Pure Life

Pure Life is a premium holistic pet nutrition brand owned by the Hypro Group, a family owned Australian business based in the Hawkesbury Valley.

The brand is best known for its Natural Boost range, which was the first in Australia to combine high protein kibble with freeze dried pieces of 100% real meat.

Their product selection includes grain free dry food, single protein wet pates, and functional treats designed to support specific needs like joint mobility and gut health.

Each recipe is crafted using sustainably sourced Australian ingredients such as Tasmanian salmon and outback kangaroo to provide a complete and balanced diet.

As a locally operated manufacturer, Hypro Group ensures all products are free from fillers, artificial preservatives, and GMOs to maintain high safety standards.

Owners seeking a natural alternative to standard kibble often choose this range for its high palatability and transparent approach to ingredient sourcing.