Immunity Complete Meal Balancing Booster

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.

Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.

Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Petroselinum Crispum, Garden Parsley, Common Parsley, E461

Parsley is a leafy herb of plant origin, commonly used in pet food for its natural antioxidant properties and as a source of vitamins such as vitamin K and C. It is primarily included to support immune health and freshen breath. In pet food formulations, parsley is used in its natural, whole form, ensuring the retention of its beneficial phytonutrients and fibre content.

Parsley is included as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components in pet food. It may also be added for its perceived breath-freshening properties, though its functional impact on canine nutrition is minimal.

Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Lepidium Meyenii, Peruvian Ginseng, Maca Root Powder, Lepidium Meyenii Powder

Maca powder is a plant-derived ingredient made from the root of the maca plant (Lepidium meyenii), native to the Andes. It is primarily included for its potential to support energy levels and overall vitality in pets. Maca is used in its natural, powdered form, ensuring the preservation of its bioactive compounds and nutrients for optimal nutritional benefit.

Maca powder is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a superfood. Its addition allows manufacturers to differentiate their product in the market, though it provides minimal direct nutritional benefit to pets at typical inclusion rates.

Hordeum Vulgare, Barley Leaf, Young Barley Leaf, Barley Green

Barley grass is the young, leafy growth of the barley plant (Hordeum vulgare), a cereal grain of plant origin. It is valued in pet nutrition for its rich supply of vitamins, minerals, antioxidants, and dietary fibre, supporting digestive health and overall wellbeing. Barley grass is incorporated in its natural, whole food form, ensuring pets benefit from its full spectrum of nutrients.

Barley grass is included as a label-friendly ingredient to appeal to health-conscious consumers, providing a source of vitamins and antioxidants. It may also serve as a functional fibre source to support digestive health in pets.

Laminaria Spp., Macrocystis Pyrifera, Giant Kelp, Brown Algae

Sea kelp is a type of large, edible marine algae sourced from ocean waters. As a plant-based ingredient, it is valued for its rich supply of natural iodine, essential minerals, and trace elements that support thyroid function and overall health. Sea kelp is used in its natural, dried form, ensuring optimal nutrient retention and bioavailability in pet food formulations.

Sea kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also provide trace minerals and nutrients, supporting a premium positioning without significantly impacting formulation costs.