Peanut Butter — Strawberry and Flaxseed

Groundnut, Arachis Hypogaea, Earthnut, Goober

Peanut is a legume derived from the plant Arachis hypogaea, commonly cultivated for its edible seeds. In pet food, peanuts are primarily included as a source of plant-based protein, healthy fats, and essential vitamins. Peanuts are used in their natural, whole or ground form, rather than as extracts or isolates, to provide nutritional value and palatability in premium pet diets.

Peanut is included as a palatable protein and fat source to enhance flavour and nutritional value, appealing to both pets and consumers seeking recognisable ingredients. It also serves as a label-friendly addition that can support marketing claims of natural or wholesome content.

Fragaria × Ananassa Powder, Freeze-Dried Strawberry Powder, Strawberry Fruit Powder, Fragaria Powder

Strawberry powder is a plant-derived ingredient made by dehydrating and finely grinding whole strawberries. It is primarily included in pet food for its natural source of antioxidants, vitamins, and dietary fibre, supporting immune health and digestion. Strawberry powder is used in its natural form, ensuring pets benefit from the fruit’s original nutrients without artificial additives or processing beyond dehydration.

Strawberry powder is included as a label-friendly ingredient to appeal to consumers seeking natural fruit additions and enhanced product marketing. It may also provide a minor source of antioxidants and flavour, though its functional impact on pet nutrition is typically limited at the inclusion levels used.

Flaxseed Powder, Linum Usitatissimum Powder, Flax Powder, Linum Usitatissimum Seed Powder

Linseed powder is a plant-derived ingredient made from finely ground flaxseeds. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and protein, supporting skin, coat, and digestive health. Linseed powder is used in its natural, ground form, allowing pets to benefit from its nutrients in a readily digestible and bioavailable manner.

Linseed powder is included as a cost-effective source of omega-3 fatty acids and dietary fibre, supporting nutritional claims and digestive health. Its presence also enhances the product’s label appeal by highlighting natural plant-based ingredients.