Beef Bone Broth with Turmeric and Ginger Concentrate

Bovine Bone Broth, Bos Taurus Bone Broth, Bovine Stock, Bos Taurus Stock

Beef bone broth is a nutrient-rich liquid derived from simmering beef bones and connective tissues, making it an animal-based ingredient. It is primarily included in pet food for its high collagen content, which supports joint health and digestion, as well as for its palatability. Beef bone broth is used in its natural, whole-food form, providing both flavour and nutritional benefits.

Beef bone broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Cider Vinegar, Malus Domestica Vinegar, Acetic Acid Solution (Malus Domestica), Fermented Apple Vinegar

Apple cider vinegar is a liquid derived from the fermentation of apple juice, making it a plant-based ingredient. It is primarily included in pet food for its potential to support digestive health and act as a natural preservative. Apple cider vinegar is used in its natural liquid form, not as a concentrated extract or synthetic compound, ensuring safety and palatability for pets.

Apple cider vinegar is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve a minor functional role in supporting palatability and mild preservation.

Aqua, Distilled Water, Demineralised Water, Deionised Water

Purified water is water that has undergone filtration and purification processes to remove impurities, contaminants, and minerals. Sourced from various origins, it is primarily used in pet food to provide moisture, aid in ingredient blending, and support hydration. Purified water is utilised in its liquid form, ensuring safety and consistency, rather than being used in its natural, untreated state.

Purified water is included as a processing aid to facilitate mixing and ensure uniform texture in the final product. It may also be used to adjust moisture content for palatability and compliance with labelling standards.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Zingiber Officinale, Zingiberis Rhizoma, Sheng Jiang, Gan Jiang

Ginger is a plant-derived ingredient sourced from the rhizome of Zingiber officinale. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting digestive health and overall wellbeing. Ginger is used in its natural, dried, or powdered form, ensuring pets benefit from its bioactive compounds without the need for chemical modification or synthetic processing.

Ginger is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also be used for its natural flavouring properties to improve palatability.