Anxiety Support Wholefood Powder

Hemp Seed Protein, Cannabis Sativa Seed Protein, Cannabis Sativa Protein, Hemp Protein Concentrate

Hemp protein powder is a plant-derived ingredient sourced from the seeds of the hemp plant (Cannabis sativa). It serves as a high-quality protein source, providing essential amino acids to support muscle maintenance and overall health in pets. Hemp protein powder is used in its natural, powdered form, ensuring digestibility and nutrient availability without the psychoactive compounds found in other parts of the plant.

Hemp protein powder is included as a plant-based protein source to boost the overall protein content and support muscle maintenance in pet food formulations. It also serves as a label-friendly ingredient, appealing to consumers seeking natural and alternative protein options.

Salmon Extract Powder, Salmo Spp. Powder, Salmon Muscle Powder, Salmon Protein Powder

Salmon powder is a concentrated ingredient derived from salmon, an animal source, typically produced by drying and grinding whole salmon or salmon fillets. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting skin, coat, and overall health in pets. Salmon powder is used in its natural, dehydrated form to optimise palatability and nutrient retention.

Salmon powder is included as a concentrated protein and omega-3 fatty acid source to enhance the nutritional profile and palatability of the product. Its presence also allows for "salmon" to be highlighted on labelling, appealing to consumers seeking premium or fish-based pet foods.

Saccharomyces Cerevisiae, Yeast Extract, Deactivated Yeast, Nooch

Nutritional yeast is a deactivated yeast derived from the Saccharomyces cerevisiae species, typically grown on molasses or sugar beets. As a plant-based ingredient, it is valued for its high-quality protein, B vitamins, and palatability enhancement. Nutritional yeast is used in its natural, inactive flake or powder form, making it safe and highly digestible for pets.

Nutritional yeast is included as a palatability enhancer and natural flavouring agent to improve the taste and aroma of pet food, encouraging consumption. It also serves as a label-friendly source of B-vitamins and protein, supporting marketing claims of added nutritional value.

Dehydrated Apple, Apple (Malus Domestica), Malus Domestica Fruit, Apple Pieces

Dried apple is a plant-derived ingredient made by dehydrating fresh apples to preserve their nutrients and flavour. It serves as a source of dietary fibre, natural sugars, and antioxidants, supporting digestive health and palatability in pet food. Dried apple is used in its natural form, ensuring the retention of beneficial phytonutrients and making it a wholesome addition to premium pet diets.

Dried apple is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It also provides a source of fibre and natural sweetness, which can enhance palatability.

Hypericum Perforatum, Hyperici Herba, Tipton’s Weed, Klamath Weed

St John’s Wort is a flowering plant (Hypericum perforatum) traditionally used for its potential health benefits. In pet food, it is included primarily for its natural antioxidant and anti-inflammatory properties, supporting overall wellbeing. St John’s Wort is used in its natural, dried herb form rather than as an isolated extract, ensuring the full spectrum of plant compounds is available for optimal efficacy.

St John’s Wort is included as a label-friendly botanical to appeal to consumers seeking holistic or natural remedies in pet food. Its presence is primarily for marketing purposes, as its functional benefits for pets are not well-established.