Wild Atlantic Recipe Dry Dog Food

Scomber Spp., Atlantic Mackerel, Scomber Scombrus, Eel Mackerel

Mackerel is a nutrient-rich fish sourced from marine environments and classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and cardiovascular health. Mackerel is used in its natural, whole food form, ensuring pets receive the full spectrum of its nutritional benefits.

Mackerel is included as a high-quality protein and omega-3 fatty acid source, supporting nutritional value and marketing appeal. Its presence can enhance the product’s label by highlighting the inclusion of whole fish ingredients, appealing to health-conscious consumers.

Clupea Harengus, Clupea Spp., Atlantic Herring, Baltic Herring

Herring is a small, oily fish sourced from marine environments and classified as an animal-derived ingredient. It is primarily included in pet food for its rich content of high-quality protein and omega-3 fatty acids, which support skin, coat, and cognitive health. Herring is used in its natural, whole food form, ensuring optimal nutrient availability and palatability for pets.

Herring is included as a high-quality protein and omega-3 fatty acid source, supporting nutritional value and marketing appeal for pet owners seeking premium, fish-based ingredients. Its presence can also enhance palatability and differentiate the product in a competitive market.

Scomber Spp. Meal, Scomberidae Meal, Fish Meal (Mackerel), Scomber Fish Meal

Mackerel meal is a concentrated animal protein ingredient derived from whole mackerel fish, processed and dried into a fine powder. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting muscle development and skin health in pets. Mackerel meal is not used in its natural whole form but is instead utilised as a rendered, dehydrated product to optimise nutrient density and digestibility.

Mackerel meal is included as a concentrated, cost-effective source of animal protein and omega-3 fatty acids, supporting nutritional value and label appeal. Its use allows manufacturers to optimise protein content while promoting the inclusion of marine-sourced nutrients.

Clupea Harengus Meal, Herring Fishmeal, Clupea Meal, Herring Protein Meal

Herring meal is a concentrated protein ingredient derived from whole herring, an animal source, through a process of cooking, pressing, and drying. It provides high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health in pets. Herring meal is not used in its natural whole form but is processed to optimise nutrient density and digestibility for pet food formulations.

Herring meal is included as a concentrated source of high-quality animal protein and omega-3 fatty acids, supporting nutritional value and marketing claims related to skin and coat health. Its use also allows manufacturers to optimise protein content while maintaining a desirable ingredient profile for consumers.

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)

Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.

Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Lens Culinaris, Masoor Dal, Masur Dal, Lentille Rouge

Red lentils are edible seeds derived from the legume plant Lens culinaris, commonly cultivated for human and animal consumption. As a plant-based ingredient, red lentils are valued for their high protein, dietary fibre, and essential micronutrient content. In pet food, red lentils are used in their natural, whole form to provide a digestible source of energy, support gut health, and contribute to overall nutritional balance.

Red lentils are included as a cost-effective, high-protein plant ingredient that also provides dietary fibre and carbohydrates. Their use can help optimise the protein content of the product while supporting a grain-free marketing position.

Alaska Pollock Meal, Theragra Chalcogramma Meal, Gadus Chalcogrammus Meal, Fish Meal (Alaska Pollock)

Pollock meal is a concentrated protein ingredient derived from pollock, a marine fish species. Sourced from animal origin, it is produced by cooking, drying, and grinding whole pollock or pollock trimmings. Its primary benefit is providing high-quality, digestible protein and essential amino acids to support muscle maintenance and overall health. Pollock meal is not used in its natural form but as a processed, stabilised meal for optimal nutrient delivery.

Pollock meal is included as a concentrated, cost-effective source of animal protein and essential amino acids to support muscle maintenance and overall health in pets. Its use also allows manufacturers to diversify protein sources and optimise product labelling with a named fish ingredient.

Fish Meal, Marine Fish Meal, White Fishmeal, Gadidae Spp. Meal

Whitefish meal is a concentrated protein ingredient derived from the clean, dried, and ground tissue of whitefish species, an animal origin source. It is primarily included in pet food to provide high-quality, easily digestible protein and essential amino acids. Whitefish meal is not used in its whole form; instead, it is processed to optimise nutrient density and digestibility for pets.

