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Animals Like Us
/
RawMix50™ Grass Fed Beef

RawMix50™ Grass Fed Beef

Animals Like Us
4.8
(
30
)
Animals Like Us RawMix50™ with Grass Fed Beef blends freeze-dried New Zealand beef and beef organs with high protein bites to create a meat focused, high protein meal for dogs. This recipe uses grass fed New Zealand beef and avoids wheat, corn, soy, glycerins and artificial additives. With a crude protein level of 37%, plus balanced fat and fibre, it supports muscle maintenance, energy and overall wellbeing. It provides an easy way to include higher levels of raw beef nutrition without handling raw meat. Animals Like Us RawMix50™ range combines 50% freeze-dried meat and organs with 50% high protein bites to create a nutrient-dense dry food. The product line offers increased raw food inclusion while using clean ingredients free from wheat, corn, soy, glycerins and artificial colours.
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Size 1
340g
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1.8kg
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3.6kg
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Overview

Animals Like Us RawMix50™ with Grass Fed Beef blends freeze-dried New Zealand beef and beef organs with high protein bites to create a meat focused, high protein meal for dogs.

This recipe uses grass fed New Zealand beef and avoids wheat, corn, soy, glycerins and artificial additives. With a crude protein level of 37%, plus balanced fat and fibre, it supports muscle maintenance, energy and overall wellbeing. It provides an easy way to include higher levels of raw beef nutrition without handling raw meat.

Animals Like Us RawMix50™ range combines 50% freeze-dried meat and organs with 50% high protein bites to create a nutrient-dense dry food. The product line offers increased raw food inclusion while using clean ingredients free from wheat, corn, soy, glycerins and artificial colours.

Nutritional Analysis

Protein
37
%
0%
Fat
13
%
0%
Fibre
5
%
0%
Moisture
11
%
0%
Energy
389
0
 kcal/100g

