Beef with Pumpkin Steam Dried Dog Food

Overview
Ziwi Peak Steam Dried Beef with Pumpkin Recipe for Dogs is a premium dry diet featuring grass fed beef and pumpkin for digestive support.
This formula uses a gentle steam drying process to create a nutrient dense food suitable for dogs of all life stages. The recipe incorporates whole prey inclusions to provide vitamins and minerals through natural animal sources. It is formulated to be free from grains and potatoes which supports pets with specific dietary requirements or sensitive stomachs. This food features a unique texture and can be served as a complete meal or a healthy topper for other diets.
Ziwi Peak Steam Dried Beef with Pumpkin Recipe for Dogs is available in several pack sizes and holds a premium position in the Australian market.
Nutritional Analysis
Ingredients
Beef, Beef Lung, Beef Tripe, Beef Liver, Beef Heart, Beef Plasma, Beef Spleen, Beef Bone, Lecithin, Beef Fat, Dried Green Peas, Dried Green Lentils, Pumpkin, Beef Cartilage, Dried Pumpkin, Dried Apple Pomace, Natural Flavour, Dried Quinoa, Fish Oil, Rutabaga, Carrot, Beets, Minerals (Dipotassium Phosphate, Magnesium Sulphate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Selenium Yeast, Manganese Amino Acid Complex), Dried Chicory Root, Dried Kelp, Choline Chloride, Salt, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Rosemary Extract.

Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.

Bovine Lung, Bos Taurus Lung, Ox Lung, Bovine Pulmonary Tissue
Beef lung is an animal-derived ingredient sourced from the respiratory organ of cattle. It is primarily included in pet food for its high protein content and as a source of essential vitamins and minerals, supporting muscle maintenance and overall health. Beef lung is used in its natural, whole-food form, ensuring pets receive the nutritional benefits inherent to this organ meat.
Beef lung is included as a cost-effective animal protein source that enhances the protein content of the product. It also serves as a palatability enhancer, making the food more appealing to pets.

Cattle Stomach, Bovine Stomach, Bovine Tripe, Bos Taurus Stomach
Beef tripe is the edible stomach lining of cattle, classified as an animal-derived ingredient. It is valued in pet food for its high protein content and rich supply of essential nutrients, including vitamins and minerals that support overall health. Beef tripe is incorporated in its natural, whole-food form, providing both palatability and nutritional benefits to companion animals.
Beef tripe is included as a highly palatable animal protein source to enhance flavour and encourage consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking natural, meat-based components in pet food.

Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver
Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.
Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.

Bovine Heart, Bos Taurus Heart, Heart (Bovine), Bos Taurus
Beef heart is a nutrient-dense organ meat derived from cattle and classified as an animal-based ingredient. It is primarily included in pet food for its high-quality protein, essential amino acids, and rich supply of vitamins and minerals such as iron and B vitamins. Beef heart is used in its natural, whole food form, providing both nutritional value and palatability for pets.
Beef heart is included as a nutrient-dense organ meat to provide a natural source of protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking whole-prey or biologically appropriate diets for their pets.

Bovine Plasma, Bos Taurus Plasma, Bovine Blood Plasma, Bos Taurus Blood Plasma
Beef plasma is a nutrient-rich animal-derived ingredient obtained from the liquid portion of beef blood after cell removal. It is primarily included in pet food for its high-quality protein content and functional proteins that support muscle maintenance and immune health. Beef plasma is not used in its raw state; it is processed and dried to ensure safety, digestibility, and optimal nutrient availability.
Beef plasma is included as a functional protein source that enhances the nutritional profile and improves the texture and binding properties of pet food. It also contributes to palatability and can help optimise product consistency during processing.

