Skin and Coat Freeze Dried Meal Booster

Scomber Spp., Atlantic Mackerel, Scomber Scombrus, Eel Mackerel

Mackerel is a nutrient-rich fish sourced from marine environments and classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and cardiovascular health. Mackerel is used in its natural, whole food form, ensuring pets receive the full spectrum of its nutritional benefits.

Mackerel is included as a high-quality protein and omega-3 fatty acid source, supporting nutritional value and marketing appeal. Its presence can enhance the product’s label by highlighting the inclusion of whole fish ingredients, appealing to health-conscious consumers.

Blue Grenadier, Macruronus Novaezelandiae, Whiptail, New Zealand Whiting

Hoki is a marine fish sourced primarily from the cold waters around New Zealand and southern Australia. As an animal-derived ingredient, it is valued for its high-quality protein and rich omega-3 fatty acid content, supporting skin, coat, and cognitive health in pets. Hoki is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability in premium pet foods.

Hoki is included as a high-quality, species-specific protein and omega-3 fatty acid source, supporting both nutritional value and marketing appeal for consumers seeking premium or novel animal proteins. Its presence can also enhance product differentiation in a competitive market.

Micromesistius Australis, Blue Grenadier, New Zealand Whiting, Whiting (Micromesistius Australis)

Southern Blue Whiting is a marine fish sourced from the cold southern oceans, classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, supporting muscle maintenance and skin health. Southern Blue Whiting is used in its natural, whole food form, ensuring optimal nutrient availability and palatability for pets.

Southern Blue Whiting is included as a high-quality protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient, appealing to consumers seeking premium or novel fish proteins in pet food formulations.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Haliotis Spp., Muttonfish, Muttonshell, Ear Shell

Blackfoot Abalone is a marine mollusc sourced from Australian coastal waters. As an animal-derived ingredient, it is valued for its high-quality protein, essential amino acids, and beneficial minerals such as zinc and selenium. In pet food, Blackfoot Abalone is used in its natural, whole form, providing a palatable and nutrient-rich addition that supports muscle maintenance and overall health.

Blackfoot Abalone is included as a premium protein source to enhance the nutritional profile and market appeal of the product. Its presence supports marketing claims of novel or exotic ingredients, targeting consumers seeking unique or high-quality options for their pets.

Fish Stock, Fish Consommé, Fish Bouillon, Pisces Broth

Fish broth is a liquid ingredient derived from simmering fish, typically including bones and flesh, in water. Sourced from animal origin, it is primarily included in pet food to enhance palatability and provide moisture. Fish broth is used in its natural, cooked liquid form, delivering flavour and hydration rather than significant nutritional value, and is not a concentrated source of protein or minerals.

Fish broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that can support marketing claims of natural or premium content.

Schizochytrium Sp. Oil, Algal Oil, DHA Algal Oil, Schizochytrium Oil

Marine microalgae oil is a plant-derived oil extracted from microscopic marine algae. It serves as a rich, sustainable source of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development in pets. Marine microalgae oil is utilised in its refined oil form, not as whole algae, to optimise purity, safety, and bioavailability of essential fatty acids in pet nutrition.

Marine microalgae oil is included as a sustainable and label-friendly source of omega-3 fatty acids, particularly DHA, to support cognitive and skin health claims. Its use allows manufacturers to appeal to environmentally conscious consumers while providing a plant-based alternative to fish oil.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Taraxacum Officinale, Taraxacum Leaf, Lion’s Tooth, Wild Endive

Dandelion greens are the leafy parts of the dandelion plant, originating from a botanical source. They are included in pet food primarily for their rich content of vitamins, minerals, and dietary fibre, supporting digestive health and overall wellbeing. Dandelion greens are used in their natural form, ensuring pets benefit from their full spectrum of nutrients and bioactive compounds.

Dandelion greens are included as a label-friendly ingredient to appeal to health-conscious consumers, as they are associated with natural sources of vitamins and antioxidants. Their addition may also provide minor nutritional benefits, but their primary function is to enhance product marketing.

Rosa Canina Powder, Rose Hip Powder, Rosehip Fruit Powder, Rosa Canina Fruit Powder

Rosehip powder is a plant-derived ingredient made from the dried and ground fruit of the wild rose (Rosa canina). It is primarily included in pet food for its rich vitamin C content and antioxidant properties, supporting immune health. Rosehip powder is used in its natural, powdered form, ensuring the retention of its beneficial phytonutrients and bioactive compounds for optimal nutritional value.

Rosehip powder is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to joint and immune health, despite limited direct functional impact at typical inclusion rates.

Camellia Sinensis, Camellia Sinensis Leaf, Camellia Sinensis Extract, Camellia Sinensis Leaf Extract

Green tea is a plant-derived ingredient sourced from the leaves of Camellia sinensis. It is primarily included in pet food for its antioxidant properties, which help protect cells from oxidative damage and support overall health. Green tea is used in its natural, dried leaf form, ensuring the preservation of its beneficial polyphenols and catechins for optimal nutritional impact.

Green tea is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also provide natural antioxidants, supporting product stability and shelf life.

Sambucus Nigra, Elder Flower, European Elder, Black Elder

Elderflower is the blossom of the elderberry plant (Sambucus nigra), a botanical ingredient sourced from the plant kingdom. It is primarily included for its natural antioxidant properties, which may support immune health and overall wellbeing in pets. Elderflower is used in its natural, dried form, ensuring the retention of its beneficial phytochemicals and gentle flavour profile.

Elderflower is included as a label-friendly ingredient to appeal to consumers seeking botanicals perceived as natural or beneficial. Its addition may also provide minor flavour enhancement, though its functional impact on pet nutrition is minimal.

Cichorium Intybus, Chicory, Cichorium Intybus Root, Cichorium Intybus L.

Chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Chicory root is used in its natural, dried, and ground form to optimise its functional benefits in pet nutrition.

Chicory root is included as a source of inulin, a prebiotic fibre that supports digestive health and can improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking functional health benefits in pet food.

Petroselinum Crispum, Garden Parsley, Common Parsley, E461

Parsley is a leafy herb of plant origin, commonly used in pet food for its natural antioxidant properties and as a source of vitamins such as vitamin K and C. It is primarily included to support immune health and freshen breath. In pet food formulations, parsley is used in its natural, whole form, ensuring the retention of its beneficial phytonutrients and fibre content.

Parsley is included as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components in pet food. It may also be added for its perceived breath-freshening properties, though its functional impact on canine nutrition is minimal.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Hay Bacillus, Grass Bacillus, Hay Bacillus ATCC 6051, Grass Bacillus ATCC 6051

Bacillus subtilis is a beneficial bacterium of microbial origin commonly included in pet foods as a probiotic. Its primary purpose is to support digestive health by promoting a balanced gut microbiome and enhancing nutrient absorption. Bacillus subtilis is not used in its wild, environmental form; instead, it is cultivated and processed under controlled conditions to ensure safety, stability, and efficacy in pet nutrition.

Bacillus subtilis is included as a probiotic to support digestive health and optimise gut flora balance in pets. Its addition can also serve as a marketing differentiator, appealing to consumers seeking functional and health-promoting ingredients.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.