Sensitive Stomach and Skin Adult Wet Dog Food

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Turkey is a lean animal protein sourced from domesticated birds, commonly used in premium pet foods. It provides essential amino acids to support muscle maintenance and overall health. Turkey is included in its natural, whole food form, offering a highly digestible protein source along with important vitamins and minerals. Its use helps optimise palatability and nutritional value in pet diets.

Turkey is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking premium or novel protein options.

Rice flour is a finely milled powder derived from whole or broken rice grains, making it a plant-based ingredient. It is primarily used as a carbohydrate source, providing easily digestible energy and aiding in kibble structure. Rice flour is incorporated in its natural, ground form, not as a raw grain, to optimise digestibility and palatability in pet food formulations.

Rice flour is included as a cost-effective, easily digestible carbohydrate source that provides energy and helps create a desirable texture in pet food. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive pets and appealing in marketing as a gentle ingredient.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Pork liver is an animal-derived organ meat sourced from pigs. It is included in pet food primarily for its rich content of highly bioavailable protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc. Pork liver is used in its natural, whole food form, providing a concentrated source of nutrients to support overall health and vitality in pets.

Pork liver is included as a nutrient-dense organ meat to provide essential vitamins, minerals, and high-quality protein, supporting the nutritional profile of the product. Its strong flavour also enhances palatability, encouraging consumption by pets.

Pea protein is a plant-derived ingredient extracted from yellow peas (Pisum sativum). It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole peas, pea protein is utilised in its isolated form to maximise protein content and digestibility. This functional ingredient is valued for its hypoallergenic properties and amino acid profile.

Pea protein is included as a cost-effective, plant-based protein source to boost overall protein content and support product labelling claims. It also serves as a functional ingredient to improve kibble texture and binding.

Dried egg white is a high-quality animal-derived ingredient produced by dehydrating the albumen of hen eggs. It serves as an excellent source of highly digestible protein, supporting muscle maintenance and overall health in pets. Dried egg white is used in its natural form, simply processed to remove moisture, ensuring optimal shelf stability and nutrient retention without altering its fundamental composition.

Dried egg white is included as a highly digestible, animal-based protein source that supports muscle maintenance and overall nutrition. Its use also allows for precise protein content control and contributes to product texture without significantly impacting flavour.

Cellulose is a plant-derived carbohydrate sourced primarily from the cell walls of fibrous plants. It serves as an insoluble dietary fibre in pet food, supporting healthy digestion and promoting optimal stool quality. Cellulose is not used in its raw plant form but is processed into a purified, food-grade powder to ensure consistency, safety, and effective fibre delivery in formulated diets.

Cellulose is included as a cost-effective fibre source to promote digestive health and regulate stool quality in pet food formulations. It also serves as a bulk-adding agent, helping to control calorie density without significantly impacting palatability.

Dried carrot is a plant-derived ingredient made by dehydrating whole carrots to preserve their nutrients. It is primarily included in pet food as a source of dietary fibre, beta-carotene (a precursor to vitamin A), and natural antioxidants. Dried carrot is used in its natural form, ensuring pets benefit from its original nutritional profile while enhancing flavour and texture in the final product.

Dried carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It also provides a cost-effective source of fibre and micronutrients, supporting product marketing and nutritional claims.

Digest is a palatable ingredient derived from animal tissues, typically through enzymatic or chemical hydrolysis, resulting in a concentrated flavour enhancer. Its primary purpose is to improve the taste and acceptance of pet foods, encouraging consistent consumption. Digest is not used in its raw animal form but is processed into a safe, digestible compound to optimise both flavour and nutritional value for pets.

Digest is included as a palatability enhancer, providing flavour and aroma that increase the appeal of the food to pets. It is a cost-effective way to improve acceptance and consumption rates without significantly impacting the nutritional profile.

Dried beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. As a plant-based ingredient, it serves primarily as a source of fermentable fibre, supporting digestive health and stool quality in pets. Dried beet pulp is used in its processed, dried form rather than as fresh beet, optimising its digestibility and functional benefits in pet food formulations.

Dried beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise the texture and consistency of the final product.

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Soybean oil is a plant-derived oil extracted from the seeds of the soybean (Glycine max). It serves as a concentrated source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Soybean oil is utilised in its refined liquid form, not as whole soybeans, to optimise digestibility and nutrient availability in pet food formulations.

Soybean oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food. It also contributes to product texture and palatability while helping to optimise manufacturing costs.

Trace elements are essential minerals required by pets in minute amounts for optimal health, originating from natural sources but not used in their raw or metallic state. Instead, they are incorporated into pet food as specific compounds, such as chelates or sulphates, to ensure safety and effective absorption. Their primary purpose is to support vital physiological functions, including enzyme activity, immune response, and metabolic processes.

Trace elements are included to meet essential micronutrient requirements for canine health, ensuring the product complies with nutritional standards. Their addition supports balanced nutrition without significantly impacting cost or palatability.