Ingredients

Beef Lung, Beef Tripe, Beef Heart, Beef Liver, Poultry Meal, Faba Beans, Beef, Beef Spleen, Tapioca Starch, Pea Protein, Peas, Canola Meal, Poultry Fat, Fish Oil, Beef Hydrolysate, Dried Plain Beet Pulp, Monocalcium Phosphate, Salt, New Zealand Green Mussel, Calcium Carbonate, Choline Chloride, Citric Acid, Potassium Chloride, Dried Chicory Root, Vinegar, DL-Methionine, Taurine, Yeast Extract, Ground Parsley, Dl-Alpha-Tocopherol Acetate, L-Ascorbyl-2-Monophosphate, Zinc Amino Acid Complex, Mixed Tocopherols, Copper Amino Acid Chelate, Niacinamide, Iron Amino Acid Chelate, Rosemary Extract, Vitamin B12 Supplement, Manganese Amino Acid Complex, D-Calcium Pantothenate, Thiamine Mononitrate (Vitamin B1), Vitamin A Supplement, Riboflavin (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), D-Biotin, Calcium Iodate, Menadione Sodium Bisulfite Complex, Folic Acid, Vitamin D3 Supplement, Sodium Selenite.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh beef lung with a pinkish-red colour, smooth texture and visible veins, prepared as a natural dog food ingredient
Beef Lung
Beef Lung
Bovine Lung, Bos Taurus Lung, Ox Lung, Bovine Pulmonary Tissue
Summary
Beef lung is an animal-derived ingredient sourced from the respiratory organ of cattle. It is primarily included in pet food for its high protein content and as a source of essential vitamins and minerals, supporting muscle maintenance and overall health. Beef lung is used in its natural, whole-food form, ensuring pets receive the nutritional benefits inherent to this organ meat.
Why it's used?
Beef lung is included as a cost-effective animal protein source that enhances the protein content of the product. It also serves as a palatability enhancer, making the food more appealing to pets.
Raw beef tripe with pale honeycomb texture and pink, wrinkled flesh, commonly used in natural dog food diets
Beef Tripe
Beef Tripe
Cattle Stomach, Bovine Stomach, Bovine Tripe, Bos Taurus Stomach
Summary
Beef tripe is the edible stomach lining of cattle, classified as an animal-derived ingredient. It is valued in pet food for its high protein content and rich supply of essential nutrients, including vitamins and minerals that support overall health. Beef tripe is incorporated in its natural, whole-food form, providing both palatability and nutritional benefits to companion animals.
Why it's used?
Beef tripe is included as a highly palatable animal protein source to enhance flavour and encourage consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking natural, meat-based components in pet food.
Fresh raw beef heart with a glossy deep red surface, visible veins and firm texture, ideal for dog nutrition and health
Beef Heart
Beef Heart
Bovine Heart, Bos Taurus Heart, Heart (Bovine), Bos Taurus
Summary
Beef heart is a nutrient-dense organ meat derived from cattle and classified as an animal-based ingredient. It is primarily included in pet food for its high-quality protein, essential amino acids, and rich supply of vitamins and minerals such as iron and B vitamins. Beef heart is used in its natural, whole food form, providing both nutritional value and palatability for pets.
Why it's used?
Beef heart is included as a nutrient-dense organ meat to provide a natural source of protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking whole-prey or biologically appropriate diets for their pets.
Fresh beef liver slice, dark reddish-brown with a smooth, glossy texture, ideal for dog nutrition and treats
Beef Liver
Beef Liver
Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver
Summary
Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.
Why it's used?
Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.
Fine brown poultry meal powder with a slightly coarse texture, commonly used as a nutritious dog food ingredient
Poultry Meal
Poultry Meal
Rendered Poultry Meal, Hydrolysed Poultry Meal, Dehydrated Poultry Protein, Gallus Spp. Meal
Summary
Poultry meal is a high-protein ingredient derived from the clean, rendered parts of poultry, such as chicken or turkey, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a concentrated protein source to support muscle maintenance and overall health. Poultry meal is not used in its whole food form but as a processed, dried, and ground meal to optimise digestibility and nutrient density.
Why it's used?
Poultry meal is included as a concentrated, cost-effective protein source that provides essential amino acids for pet nutrition. Its use allows manufacturers to optimise protein content while maintaining product affordability and consistent quality.
Light brown broad beans with smooth, shiny surfaces clustered together on a plain background
Broad Beans
Broad Beans
Fava Beans, Faba Beans, Vicia Faba, Horse Beans
Summary
Broad beans are edible seeds from the plant Vicia faba, belonging to the legume family. Sourced from plants, they are included in pet food primarily for their protein, fibre, and micronutrient content, supporting digestive health and energy. Broad beans are used in their natural, whole form, ensuring pets benefit from their inherent nutrients without the need for chemical modification or processing into extracts.
Why it's used?
