Life Wise

LifeWise is an independently owned, family-run Australian pet food company founded by animal nutritionist Bill Wiadrowski, with over 50 years of expertise in pet nutrition. Manufactured at their facility in Reservoir, Victoria since 1986, all products are 100% Australian made using locally sourced, clean ingredients.

LifeWise specialises in holistic, biologically appropriate dry food formulated without gluten, corn, soy, wheat, dairy, or sugar. Their range covers puppies through to seniors across all breed sizes, including grain-free and sensitivity-specific options. Trusted by over 100,000 pet parents daily, LifeWise combines decades of nutritional science with a commitment to digestibility and gut health.