Calming and Restore Functional Treat

Probiotics are live microorganisms, typically derived from beneficial bacterial strains, that are added to pet food to support digestive health and maintain a balanced gut microbiome. Their primary function is to promote healthy digestion and enhance immune function. Probiotics are not used in their natural, raw state but are carefully cultured and stabilised to ensure viability and efficacy when incorporated into pet food formulations.

Probiotics are included to support digestive health and promote a balanced gut microbiome in pets, which can be a key marketing point for health-conscious consumers. Their addition also allows manufacturers to differentiate products in a competitive market by highlighting functional health benefits.

Chamomile extract is a plant-derived ingredient sourced from the flowers of the chamomile plant (Matricaria chamomilla). It is primarily included in pet food for its calming properties and potential to support digestive health. Rather than using the whole flower, chamomile is utilised in extract form to concentrate its beneficial compounds, ensuring consistent efficacy and safety in pet nutrition formulations.

Chamomile extract is included as a label-friendly ingredient to appeal to consumers seeking natural or calming additives in pet food. Its presence supports marketing claims of promoting relaxation, though its functional impact on pets is minimal at typical inclusion rates.

Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.

Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.

Theanine is an amino acid naturally found in tea leaves (plant origin), valued for its calming properties and potential to support stress management in pets. In pet food, theanine is typically utilised in a purified, supplement form rather than as part of whole tea leaves, ensuring consistent dosage and optimal absorption. Its inclusion aims to promote relaxation without causing drowsiness.

Theanine is included as a functional ingredient to promote calmness and reduce stress in pets, supporting claims of behavioural health benefits. Its presence allows manufacturers to market the product as addressing anxiety or stress-related issues, appealing to pet owners seeking holistic wellness solutions.

Withania, commonly known as ashwagandha, is a plant-derived ingredient sourced from the roots of Withania somnifera. It is primarily included in pet food for its adaptogenic properties, supporting stress management and overall vitality. Withania is used in its natural, whole root or powdered form, ensuring pets benefit from its full spectrum of bioactive compounds as found in nature.

Withania is included as a functional botanical ingredient, often marketed for its adaptogenic properties to appeal to health-conscious consumers. Its presence can enhance the perceived value of the product without significantly impacting formulation costs.

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.

Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Blue pumpkin is a plant-derived ingredient sourced from the Cucurbita maxima species, known for its distinctive blue-grey skin and orange flesh. It is primarily included in pet food for its rich fibre content and natural antioxidants, supporting digestive health and immune function. Blue pumpkin is used in its natural, whole food form, ensuring optimal nutrient retention and palatability for pets.

Blue pumpkin is included as a cost-effective carbohydrate source and to add bulk to the product. Its presence also serves as a label-friendly ingredient, appealing to consumers seeking novel or natural-sounding components.

Olive oil is a plant-derived oil extracted from the fruit of the olive tree (Olea europaea). It serves as a source of healthy monounsaturated fats and antioxidants, supporting skin and coat health in pets. In pet food, olive oil is used in its natural, cold-pressed form, ensuring optimal nutrient retention and palatability while providing essential fatty acids for overall wellbeing.

Olive oil is included as a source of healthy fats and antioxidants, supporting skin and coat health in pets. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.

Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.

Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.

Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.