NOTICE:
Discontinued
Update May 2026: PLUS Chicken Adult All Breeds Dry Dog Food has been officially discontinued by the brand. If you're looking for an alternative dry food for your adult dog, explore similar options in the directory.
Overview
Dogpro PLUS Adult Chicken is a complete maintenance kibble for adult dogs, using chicken protein and wholegrain ingredients to support healthy digestion, skin and coat health, muscle condition and overall wellbeing. It is designed as an everyday diet for adult dogs of all breeds.
This product sits alongside Dogpro PLUS Adult Beef, Dogpro PLUS Puppy, Dogpro PLUS Working Dog and Dogpro PLUS Game On in the Dogpro PLUS product range.
Nutritional Analysis
Protein
20
%
0%
Fat
9
%
0%
Energy
320
0
kcal/100g
Ingredients
Wholegrain Cereals and Cereal By-Products, Meat and Meat By-Products (Including Chicken, Kangaroo &/or Mutton), Fats & Oils (Beef &/or Chicken), Chicken Gravy, Iodised Salt, Essential Minerals (Including Calcium, Phosphorous, Potassium, Magnesium, Iron, Copper, Manganese, Selenium), Fructo-Oligosaccharides (FOS), Choline Chloride, Whole Egg, Yucca Schidigera, Natural Antioxidants, Essential Vitamins (Including Vitamin A, Vitamin D3, Vitamin E, Vitamin C, Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B5, Vitamin B6, Vitamin B9, Vitamin B12).
Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Wholegrain Cereals
Wholegrain Cereals
Cereal Grains, Cereal Wholegrains, Whole Cereal Grains, Triticum Aestivum Spp.
Summary
Wholegrain cereals are plant-derived ingredients that include the entire grain kernel—bran, germ, and endosperm—commonly sourced from wheat, oats, or barley. They are primarily included in pet food for their dietary fibre, energy, and essential nutrients. Wholegrain cereals are used in their natural, unrefined form, ensuring the retention of their full nutritional profile for optimal health benefits.
Why it's used?
Wholegrain cereals are included as a cost-effective source of carbohydrates and dietary fibre, contributing to product bulk and energy content. They also appeal to consumers seeking recognisable, "wholesome" ingredients on the label.
Cereal By-Products
Cereal By-Products
Cereal Byproducts, Cereal By-Product, Cereal Byproduct, Cereal By-Products Meal
Summary
Cereal by-products are plant-derived ingredients obtained from the processing of grains such as wheat, rice, or barley. They are primarily included in pet food as a source of dietary fibre and energy, supporting digestive health and providing essential nutrients. These by-products are not used in their whole grain form but as milled fractions or bran, optimised for digestibility and nutritional value.
Why it's used?
Cereal by-products are included as a cost-effective carbohydrate source and bulk-adding agent, helping manufacturers optimise production costs while maintaining product texture. They may also contribute to the overall energy content of the pet food.
Meat
Meat
Animal Flesh, Muscle Tissue, Animal Protein, Skeletal Muscle
Summary
Meat refers to the edible muscle tissue derived from animals, commonly sourced from species such as chicken, beef, or lamb. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like iron and B vitamins, supporting muscle maintenance and overall health. In pet food, meat is used in its natural form, ensuring optimal nutrient availability and palatability for pets.
Why it's used?
Meat is included as a primary protein source to support essential amino acid requirements and overall nutritional value in pet food. Its presence also enhances palatability, making the product more appealing to pets.
Meat By-Products
Meat By-Products
Animal By-Products, Animal Derivatives, Animal Offal, Animal Spp. By-Products
Summary
Meat by-products are animal-derived ingredients obtained from the non-rendered, clean parts of slaughtered animals, excluding meat, such as organs and tissues. They provide essential proteins, vitamins, and minerals, supporting overall pet health. Meat by-products are used in their natural, edible form, ensuring nutrient density and palatability. Their inclusion helps optimise nutrient profiles and reduce food waste in premium pet foods.
Why it's used?
Meat by-products are included as a cost-effective protein source, utilising parts of the animal not typically consumed by humans to maximise resource efficiency. They contribute essential nutrients while helping manufacturers maintain competitive pricing.
Fats
Fats
Lipids, Triglycerides, Triacylglycerols, E471
Summary
Fats are essential macronutrients derived from both animal and plant sources, providing concentrated energy and supporting the absorption of fat-soluble vitamins in pet diets. Their primary purpose is to supply energy, promote healthy skin and coat, and aid in cellular function. In pet food, fats are typically utilised in processed or rendered forms, rather than as whole food sources, to optimise digestibility and nutritional value.
Why it's used?
Fats are included as a concentrated energy source and to enhance palatability, making the product more appealing to pets. They also aid in the absorption of fat-soluble vitamins and contribute to desirable texture and mouthfeel.
Too vague to identify
Oils
Oils
Vegetable Oils, Fixed Oils, Edible Oils, Triglycerides
Summary
Oils are lipid-based ingredients derived from plant or animal sources, such as fish, flaxseed, or chicken. They are primarily included in pet food to provide essential fatty acids, support skin and coat health, and enhance palatability. Oils are utilised in their extracted, purified form rather than as whole foods, ensuring optimal absorption and safety for pets.