Bovine Spleen, Bos Taurus Spleen, Spleen (Bovine), Spleen (Bos Taurus)
Beef spleen is an animal-derived organ meat sourced from cattle. It is included in pet food primarily for its rich content of protein, iron, and essential vitamins such as B12, supporting healthy blood and energy metabolism. Beef spleen is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for optimal pet health.
Beef spleen is included as a nutrient-dense organ meat to enhance the protein and micronutrient profile of the product. Its use also supports marketing claims of whole-prey or biologically appropriate diets, appealing to consumers seeking natural, species-appropriate ingredients.

Bovine Bone, Bos Taurus Bone, Cattle Bone, Bovine Os
Beef bone is an animal-derived ingredient sourced from cattle, commonly included in pet foods for its rich supply of minerals such as calcium and phosphorus, which support skeletal health. It is primarily valued for promoting strong bones and teeth. In pet food, beef bone is typically used in its natural, ground form to ensure digestibility and safe nutrient absorption.
Beef bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional labelling claims for bone-derived nutrients. It may also be used to enhance product texture and provide a label-friendly, recognisable ingredient for consumers.

Phosphatidylcholine, E322, Soybean Phospholipid, Egg Phospholipid
Lecithin is a naturally occurring compound derived from plant or animal sources, commonly soybeans or egg yolks. It serves as an emulsifier, helping to blend fats and water in pet food, thereby improving texture and nutrient absorption. Lecithin is not used in its raw form; instead, it is processed and purified to ensure safety, stability, and optimal functionality in pet nutrition.
Lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients blend smoothly. It may also be used to enhance product stability and shelf life.

Rendered Beef Fat, Tallow, Bovine Fat, Bos Taurus Fat
Beef fat is an animal-derived ingredient obtained from the adipose tissue of cattle. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. In pet food, beef fat is typically rendered and purified rather than used in its raw form, ensuring safety, palatability, and optimal nutrient absorption for companion animals.
Beef fat is included as a cost-effective source of animal-derived energy and to enhance palatability, making the product more appealing to pets. It also contributes to the overall fat content required for nutritional balance in pet food formulations.

Garden Peas, Pisum Sativum, English Peas, Common Peas
Green peas are a plant-derived ingredient sourced from the seeds of Pisum sativum. They are primarily included in pet food for their high-quality plant protein, dietary fibre, and essential micronutrients, supporting digestive health and energy. Green peas are used in their natural, whole form, ensuring pets benefit from their complete nutritional profile without synthetic alteration.
Green peas are included as a cost-effective carbohydrate and protein source that also adds bulk to the product. They are often used to support "grain-free" marketing claims and enhance label appeal for consumers.

Lens Culinaris, Brown Lentils, Whole Lentils, Lentille Verte
Green lentils are edible seeds derived from the legume plant Lens culinaris, making them a plant-based ingredient. They are primarily included in pet food for their high protein content, dietary fibre, and complex carbohydrates, supporting digestive health and sustained energy. Green lentils are used in their natural, whole form, ensuring pets benefit from their full nutritional profile without chemical alteration.
Green lentils are included as a cost-effective plant-based protein and carbohydrate source, helping to meet nutritional requirements while supporting product affordability. They also contribute fibre and are considered a label-friendly ingredient appealing to health-conscious consumers.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo
Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.
Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Bovine Cartilage, Bos Taurus Cartilage, Cartilago Bovinum, Cartilage of Bos Taurus
Beef cartilage is a connective tissue derived from cattle, classified as an animal-based ingredient. It is primarily included in pet food for its natural source of glucosamine and chondroitin, which support joint health and mobility. Beef cartilage is used in its natural form, providing both structural protein and functional nutrients to optimise musculoskeletal wellbeing in pets.
Beef cartilage is included as a natural source of glucosamine and chondroitin, which can be marketed for joint health benefits. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, whole-animal components in pet food.