Broad beans are included as a cost-effective plant protein and carbohydrate source, helping to optimise nutritional content while managing production costs. They may also serve as a label-friendly ingredient to appeal to consumers seeking grain-free or novel protein pet food options.
Fresh beef mince formed into a round ball, bright red with a coarse, moist texture, suitable for dog food
Beef
Beef
Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Summary
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Fresh raw beef spleen, dark red and glossy with a smooth, curved surface and a small patch of pale fat visible
Beef Spleen
Beef Spleen
Bovine Spleen, Bos Taurus Spleen, Spleen (Bovine), Spleen (Bos Taurus)
Summary
Beef spleen is an animal-derived organ meat sourced from cattle. It is included in pet food primarily for its rich content of protein, iron, and essential vitamins such as B12, supporting healthy blood and energy metabolism. Beef spleen is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for optimal pet health.
Why it's used?
Beef spleen is included as a nutrient-dense organ meat to enhance the protein and micronutrient profile of the product. Its use also supports marketing claims of whole-prey or biologically appropriate diets, appealing to consumers seeking natural, species-appropriate ingredients.
Fine white powdery tapioca starch with a soft, fluffy texture, commonly used as a dog food ingredient
Tapioca Starch
Tapioca Starch
Cassava Starch, Manioc Starch, Yucca Starch, Manihot Esculenta Starch
Summary
Tapioca starch is a carbohydrate extracted from the root of the cassava plant, a tropical tuber native to South America. Primarily, it serves as a highly digestible energy source and a natural thickening agent in pet food. Tapioca starch is used in its natural, processed form, not as a whole food, to optimise texture and palatability while supporting digestive health.
Why it's used?
Tapioca starch is included as a cost-effective carbohydrate source that provides bulk and texture to pet food formulations. It also serves as a binding agent, helping to improve kibble structure and stability.
Light beige pea protein powder with a fine, slightly clumpy texture, commonly used in dog food and supplements
Pea Protein
Pea Protein
Pisum Sativum Protein, Pea Isolate, Pea Protein Isolate, Pisum Sativum Isolate
Summary
Pea protein is a plant-derived ingredient extracted from yellow peas (Pisum sativum). It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole peas, pea protein is utilised in its isolated form to maximise protein content and digestibility. This functional ingredient is valued for its hypoallergenic properties and amino acid profile.
Why it's used?
Pea protein is included as a cost-effective, plant-based protein source to boost overall protein content and support product labelling claims. It also serves as a functional ingredient to improve kibble texture and binding.
Round green and yellow peas with a smooth, shiny texture, piled together as a common dog food ingredient
Peas
Peas
Pisum Sativum, Garden Pea, Green Pea, Field Pea
Summary
Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.
Why it's used?
Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.
Light brown canola meal with a coarse, crumbly texture, shown as a nutritious ingredient for dog food
Canola Meal
Canola Meal
Rapeseed Meal, Brassica Napus Meal, Brassica Rapa Meal, Oilseed Rape Meal
Summary
Canola meal is a plant-derived ingredient produced as a by-product of canola oil extraction from canola seeds. It serves primarily as a high-protein source, supporting muscle maintenance and overall health in pets. Canola meal is utilised in its processed form, not as whole seeds, to optimise digestibility and nutrient availability for companion animals in premium pet food formulations.
Why it's used?
Canola meal is included as a cost-effective protein source to help meet nutritional requirements while managing production expenses. It also contributes to the overall amino acid profile of the pet food.
Creamy yellow poultry fat in a smooth, glossy dollop on a plain background, highlighting its rich texture and colour
Poultry Fat
Poultry Fat
Chicken Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Rendered Gallus Gallus Domesticus Fat
Summary
Poultry fat is an animal-derived ingredient obtained from the rendered fat of poultry, such as chicken or turkey. It serves primarily as a concentrated energy source and enhances palatability in pet foods. Poultry fat is utilised in a purified, rendered form rather than as raw animal tissue, ensuring safety, stability, and optimal absorption of essential fatty acids for pets.
Why it's used?
Poultry fat is included as a cost-effective and highly digestible source of animal-derived energy and essential fatty acids. It also enhances palatability, making the product more appealing to pets.
Golden yellow fish oil droplet with a glossy, smooth texture on a white background, highlighting its purity and quality
Fish Oil
Fish Oil
Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium
Summary
Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.
Why it's used?
Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.
Fine, light brown beef hydrolysate powder with a slightly grainy texture, commonly used in dog food supplements
Beef Hydrolysate
Beef Hydrolysate
Hydrolysed Beef Protein, Hydrolysed Bovine Protein, Bovine Protein Hydrolysate, Hydrolysed Bovine Extract