Why it's used?
Oils are included as a concentrated source of dietary fat to provide essential fatty acids and support skin and coat health. They also enhance palatability and can improve the texture and energy density of the final product.
Chicken Gravy
Chicken Gravy
Poultry Gravy, Gallus Gallus Domesticus Gravy, Chicken Sauce, Poultry Sauce
Summary
Chicken gravy is a flavourful ingredient derived from the cooking juices of chicken, an animal source. It is primarily included in pet food to enhance palatability and provide a savoury taste that encourages consumption. Chicken gravy is used in its cooked, liquid form rather than as a raw ingredient, ensuring both safety and digestibility for pets.
Why it's used?
Chicken gravy is included to enhance palatability, making the product more appealing to pets. It may also serve as a label-friendly ingredient that signals quality and flavour to consumers.
Iodised Salt
Iodised Salt
Iodized Salt, Iodate Salt, Iodised Sodium Chloride, Iodised Table Salt
Summary
Iodised salt is a mineral-based ingredient produced by adding iodine, an essential trace element, to refined table salt. Sourced from mineral deposits, its primary purpose is to provide dietary sodium and ensure adequate iodine intake, supporting thyroid function and metabolic health. Iodised salt is not used in its natural raw form; instead, it is utilised as a fortified compound to optimise safety and bioavailability.
Why it's used?
Iodised salt is included as a cost-effective source of essential sodium and iodine, supporting pet health and meeting nutritional requirements. It also acts as a flavour enhancer to improve palatability.
Calcium
Calcium
E170, Elemental Calcium, Ca, Calcium Metal
Summary
Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.
Why it's used?
Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.
Phosphorus
Phosphorus
E339, Orthophosphate, Inorganic Phosphate, Phosphate Ion
Summary
Phosphorus is an essential mineral element derived from both animal and plant sources. It plays a critical role in supporting healthy bone and tooth development, as well as energy metabolism in pets. In pet food, phosphorus is not used in its natural, raw or metallic state; instead, it is utilised as specific compounds, such as calcium phosphate, to ensure safety and optimal absorption.
Why it's used?
Phosphorus is included as an essential mineral to support bone development and metabolic functions in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Potassium
Potassium
Kalium, E340, K, Atomic Number 19
Summary
Potassium is an essential mineral element sourced from the earth and is vital for maintaining fluid balance, nerve function, and muscle health in pets. In pet food, potassium is not used in its natural metallic state; instead, it is utilised as safe, bioavailable compounds such as potassium chloride or potassium sulphate to optimise absorption and support overall wellbeing.
Why it's used?
Potassium is included as an essential mineral to support electrolyte balance and proper muscle and nerve function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.
Magnesium
Magnesium
Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal
Summary
Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.
Why it's used?
Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Selenium
Selenium
Selen, E578, Atomic Number 34, Se
Summary
Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.
Why it's used?
Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Fructooligosaccharides
Fructooligosaccharides
Oligofructose, FOS, Oligofructan, E968
Summary
Fructooligosaccharides are short-chain carbohydrates derived from plant sources such as chicory root. They serve primarily as prebiotics, supporting digestive health by promoting the growth of beneficial gut bacteria. Fructooligosaccharides are not used in their whole plant form but are extracted and purified for inclusion in pet food, ensuring optimal efficacy and digestibility for companion animals.
Why it's used?
Fructooligosaccharides are included as a prebiotic fibre to support digestive health by promoting beneficial gut bacteria. They also serve as a label-friendly functional ingredient that can enhance the perceived nutritional value of the product.
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Egg
Egg
Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg
Summary
Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.
Why it's used?
Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.
Yucca Schidigera
Yucca Schidigera
Mojave Yucca, Spanish Dagger, Soapweed, Yucca Extract
Summary
Yucca Schidigera is a plant extract derived from the stem of the Yucca schidigera plant, native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste compounds. Yucca Schidigera is utilised in a processed extract form, rather than as the whole plant, to optimise its functional benefits and safety.
Why it's used?
Yucca Schidigera is included as a natural deodorising agent to reduce stool and urine odour in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Vitamin C
Vitamin C
Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone
Summary
Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.
Why it's used?
Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Vitamin B3
Vitamin B3
Nicotinic Acid, Niacin, Pyridine-3-Carboxylic Acid, E375
Summary
Vitamin B3, also known as niacin, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin and nervous system function. In pet food, Vitamin B3 is not used in its raw form but is typically included as niacinamide or nicotinic acid to optimise safety and absorption.
Why it's used?
Vitamin B3 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Vitamin B5
Vitamin B5
Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315
Summary
Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.
Why it's used?
Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Vitamin B9
Vitamin B9
Folic Acid, Folate, Pteroylglutamic Acid, E285
Summary
Vitamin B9, also known as folate, is a water-soluble B vitamin of synthetic or natural origin, commonly derived from plant sources or produced as folic acid for supplementation. Its primary role is to support cell division, DNA synthesis, and red blood cell formation. In pet food, Vitamin B9 is not used in its raw form but is typically utilised as folic acid to optimise stability and absorption.
Why it's used?
Vitamin B9 is included to meet nutritional requirements for dogs, supporting metabolic and cellular functions. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
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