Whitefish meal is included as a concentrated, highly digestible protein source to support muscle maintenance and overall nutrition in pet food formulations. It also serves as a label-friendly ingredient that appeals to consumers seeking fish-based or novel protein diets for their pets.

Carthamus Tinctorius Oil, Carthamus Tinctorius Seed Oil, E471, Vegetable Oil (Carthamus Tinctorius)

Safflower oil is a plant-derived oil extracted from the seeds of the safflower (Carthamus tinctorius). It is primarily included in pet food as a source of unsaturated fatty acids, particularly linoleic acid, which supports skin and coat health. Safflower oil is used in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability for pets.

Safflower oil is included as a cost-effective source of unsaturated fatty acids, particularly linoleic acid, to support skin and coat health in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking plant-based oils in pet food formulations.

Phaseolus Vulgaris, Frijol Pinto, Haricot Pinto, Poroto Pinto

Pinto beans are edible seeds derived from the legume plant Phaseolus vulgaris, originating from plant sources. They are included in pet food primarily for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and sustained energy. Pinto beans are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Pinto beans are included as a cost-effective plant-based protein and fibre source, contributing to the nutritional profile while helping to manage production costs. They may also serve as a label-friendly ingredient, appealing to consumers seeking recognisable, whole-food components.

Lens Culinaris, Brown Lentils, Whole Lentils, Lentille Verte

Green lentils are edible seeds derived from the legume plant Lens culinaris, making them a plant-based ingredient. They are primarily included in pet food for their high protein content, dietary fibre, and complex carbohydrates, supporting digestive health and sustained energy. Green lentils are used in their natural, whole form, ensuring pets benefit from their full nutritional profile without chemical alteration.

Green lentils are included as a cost-effective plant-based protein and carbohydrate source, helping to meet nutritional requirements while supporting product affordability. They also contribute fibre and are considered a label-friendly ingredient appealing to health-conscious consumers.

Garbanzo Beans, Cicer Arietinum, Bengal Gram, Egyptian Pea

Chickpeas are edible legumes derived from the plant Cicer arietinum, commonly cultivated for their high nutritional value. As a plant-based ingredient, chickpeas are primarily included in pet food for their rich protein, fibre, and complex carbohydrate content, supporting digestive health and sustained energy. Chickpeas are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Chickpeas are included as a cost-effective carbohydrate and protein source, providing bulk and nutritional value while supporting grain-free product labelling. Their use can also enhance the fibre content and appeal to consumers seeking plant-based or alternative ingredients.

Lens Culinaris Fibre, Lens Culinaris Husk Fibre, Lens Culinaris Seed Fibre, Lens Fibre

Lentil fibre is a plant-derived ingredient sourced from the outer husk of lentils. It is primarily included in pet food to provide dietary fibre, supporting healthy digestion and stool quality. Lentil fibre is used in its natural form, retaining its fibrous structure to optimise gastrointestinal function. Its inclusion helps regulate bowel movements and can contribute to overall gut health in pets.

Lentil fibre is included as a cost-effective source of dietary fibre to support digestive health and optimise stool quality. It also serves as a bulk-adding agent, helping to improve product texture and maintain formulation stability.

Pisum Sativum Starch, E1404, Pea Flour Starch, Native Pea Starch

Pea starch is a carbohydrate ingredient derived from the yellow pea plant (Pisum sativum). It is primarily included in pet food as a source of digestible energy and to improve kibble texture and structure. Pea starch is not used in its whole food form; instead, it is extracted and refined to isolate the starch component for optimal functionality and digestibility.

Pea starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to bind kibble and improve texture. It also serves as a grain-free alternative to traditional starches, supporting marketing claims for grain-free or hypoallergenic formulations.

Paralichthys Spp., Platichthys Spp., Pleuronectes Spp., Bothus Spp.

