Skin and Coat Treats with Aussie Chicken

Overview
Billie's Bowl Skin & Coat Treats are soft, bite-sized functional treats made with Aussie chicken, sunflower oil, and tuna oil — providing a combined omega-3 and omega-6 source to support skin moisture and coat shine. No artificial colours or flavours, packaged in a resealable bag.
A useful option for dogs with dry or dull coats who need a simple, daily fatty acid top-up without the mess of liquid oils. The small format suits all breeds and works well alongside meals or as a standalone training reward.
Ingredients
Chicken Meat, Wholegrain Wheat Flour, Vegetable Glycerine, Sunflower Oil, Tuna Oil, Potassium Sorbate, Vitamins & Minerals.

Chicken Meat
Chicken Meat
Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat
Summary
Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.
Manufacturer Benefits
Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Wholegrain Wheat Flour
Wholegrain Wheat Flour
Whole Wheat Flour, Wholemeal Wheat Flour, Triticum Aestivum Wholemeal, Triticum Aestivum Whole Wheat Flour
Summary
Wholegrain wheat flour is a plant-derived ingredient made by milling the entire wheat kernel, including the bran, germ, and endosperm. It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Wholegrain wheat flour is used in its natural, unrefined form to maximise nutritional value and support digestive health in pets.
Manufacturer Benefits
Wholegrain wheat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a binding agent to improve kibble texture and processing efficiency.

Vegetable Glycerine
Vegetable Glycerine
Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin
Summary
Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.
Manufacturer Benefits
Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Manufacturer Benefits
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Tuna Oil
Tuna Oil
Fish Oil (Thunnus Spp.), Thunnus Oil, Tuna Fish Oil, Thunnus Spp. Oil
Summary
Tuna oil is a marine-derived ingredient sourced from the tissues of tuna fish. It is primarily included in pet food for its rich content of omega-3 fatty acids, particularly EPA and DHA, which support skin, coat, and cognitive health. Tuna oil is not used in its whole fish form but is extracted and refined to ensure purity, safety, and optimal nutrient absorption.
Manufacturer Benefits
Tuna oil is included as a source of omega-3 fatty acids, which supports skin and coat health and can be highlighted for its nutritional benefits in marketing. Its presence also enhances palatability, encouraging dogs to consume the product.

Potassium Sorbate
Potassium Sorbate
E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid
Summary
Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.
Manufacturer Benefits
Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Manufacturer Benefits
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Manufacturer Benefits
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Ingredients Splitting
Score Card
Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.
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- Overall ScoreScore Info
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Billie's Bowl
Choose Billie's Bowl—Australian-made dog food with real Aussie protein, available through PETstock with convenient delivery options.
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