Summary
Beef hydrolysate is a protein ingredient derived from animal sources, specifically beef, that has undergone enzymatic hydrolysis to break down proteins into smaller peptides and amino acids. Its primary purpose is to provide highly digestible protein, supporting muscle maintenance and overall health. Rather than using whole beef, beef hydrolysate is utilised in its processed, hydrolysed form to optimise digestibility and reduce allergenic potential.
Why it's used?
Beef hydrolysate is included as a highly digestible protein source that can enhance palatability and support hypoallergenic formulations. Its use may also allow for label-friendly marketing by highlighting beef-derived ingredients.
Light brown, shredded beet pulp with a dry, coarse texture, shown loose in a pile for dog food nutrition
Beet Pulp
Beet Pulp
Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue
Summary
Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.
Why it's used?
Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.
Fine, off-white monocalcium phosphate powder with a slightly grainy texture, used in dog supplements
Monocalcium Phosphate
Monocalcium Phosphate
Calcium Dihydrogen Phosphate, E341(i), Acid Calcium Phosphate, Calcium Phosphate Monobasic
Summary
Monocalcium phosphate is a mineral-based ingredient derived from the reaction of calcium carbonate and phosphoric acid. It serves primarily as a source of both calcium and phosphorus, essential for healthy bone development and metabolic functions in pets. Monocalcium phosphate is not used in its natural mineral state but is instead utilised as a refined compound to optimise safety, bioavailability, and nutritional consistency.
Why it's used?
Monocalcium phosphate is included as a cost-effective source of essential minerals, primarily calcium and phosphorus, to support skeletal health in pets. It also acts as a functional ingredient to ensure nutritional adequacy and compliance with labelling standards.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Whole green lipped mussel with creamy flesh and green-edged shell, close up as a dog health supplement ingredient
Green Lipped Mussel
Green Lipped Mussel
Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku
Summary
Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.
Why it's used?
Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.
Fine off-white calcium carbonate powder with a soft, smooth texture, commonly used in dog supplements
Calcium Carbonate
Calcium Carbonate
Chalk, Limestone, E170, Marble Dust
Summary
Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.
Why it's used?
Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Citric acid as a fine white powder with a slightly grainy texture, commonly used in dog health supplements
Citric Acid
Citric Acid
2-Hydroxypropane-1,2,3-Tricarboxylic Acid, E330, 3-Carboxy-3-Hydroxypentanedioic Acid, Monohydrate Citric Acid
Summary
Citric acid is an organic compound derived primarily from citrus fruits, though it is commonly produced via fermentation for commercial use. Its main purpose in pet food is as a natural preservative and acidity regulator, helping to maintain freshness and inhibit spoilage. Citric acid is not used in its raw, crystalline form but is incorporated as a purified, food-grade compound to ensure safety and efficacy.
Why it's used?
Citric acid is included as a preservative to enhance product stability and extend shelf life by inhibiting microbial growth. It may also be used to adjust acidity, optimising flavour and maintaining the quality of the final product.
Fine off-white powder form of potassium chloride, a common dietary supplement for dogs
Potassium Chloride
Potassium Chloride
E508, Muriate of Potash, Potassium Monochloride, KCl
Summary
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Why it's used?
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.
Fine beige chicory root powder with a soft, smooth texture, used as a natural supplement for dog food
Chicory Root
Chicory Root
Cichorium Intybus, Chicory, Cichorium Intybus Root, Cichorium Intybus L.
Summary
Chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Chicory root is used in its natural, dried, and ground form to optimise its functional benefits in pet nutrition.
Why it's used?
Chicory root is included as a source of inulin, a prebiotic fibre that supports digestive health and can improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking functional health benefits in pet food.
Pale, translucent drop of vinegar with a smooth, glossy texture on a white background for dog health context
Vinegar
Vinegar
Acetic Acid, E260, Spirit of Acetic Acid, Ethanoic Acid
Summary
Vinegar is a liquid ingredient derived from the fermentation of plant-based sources such as grains or fruits. It is primarily included in pet food for its natural preservative properties, helping to inhibit microbial growth and extend shelf life. Vinegar is used in its natural liquid form, ensuring safety and palatability while contributing to the overall stability of the finished product.
Why it's used?
Vinegar is included as a natural preservative to help inhibit the growth of bacteria and mould, thereby extending the product’s shelf life. It may also be used to enhance palatability by subtly improving flavour.
