Bravecto™ Small 4.5-10kg Flea and Tick Chew

Fluralaner is an isoxazoline compound used in oral and topical flea and tick preventatives. It kills parasites by blocking inhibitory neurotransmitter receptors, with a single dose providing up to 12 weeks of protection.

E951, NutraSweet, Canderel, Equal

Aspartame is a synthetic, low-calorie sweetener derived from the combination of two amino acids, phenylalanine and aspartic acid. Its primary purpose in pet food is to provide sweetness without adding significant energy content. Aspartame is not used in its natural form but is manufactured and utilised as a refined compound to ensure safety, stability, and effective sweetness in formulations.

Aspartame is included as a cost-effective artificial sweetener to enhance palatability without adding significant calories. Its use allows manufacturers to improve taste while maintaining a low-sugar formulation.

Disodium 4,4'-Dihydroxystilbene-2,2'-Disulphonate Monohydrate, Disodium Stilbene Disulphonate Monohydrate, Disodium 4,4'-Dihydroxystilbene-2,2'-Disulphonate-1H₂O, E233

Disodium Embonate Monohydrate is a synthetic compound derived from chemical synthesis, not found naturally in foods. It is primarily included in pet food as a source of sodium and to support specific metabolic functions. Rather than being used in its raw elemental form, sodium is utilised as the disodium embonate monohydrate compound to ensure safety, stability, and optimal absorption in pets.

Disodium embonate monohydrate is included as a functional additive to enhance the stability and preservation of certain nutrients or active compounds in the pet food. Its use helps maintain product efficacy and shelf life, supporting consistent quality during storage and distribution.

Glycerin, Glycerine, 1,2,3-Propanetriol, E422

Glycerol is a naturally occurring compound derived from plant or animal fats and oils. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerol is not used in its raw, unrefined state; instead, it is utilised in a purified, food-grade form to ensure safety and optimal absorption in pet diets.

Glycerol is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a cost-effective preservative, extending shelf life by inhibiting microbial growth.

Liver Extract, Hepatic Flavour, Liver Essence, Hepatic Extract

Liver flavour is a palatable ingredient derived from animal sources, typically used to enhance the taste and aroma of pet foods. Its primary purpose is to increase palatability, encouraging consistent consumption and supporting nutrient intake. Liver flavour is not used in its whole, natural form; instead, it is processed and utilised as a flavouring extract to ensure safety, stability, and uniformity in pet food formulations.

Liver flavour is included to enhance palatability, encouraging dogs to consume the product. It provides a cost-effective way to impart a desirable taste without the need for whole organ meats.

Macrogol, PEG, Polyoxyethylene Glycol, E1521

Polyethylene glycol is a synthetic compound derived from petroleum sources. It is primarily used in pet food as a processing aid or humectant, helping to retain moisture and improve texture. Polyethylene glycol is not used in its raw chemical form but is specifically formulated for food-grade applications to ensure safety and efficacy. It does not provide direct nutritional value but supports product stability.

Polyethylene glycol is included as a processing aid or humectant to maintain moisture content and improve texture stability in pet food formulations. Its use can also facilitate the even distribution of ingredients and enhance product consistency during manufacturing.

Octadecanoic Acid Magnesium Salt, Magnesium Octadecanoate, E470b, Stearic Acid Magnesium Salt

Magnesium stearate is a compound derived from the mineral magnesium and stearic acid, a fatty acid typically sourced from plant or animal origins. It is primarily used as a flow agent in pet food manufacturing, ensuring even mixing and preventing clumping. Magnesium stearate is not used in its natural metallic form; instead, it is utilised as a safe, bioavailable compound to optimise processing.

Magnesium stearate is included as a flow agent to prevent ingredients from clumping and to optimise the manufacturing process by ensuring consistent mixing and tablet formation. Its use supports production efficiency and product uniformity rather than providing direct nutritional benefits.

Corn Starch, Zea Mays Starch, E1401, Cornflour

Maize starch is a carbohydrate ingredient derived from the endosperm of maize (corn) kernels, making it a plant-based component. It serves primarily as a source of easily digestible energy and acts as a functional binder in pet food formulations. Maize starch is utilised in its processed, refined form rather than as whole maize, ensuring consistency, digestibility, and suitability for pet nutrition.

Maize starch is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, optimising texture and processing efficiency. Its neutral flavour and label-friendly profile also support product stability and consumer acceptance.

Sodium Dodecyl Sulphate, SDS, Lauryl Sodium Sulphate, E487

Sodium lauryl sulphate is a synthetic compound derived from plant-based fatty acids, commonly coconut or palm oil. It functions primarily as an emulsifier and surfactant, aiding in the even distribution of ingredients and improving texture. Sodium lauryl sulphate is not used in its natural raw form; instead, it is utilised as a purified salt to ensure safety and effective performance in pet food formulations.

Sodium lauryl sulphate is included as a functional surfactant to aid in mixing and emulsification of ingredients, ensuring product consistency. It may also serve as a foaming agent in dental chews or oral care products to enhance cleaning efficacy.

Glycine Max Oil, E322, Soya Oil, Soya Bean Oil

Soybean oil is a plant-derived oil extracted from the seeds of the soybean (Glycine max). It serves as a concentrated source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Soybean oil is utilised in its refined liquid form, not as whole soybeans, to optimise digestibility and nutrient availability in pet food formulations.

Soybean oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food. It also contributes to product texture and palatability while helping to optimise manufacturing costs.

Table Sugar, Saccharose, Cane Sugar, Beet Sugar

Sucrose is a carbohydrate derived primarily from plant sources such as sugar cane or sugar beet. It serves as a source of readily available energy and can enhance palatability in pet foods. Sucrose is incorporated in its refined, crystalline form rather than as raw plant material, ensuring consistency, safety, and optimal digestibility for companion animals.

Sucrose is included as a cost-effective carbohydrate source and palatability enhancer, improving the taste and acceptance of the product for pets. It may also contribute to product texture and consistency.