Peanut Butter — Blueberry and Collagen

Groundnut, Arachis Hypogaea, Earthnut, Goober

Peanut is a legume derived from the plant Arachis hypogaea, commonly cultivated for its edible seeds. In pet food, peanuts are primarily included as a source of plant-based protein, healthy fats, and essential vitamins. Peanuts are used in their natural, whole or ground form, rather than as extracts or isolates, to provide nutritional value and palatability in premium pet diets.

Peanut is included as a palatable protein and fat source to enhance flavour and nutritional value, appealing to both pets and consumers seeking recognisable ingredients. It also serves as a label-friendly addition that can support marketing claims of natural or wholesome content.

Vaccinium Corymbosum Powder, Blueberry Fruit Powder, Vaccinium Corymbosum Fruit Powder, Blueberry Extract Powder

Blueberry powder is a plant-derived ingredient made by drying and finely grinding whole blueberries. It is primarily included in pet food for its rich antioxidant content, supporting immune health and overall wellbeing. Blueberry powder is used in its natural form, retaining the beneficial phytonutrients, vitamins, and fibre found in fresh blueberries, while offering improved shelf stability and ease of incorporation into formulations.

Blueberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with antioxidants and natural nutrition. It may also provide a minor functional benefit as a source of vitamins and antioxidants, though typically at low inclusion rates.

Hydrolysed Collagen, Collagen Hydrolysate, Gelatine Hydrolysate, Hydrolysed Gelatine

Collagen powder is a processed protein supplement derived from animal connective tissues, primarily composed of hydrolysed collagen peptides. It is typically supplied in a powdered form for ease of mixing and absorption in pet food manufacturing. Collagen powder provides a source of amino acids that support joint, skin and coat health in dogs. When included at appropriate levels, it is considered safe and may help maintain connective tissue integrity, with no known adverse effects reported at standard dietary inclusion rates.

Collagen powder is included in dog food formulations primarily because it is a cost-effective protein source that can improve product texture and processing, while also offering potential joint and skin health benefits for dogs. Its use allows manufacturers to enhance the protein content and functional properties of the food without relying solely on more expensive whole meat ingredients.