Fine white methionine powder with a soft, slightly textured surface, commonly used as a dog supplement ingredient
Methionine
Methionine
L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid
Summary
Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.
Why it's used?
Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Fine light brown yeast extract powder with a soft, crumbly texture, commonly used in Australian dog food
Yeast Extract
Yeast Extract
Autolysed Yeast, Yeast Autolysate, Hydrolysed Yeast, Saccharomyces Cerevisiae Extract
Summary
Yeast extract is a concentrated derivative of yeast cells, typically sourced from Saccharomyces cerevisiae, a type of fungus. It is primarily included in pet food as a natural flavour enhancer and a source of B vitamins and amino acids. Rather than using whole yeast, yeast extract is utilised in its processed form to optimise nutrient availability and palatability for pets.
Why it's used?
Yeast extract is included as a palatability enhancer to improve the flavour profile of pet food, making it more appealing to animals. It may also serve as a source of nutrients such as B vitamins, supporting marketing claims of added nutritional value.
Finely chopped parsley with vibrant green colour and coarse texture, commonly used as a fresh herb in dog food
Parsley
Parsley
Petroselinum Crispum, Garden Parsley, Common Parsley, E461
Summary
Parsley is a leafy herb of plant origin, commonly used in pet food for its natural antioxidant properties and as a source of vitamins such as vitamin K and C. It is primarily included to support immune health and freshen breath. In pet food formulations, parsley is used in its natural, whole form, ensuring the retention of its beneficial phytonutrients and fibre content.
Why it's used?
Parsley is included as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components in pet food. It may also be added for its perceived breath-freshening properties, though its functional impact on canine nutrition is minimal.
Light beige Zinc Amino Acid Complex powder with a fine, slightly textured surface, used in dog supplements
Zinc Amino Acid Complex
Zinc Amino Acid Complex
Zinc Amino Acid Chelate, Zinc Amino Acid Ligand, Zinc Amino Acid Bound, Zinc Amino Acid Coordination Complex
Summary
Zinc Amino Acid Complex is a chelated mineral ingredient derived from the binding of zinc, an essential trace element, with amino acids. This form is not used in its natural metallic state but is instead utilised as a compound to enhance bioavailability and absorption. Its primary purpose is to support immune function, skin health, and overall metabolic processes in pets.
Why it's used?
Zinc Amino Acid Complex is included to provide a bioavailable source of zinc, supporting essential metabolic and immune functions in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.
Amber-brown liquid drop of mixed tocopherols with a glossy, smooth texture on a white background
Mixed Tocopherols
Mixed Tocopherols
Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Summary
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Why it's used?
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.
Light brown, fine powder texture of copper amino acid chelate, a common dog supplement ingredient for health support
Copper Amino Acid Chelate
Copper Amino Acid Chelate
Copper Amino Acid Complex, Copper Amino Acid Chelated, Chelated Copper Amino Acid, Copper Glycinate
Summary
Copper Amino Acid Chelate is a mineral ingredient derived from copper, an essential trace element, bound to amino acids to enhance absorption and bioavailability. It is included in pet food to support healthy red blood cell formation, immune function, and connective tissue development. Copper is not used in its natural metallic state but is instead utilised as a chelated compound for safety and optimal nutrient uptake.
Why it's used?
Copper amino acid chelate is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form optimises absorption and allows for precise nutrient labelling to meet regulatory requirements.
Fine white niacinamide powder with a slightly textured surface, used in dog supplements for healthy skin
Niacinamide
Niacinamide
Nicotinamide, Vitamin B3, Pyridine-3-Carboxamide, E375
Summary
Niacinamide is a form of vitamin B3, a water-soluble nutrient derived from both plant and animal sources. It is primarily included in pet food to support energy metabolism, skin health, and nervous system function. Niacinamide is not used in its natural state; instead, it is utilised as a synthesised, stable compound to optimise bioavailability and ensure consistent nutritional delivery in pet diets.
Why it's used?
Niacinamide is included as a cost-effective source of vitamin B3 to ensure nutritional adequacy and support metabolic health in pets. Its stable form allows for consistent labelling and shelf life in finished products.
Fine, light brown powder with a slightly textured surface, showing iron amino acid chelate for dog supplements
Iron Amino Acid Chelate
Iron Amino Acid Chelate
Iron Bisglycinate, Ferrous Bisglycinate, Amino Acid Chelated Iron, Chelated Iron
Summary
Iron Amino Acid Chelate is a mineral compound derived by binding iron to amino acids, enhancing its stability and absorption in pet food. Sourced from mineral origins, it is not used in its natural metallic state but is instead utilised as a chelated form to optimise bioavailability. Its primary purpose is to support healthy blood formation and prevent iron deficiency in pets.