Cucurbita Pepo, Pumpkin Powder, Dehydrated Pumpkin, Pumpkin Flake
Dried pumpkin is a plant-derived ingredient made by dehydrating whole pumpkin to preserve its nutrients. It is primarily included in pet food for its dietary fibre content, which supports healthy digestion and stool quality. Dried pumpkin is used in its natural form, ensuring pets benefit from its vitamins, minerals, and antioxidants as found in the original vegetable.
Dried pumpkin is included as a cost-effective source of dietary fibre and carbohydrates, supporting digestive health and stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components in pet food.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex
Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.
Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Chenopodium Quinoa, Keen-Wah, Goosefoot, Chenopodiaceae Quinoa
Quinoa is a plant-derived seed originating from the Andean region, valued for its high protein content and balanced amino acid profile. In pet food, quinoa serves as a nutrient-dense carbohydrate source, providing dietary fibre, vitamins, and minerals. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and digestibility for pets.
Quinoa is included as a premium, label-friendly ingredient to appeal to health-conscious consumers seeking alternative grains. It also serves as a digestible carbohydrate source, contributing protein and fibre to the formulation.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium
Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.
Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Swede, Brassica Napus, Swedish Turnip, Neeps
Rutabaga is a root vegetable of plant origin, closely related to turnips and cabbages. It is included in pet food primarily for its dietary fibre content and as a source of vitamins and minerals, supporting digestive health and overall nutrition. Rutabaga is used in its natural, whole form, ensuring pets benefit from its inherent nutrients and fibre without synthetic alteration.
Rutabaga is included as a cost-effective carbohydrate and fibre source, contributing to product bulk and texture. Its presence also enhances label appeal by highlighting the inclusion of vegetables perceived as nutritious by consumers.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Beta Vulgaris, Table Beet, Garden Beet, Red Beet
Beetroot is a root vegetable derived from the plant Beta vulgaris, commonly cultivated for its deep red, nutrient-rich taproot. It is included in pet food primarily for its dietary fibre content and natural antioxidants, supporting digestive health and immune function. Beetroot is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients and micronutrients.
Beetroot is included as a natural colourant to enhance the visual appeal of the product for pet owners and as a label-friendly ingredient that supports marketing claims of natural or wholesome content. It may also provide a cost-effective source of fibre and micronutrients.

Dipotassium Hydrogen Phosphate, Potassium Phosphate Dibasic, E340(ii), DKP
Dipotassium phosphate is a mineral-based ingredient derived from the combination of potassium and phosphate, typically sourced as a white, water-soluble salt. It is primarily included in pet food as a source of essential phosphorus and potassium, supporting energy metabolism and cellular function. Rather than its raw mineral forms, dipotassium phosphate is utilised as a purified compound to ensure safety, stability, and optimal nutrient absorption.
Dipotassium phosphate is included as a functional mineral salt to regulate pH and improve the stability of the product, helping to maintain texture and extend shelf life. It may also serve as a source of potassium and phosphorus, supporting nutritional labelling requirements.

Epsom Salt, Magnesium Sulfate Heptahydrate, E518, Bitter Salt
Magnesium sulphate is an inorganic compound derived from the mineral epsomite, providing a source of magnesium, an essential mineral for nerve, muscle, and metabolic functions in pets. It is primarily included to support electrolyte balance and overall physiological health. Magnesium sulphate is not used in its natural mineral form but is instead utilised as a purified compound to ensure safety and optimal absorption.
Magnesium sulphate is included as a source of the essential mineral magnesium, supporting nutritional adequacy in pet food formulations. It may also serve as a processing aid to optimise ingredient blending and product consistency.

Zinc Amino Acid Chelate, Zinc Amino Acid Ligand, Zinc Amino Acid Bound, Zinc Amino Acid Coordination Complex
Zinc Amino Acid Complex is a chelated mineral ingredient derived from the binding of zinc, an essential trace element, with amino acids. This form is not used in its natural metallic state but is instead utilised as a compound to enhance bioavailability and absorption. Its primary purpose is to support immune function, skin health, and overall metabolic processes in pets.
Zinc Amino Acid Complex is included to provide a bioavailable source of zinc, supporting essential metabolic and immune functions in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

