Joint Support Wholefood Powder

Hemp Seed Protein, Cannabis Sativa Seed Protein, Cannabis Sativa Protein, Hemp Protein Concentrate

Hemp protein powder is a plant-derived ingredient sourced from the seeds of the hemp plant (Cannabis sativa). It serves as a high-quality protein source, providing essential amino acids to support muscle maintenance and overall health in pets. Hemp protein powder is used in its natural, powdered form, ensuring digestibility and nutrient availability without the psychoactive compounds found in other parts of the plant.

Hemp protein powder is included as a plant-based protein source to boost the overall protein content and support muscle maintenance in pet food formulations. It also serves as a label-friendly ingredient, appealing to consumers seeking natural and alternative protein options.

Salmon Powder, Freeze-Dried Salmon, Salmon (Freeze-Dried), Salmo Spp. (Freeze-Dried)

Freeze Dried Salmon Powder is a concentrated animal-derived ingredient made by freeze-drying raw salmon and grinding it into a fine powder. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting skin, coat, and overall health. This ingredient is used in its natural form, retaining the nutritional integrity of whole salmon while enhancing palatability and nutrient density.

Freeze dried salmon powder is included as a high-value protein and omega-3 fatty acid source to enhance the nutritional profile and palatability of pet food. Its use also supports premium product positioning through label-friendly marketing.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Brassica Oleracea, Borecole, Leaf Cabbage, Eru

Kale is a leafy green vegetable of plant origin, belonging to the Brassica family. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. In pet food formulations, kale is used in its natural form, providing a source of dietary fibre and phytonutrients to optimise nutritional value.

Kale is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a source of vitamins and fibre, though its functional impact on pet nutrition is typically minimal at the inclusion levels used.

Egg Yolk Solids, Dried Egg Yolk, Ovum Vitellus, Gallus Gallus Domesticus Yolk

Egg yolk is the nutrient-rich, yellow portion of an egg, originating from animal sources, specifically poultry. It is included in pet food primarily for its high-quality protein, essential fatty acids, and vital micronutrients such as choline and vitamins A and D. Egg yolk is used in its natural form, providing a highly digestible and bioavailable source of nutrition for pets.

Egg yolk is included as a nutrient-dense ingredient to enhance the protein and fat content of the product, supporting nutritional labelling claims. It also serves as a natural emulsifier, improving texture and palatability.

Rosa Canina, Rose Haw, Dog Rose, Cynosbati

Rosehip is the fruit of the wild rose plant, primarily sourced from Rosa canina. It is included in pet food for its rich content of vitamin C, antioxidants, and dietary fibre, supporting immune health and overall wellbeing. Rosehip is used in its natural, dried, and ground form, ensuring pets benefit from its nutrients as they occur in the whole fruit.

Rosehip is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to immune health, despite limited direct benefits for pets at typical inclusion rates.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.