Flounder is a type of flatfish sourced from marine environments and classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health. Flounder is used in its natural, whole food form, ensuring pets receive the full nutritional benefits of this fish.

Flounder is included as a novel protein source to differentiate the product and appeal to consumers seeking alternative or limited-ingredient diets for their pets. It also serves as a label-friendly ingredient that enhances product marketing by highlighting the use of whole fish.

Garden Peas, Pisum Sativum, English Peas, Common Peas

Green peas are a plant-derived ingredient sourced from the seeds of Pisum sativum. They are primarily included in pet food for their high-quality plant protein, dietary fibre, and essential micronutrients, supporting digestive health and energy. Green peas are used in their natural, whole form, ensuring pets benefit from their complete nutritional profile without synthetic alteration.

Green peas are included as a cost-effective carbohydrate and protein source that also adds bulk to the product. They are often used to support "grain-free" marketing claims and enhance label appeal for consumers.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Pisum Sativum, Field Peas, Dry Peas, Canadian Peas

Yellow peas are a plant-derived legume commonly included in pet food for their high protein and dietary fibre content. Sourced from Pisum sativum, they support digestive health and provide essential amino acids. Yellow peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within premium pet food formulations.

Yellow peas are included as a cost-effective source of protein and carbohydrates, helping to reduce formulation costs while maintaining nutritional value. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Brassica Oleracea, Borekale, Tree Cabbage, Non-Heading Cabbage

Collard greens are leafy vegetables derived from the Brassica oleracea plant, belonging to the cruciferous family. Sourced from plants, they are rich in dietary fibre, vitamins A, C, and K, and essential minerals, supporting digestive health and immune function. In pet food, collard greens are included in their natural, whole form to provide phytonutrients and antioxidants, contributing to overall wellbeing.

Collard greens are included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. They may also provide a source of dietary fibre and micronutrients, supporting marketing claims of added vegetables.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Kombu, Saccharina Japonica, Laminaria Japonica, Kelp Powder

Dried kelp is a type of seaweed sourced from marine plants, commonly harvested from ocean waters. It is included in pet food primarily as a natural source of iodine, which supports healthy thyroid function, as well as providing trace minerals and antioxidants. Dried kelp is used in its natural, dehydrated form, ensuring the retention of its nutritional properties for optimal pet health.

Dried kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, while also providing trace minerals that can support nutritional claims. Its addition has minimal impact on palatability or product cost.

Gadus Morhua, Atlantic Cod, Pacific Cod, Gadus Spp.

Cod is a cold-water fish sourced from marine environments and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and beneficial omega-3 fatty acids, which support muscle maintenance and skin health. Cod is used in its natural, whole form, ensuring pets receive its full nutritional profile without synthetic alteration.

Cod is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient, appealing to consumers seeking fish-based or novel protein diets.

Zinc Proteinate Chelate, Zinc Protein Chelate, Zinc Amino Acid Chelate, Zinc Protein Complex

Zinc proteinate is a chelated mineral compound derived from the binding of zinc, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support immune function, skin health, and enzyme activity. Zinc is not used in its raw metallic state; instead, it is utilised as zinc proteinate to optimise absorption and bioavailability in pets.

Zinc proteinate is included as a bioavailable source of the essential mineral zinc, supporting optimal nutrient absorption and overall health in pets. Its chelated form enhances stability and efficacy compared to inorganic zinc sources, aligning with nutritional labelling requirements.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Cucurbita Moschata, Butternut Squash, Gramma, Winter Squash

Butternut pumpkin is a plant-derived ingredient, sourced from the fruit of the Cucurbita moschata species. It is included in pet food primarily for its rich content of dietary fibre, vitamins, and antioxidants, supporting digestive health and immune function. Butternut pumpkin is used in its natural, whole food form, ensuring pets benefit from its full nutritional profile without synthetic alteration.

Butternut pumpkin is included as a cost-effective, label-friendly vegetable that provides natural colour, dietary fibre, and some vitamins, appealing to health-conscious consumers. It also serves as a digestible carbohydrate source to support energy needs and product texture.