Iron Chelated Amino Acids, Amino Acid Chelated Iron, Iron Amino Acid Chelate, Iron Proteinates
Iron Amino Acid Complex is a mineral ingredient derived from iron bound to amino acids, enhancing its bioavailability for pets. Its primary purpose is to support healthy red blood cell formation and oxygen transport. Unlike raw or metallic iron, it is not used in its natural state but is instead utilised as a chelated compound to optimise safety and absorption in pet diets.
Iron Amino Acid Complex is included as a bioavailable source of iron to support essential physiological functions in pets, such as oxygen transport and energy metabolism. Its chelated form may also enhance nutrient absorption and allow for more precise labelling of mineral content.

Copper Amino Acid Chelate, Copper Amino Acid Ligand, Copper Amino Acid Bound, Copper Amino Acid Complexes
Copper Amino Acid Complex is a chelated mineral ingredient derived from copper bound to amino acids, typically of synthetic origin. It is included in pet food to provide an essential trace mineral that supports enzyme function, immune health, and red blood cell formation. Copper is not used in its raw metallic state; instead, it is utilised as a complex for improved safety and bioavailability.
Copper amino acid complex is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form optimises nutrient absorption and allows for precise formulation to meet nutritional requirements.

Saccharomyces Cerevisiae Enriched With Selenium, Selenium-Enriched Yeast, Selenised Yeast, Selenium-Fortified Yeast
Selenium yeast is a bioavailable form of the essential trace mineral selenium, derived from Saccharomyces cerevisiae yeast cultured in selenium-rich media. It is included in pet food to support antioxidant defences, immune function, and overall cellular health. Selenium is not used in its natural metallic state; instead, it is utilised as an organic compound within yeast to optimise safety and absorption.
Selenium yeast is included as a bioavailable source of the essential trace mineral selenium, supporting nutritional adequacy and compliance with regulatory labelling requirements. Its organic form is often preferred for its stability and enhanced absorption compared to inorganic selenium sources.

Manganese Amino Acid Chelate, Manganese Proteinate, Manganese Glycinate, Manganese Bisglycinate Chelate
Manganese Amino Acid Complex is a chelated mineral ingredient derived from the combination of manganese, an essential trace element, with amino acids. It is included in pet food to support bone development, enzyme function, and antioxidant defence. Unlike raw metallic manganese, this form is utilised as a complex to enhance safety, bioavailability, and absorption in the animal’s body.
Manganese amino acid complex is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

Cichorium Intybus, Chicory, Cichorium Intybus Root, Cichorium Intybus L.
Chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Chicory root is used in its natural, dried, and ground form to optimise its functional benefits in pet nutrition.
Chicory root is included as a source of inulin, a prebiotic fibre that supports digestive health and can improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking functional health benefits in pet food.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Sodium Chloride, NaCl, Table Salt, E535
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

2-Hydroxypropane-1,2,3-Tricarboxylic Acid, E330, 3-Carboxy-3-Hydroxypentanedioic Acid, Monohydrate Citric Acid
Citric acid is an organic compound derived primarily from citrus fruits, though it is commonly produced via fermentation for commercial use. Its main purpose in pet food is as a natural preservative and acidity regulator, helping to maintain freshness and inhibit spoilage. Citric acid is not used in its raw, crystalline form but is incorporated as a purified, food-grade compound to ensure safety and efficacy.
Citric acid is included as a preservative to enhance product stability and extend shelf life by inhibiting microbial growth. It may also be used to adjust acidity, optimising flavour and maintaining the quality of the final product.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate
Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.
Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.

D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.

Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.

Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride
Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.
Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.

Cholecalciferol, Colecalciferol, Calciol, E671
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
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As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.
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ZIWI Peak
ZIWI Peak provides ultra-premium, New Zealand made pet nutrition through a unique air-drying process that preserves the benefits of raw food in a convenient form. Explore their range of high protein recipes and ethically sourced treats to see how a nutrient dense diet can support your dog’s peak condition.





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