Why it's used?
Iron amino acid chelate is included to provide a bioavailable source of iron, supporting essential metabolic functions in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.
Dark brown, glossy drop of rosemary extract with a smooth texture on a plain background
Rosemary Extract
Rosemary Extract
Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Summary
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Why it's used?
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Light beige manganese amino acid complex powder with a fine, slightly clumpy texture, used in dog supplements
Manganese Amino Acid Complex
Manganese Amino Acid Complex
Manganese Amino Acid Chelate, Manganese Proteinate, Manganese Glycinate, Manganese Bisglycinate Chelate
Summary
Manganese Amino Acid Complex is a chelated mineral ingredient derived from the combination of manganese, an essential trace element, with amino acids. It is included in pet food to support bone development, enzyme function, and antioxidant defence. Unlike raw metallic manganese, this form is utilised as a complex to enhance safety, bioavailability, and absorption in the animal’s body.
Why it's used?
Manganese amino acid complex is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.
Fine off-white powder texture of calcium pantothenate, a common supplement ingredient for dogs
Calcium Pantothenate
Calcium Pantothenate
D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Summary
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Why it's used?
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.
Fine white powder with a slightly grainy texture, thiamine mononitrate used in dog supplements on a plain background
Thiamine Mononitrate
Thiamine Mononitrate
Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate
Summary
Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.
Why it's used?
Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Bright yellow riboflavin powder with a fine, slightly grainy texture displayed in a close-up circular view
Riboflavin
Riboflavin
Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Summary
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.
Fine white powder texture of pyridoxine hydrochloride, a dog supplement ingredient, shown in close-up detail
Pyridoxine Hydrochloride
Pyridoxine Hydrochloride
Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride
Summary
Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.
Why it's used?
Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Fine off-white calcium iodate powder with a soft, slightly grainy texture, commonly used in dog health supplements
Calcium Iodate
Calcium Iodate
Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous
Summary
Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.
Why it's used?
Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.
Bright yellow, finely textured Menadione Sodium Bisulphite Complex powder with small surface clumps visible
Menadione Sodium Bisulphite Complex
Menadione Sodium Bisulphite Complex
Vitamin K3, Menadione Sodium Bisulphite, MSBC, E223
Summary
Menadione Sodium Bisulphite Complex is a synthetic compound derived from vitamin K, specifically used as a source of vitamin K3 in pet foods. Its primary purpose is to support normal blood clotting and bone health. Unlike natural vitamin K found in plants or animal tissues, this ingredient is not used in its raw form but is utilised as a stable, water-soluble compound to optimise absorption and safety.
Why it's used?
Menadione Sodium Bisulphite Complex is included as a cost-effective, stable source of synthetic vitamin K to ensure consistent nutrient levels in the final product. Its use helps manufacturers meet nutritional requirements without relying on less stable or more expensive natural alternatives.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine, off-white powder texture of sodium selenite, a common supplement ingredient for dogs
Sodium Selenite
Sodium Selenite
Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid
Summary
Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.
Why it's used?
Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.

About

Brand
Animals Like Us
Manufactured
New Zealand
Type
Kibble
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
Moderate

PRODUCT TAGS

Grain Free
Gluten Free
Dairy Free
Soy Free
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About the Brand

Animals Like Us

Animals Like Us is a New Zealand pet food brand providing high protein kibble blended with nutrient dense, freeze dried raw ingredients. Their range focuses on grain free recipes designed to simplify raw feeding and support vitality for Australian dog owners.

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About
Australia's largest online pet store, with a huge range of food, supplies and accessories at sharp prices, backed by expert vet advice and subscription savings.
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Standard, next-day and same-day delivery, with same/next-day in major metro cities. Free shipping over $49 (free next-day over $79); otherwise priced by postcode.
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