Malus Domestica, Pyrus Malus, Malus Pumila, E Malus

Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.

Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.

Pyrus Communis, European Pear, Bartlett Pear, Williams Pear

Pear is a plant-derived fruit included in pet food for its natural source of dietary fibre, vitamins, and antioxidants, supporting digestive health and overall wellbeing. It is primarily valued for its gentle fibre content, which aids healthy digestion. Pear is used in its natural form, ensuring pets benefit from its whole-food nutrients without synthetic alteration or processing into extracts or concentrates.

Pear is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a modest source of fibre and natural sugars to support palatability.

Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate

Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.

Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.

D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate

Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.

Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.

Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride

Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.

Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.

Cucurbita Pepo Seed, Pepita, Cucurbita Pepo, Pepita Seed

Pumpkin seed is a plant-derived ingredient sourced from the seeds of the pumpkin (Cucurbita pepo). It is included in pet food primarily for its rich content of protein, healthy fats, and micronutrients such as magnesium and zinc. Pumpkin seed is used in its natural, whole form, providing both nutritional value and functional fibre to support digestive health in pets.

Pumpkin seed is included as a nutrient-dense ingredient to enhance the protein, fibre, and micronutrient profile of the product, supporting marketing claims of added health benefits. It also serves as a label-friendly component that appeals to health-conscious consumers.

Helianthus Annuus Seed, Helianthus Annuus, Sunflower Kernel, Sunflower Hearts

Sunflower seed is a plant-derived ingredient sourced from the seeds of the sunflower (Helianthus annuus). It is primarily included in pet food for its rich content of healthy fats, particularly linoleic acid, as well as protein and dietary fibre. Sunflower seed is used in its natural, whole form, providing a nutrient-dense addition to support skin, coat, and overall health.

Sunflower seed is included as a cost-effective source of plant-based protein, healthy fats, and micronutrients, supporting nutritional labelling claims. Its presence can also enhance the product’s marketing appeal by highlighting natural and recognisable ingredients.

Copper Amino Acid Chelate, Copper Chelate, Copper(II) Proteinate, Cupric Proteinate

Copper proteinate is a chelated mineral compound derived from the binding of copper, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support vital functions such as red blood cell formation and enzyme activity. Copper is not used in its raw metallic state but is instead utilised as copper proteinate to optimise absorption and safety.

Copper proteinate is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form enhances absorption compared to inorganic copper sources, optimising nutritional efficacy in the finished product.

Cichorium Intybus Root, Cichorium Intybus Root (Dried), Chicory Root (Dried), Cichorium Intybus

Dried chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Dried chicory root is used in its natural, whole form, providing a functional and nutritional benefit to pet diets.

Dried chicory root is included as a source of prebiotic fibre to support digestive health and optimise gut microbiota. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Smilax Officinalis, Smilax Aristolochiifolia, Smilax Medica, Jamaican Sarsaparilla

Sarsaparilla root is a plant-derived ingredient sourced from the roots of various Smilax species. It is primarily included for its antioxidant properties and potential to support immune health in pets. In pet food, sarsaparilla root is used in its natural, dried form rather than as an extract or isolate, ensuring the retention of its native phytonutrients and beneficial compounds.

Sarsaparilla root is included as a label-friendly botanical ingredient to appeal to consumers seeking natural or holistic pet food formulations. Its presence may also allow manufacturers to market perceived health benefits, despite limited evidence of functional impact for pets.

Marshmallow Root, Althaea Officinalis Root, Marsh Mallow Root, Althaea Officinalis

Althea root, derived from the Althaea officinalis plant, is a botanical ingredient valued for its soothing properties. Sourced from the root of the marshmallow plant, it is primarily included in pet food for its natural mucilage content, which supports digestive health. Althea root is used in its natural, dried form to retain its beneficial fibres and bioactive compounds.

Althea root is included as a functional ingredient for its potential soothing properties on the digestive tract, which can support gastrointestinal health in pets. Its presence may also serve a marketing purpose, appealing to consumers seeking herbal or natural additives in pet food formulations.

