IAMS

IAMS is a dog and cat food brand founded in 1946 by Paul Iams, an animal nutritionist based in Dayton, Ohio, USA. Iams developed the first animal-based protein dry dog food in the 1950s. The brand was acquired by Procter & Gamble in 1999 and then sold to Mars, Incorporated in 2014 for $2.9 billion.

The range includes dry and wet food formulas for puppies, adults, and mature dogs, with lines targeting weight management and breed-specific needs. IAMS is widely available through supermarkets and pet retailers and sits in the mid-range price category. It is one of the more recognised mainstream dog food brands globally.