality and moisture retention in pet food. It also functions as a natural stabiliser and texturiser, supporting product consistency without synthetic additives.

Cabbage Extract
Cabbage Extract

Brassica Oleracea Extract, Brassica Oleracea Leaf Extract, Brassica Oleracea (Cabbage) Extract, Brassica Oleracea (Capitata) Extract

Summary

Cabbage extract is a plant-derived ingredient obtained from the leaves of the cabbage (Brassica oleracea). It is primarily included in pet food for its antioxidant properties and as a source of phytonutrients that support overall health. Unlike whole cabbage, cabbage extract is used in a concentrated form to optimise nutrient delivery and ensure consistent quality in formulations.

Manufacturer Benefits

Cabbage extract is included as a label-friendly ingredient to appeal to health-conscious consumers by suggesting the presence of natural vegetables. It may also provide minor nutritional benefits and contribute to the product’s overall marketing appeal without significantly impacting formulation costs.

Natamycin
Natamycin

Pimaricin, E235, Streptomyces Natalensis

Summary

Natamycin is a naturally occurring antifungal compound derived from the bacterium *Streptomyces natalensis*. It is primarily utilised in pet food as a preservative to inhibit the growth of moulds and yeasts, thereby extending shelf life and maintaining product safety. Natamycin is not used in its raw microbial form; instead, it is purified and applied as a food-grade additive for optimal efficacy and safety.

Manufacturer Benefits

Natamycin is included as a preservative to inhibit the growth of moulds and yeasts, thereby extending the product’s shelf life and maintaining quality during storage. Its use helps manufacturers ensure product stability without significantly altering flavour or appearance.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.

Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

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  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

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    /100

ABOUT


Parent Company
APTCO
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Manufactured
Australia
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Category
Treats
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Life Stage
Adult, Senior
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Breed Size
All Breeds
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Feeding Type
Treat
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Processing Level
High
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PRODUCT TAGS


Single Protein
Novel Protein
Poultry Free
Gluten Free
Dairy Free
Soy Free

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Price Comparison

100g

About the Brand

WAG (Watch & Grow)

WAG provides natural and sustainably sourced air dried treats for dogs including long lasting chews and single ingredient snacks. Explore their full range of ethically sourced kangaroo jerky and deer antlers to give your dog a healthy and boredom busting treat.


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