Rosa Canina, Rose Haw, Dog Rose, Cynosbati

Rosehip is the fruit of the wild rose plant, primarily sourced from Rosa canina. It is included in pet food for its rich content of vitamin C, antioxidants, and dietary fibre, supporting immune health and overall wellbeing. Rosehip is used in its natural, dried, and ground form, ensuring pets benefit from its nutrients as they occur in the whole fruit.

Rosehip is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to immune health, despite limited direct benefits for pets at typical inclusion rates.

Common Juniper, Juniperus Communis, Genévrier, Wacholder

Juniper berry is a plant-derived ingredient sourced from the juniper shrub (Juniperus communis). It is primarily included in pet food for its natural antioxidant properties, which help support immune health and reduce oxidative stress. Juniper berry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients and aromatic compounds.

Juniper berry is included as a label-friendly ingredient to appeal to consumers seeking botanicals associated with natural or holistic pet foods. It may also be added for its perceived antioxidant properties, though its functional impact on pet health is minimal at typical inclusion rates.

2-Hydroxypropane-1,2,3-Tricarboxylic Acid, E330, 3-Carboxy-3-Hydroxypentanedioic Acid, Monohydrate Citric Acid

Citric acid is an organic compound derived primarily from citrus fruits, though it is commonly produced via fermentation for commercial use. Its main purpose in pet food is as a natural preservative and acidity regulator, helping to maintain freshness and inhibit spoilage. Citric acid is not used in its raw, crystalline form but is incorporated as a purified, food-grade compound to ensure safety and efficacy.

Citric acid is included as a preservative to enhance product stability and extend shelf life by inhibiting microbial growth. It may also be used to adjust acidity, optimising flavour and maintaining the quality of the final product.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Lactobacillus Acidophilus Ferment Filtrate, L. Acidophilus Ferment Filtrate, Lactobacillus Acidophilus Ferment Lysate, L. Acidophilus Ferment Lysate

Lactobacillus acidophilus ferment product is a probiotic ingredient derived from the fermentation of the Lactobacillus acidophilus bacterium, an organism of microbial origin. Its primary purpose is to support digestive health and promote a balanced gut microbiome in pets. This ingredient is not used in its live, natural bacterial form but is utilised as a stabilised ferment product to ensure safety and efficacy.

Lactobacillus acidophilus ferment product is included as a functional ingredient to support digestive health and promote a beneficial gut microbiome in pets. Its presence also serves as a marketing differentiator, appealing to consumers seeking products with added probiotics.

Bifidobacterium Animalis Ferment Filtrate, Bifidobacterium Animalis Lysate, Bifidobacterium Animalis Extract, Bifidobacterium Animalis Culture Filtrate

Bifidobacterium animalis ferment product is a postbiotic ingredient derived from the fermentation of the Bifidobacterium animalis bacterium, a microorganism of animal origin. Its primary benefit is to support digestive health by promoting a balanced gut microbiome. This ingredient is not used in its live, natural bacterial form but is instead utilised as a stabilised ferment product to ensure safety and efficacy in pet food formulations.

Bifidobacterium animalis ferment product is included as a functional ingredient to support digestive health by promoting beneficial gut bacteria. Its presence also serves as a marketing feature, appealing to consumers seeking scientifically supported probiotics in pet food.

Lactobacillus Casei Ferment, Lactobacillus Casei Ferment Extract, L. Casei Ferment, L. Casei Ferment Extract

Lactobacillus casei ferment product is a probiotic ingredient derived from the fermentation of the Lactobacillus casei bacterium, an organism of microbial origin. Its primary purpose is to support digestive health and promote a balanced gut microbiome in pets. Rather than using live bacteria in their natural state, this ingredient is utilised as a stabilised ferment product to ensure safety, efficacy, and shelf stability.

Lactobacillus casei ferment product is included as a functional ingredient to support digestive health and promote a balanced gut microbiome in pets. Its presence also serves as a marketing differentiator, appealing to consumers seeking products with added probiotics.