Adult with Chicken and Barley Wet Dog Food

Sus Scrofa Domesticus Liver, Swine Liver, Pig Liver, Porcine Liver

Pork liver is an animal-derived organ meat sourced from pigs. It is included in pet food primarily for its rich content of highly bioavailable protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc. Pork liver is used in its natural, whole food form, providing a concentrated source of nutrients to support overall health and vitality in pets.

Pork liver is included as a nutrient-dense organ meat to provide essential vitamins, minerals, and high-quality protein, supporting the nutritional profile of the product. Its strong flavour also enhances palatability, encouraging consumption by pets.

Hordeum Vulgare, Pearl Barley, Malted Barley, Barley Grain

Barley is a cereal grain derived from the plant species Hordeum vulgare. As a plant-based ingredient, it is primarily included in pet food for its carbohydrate content, providing a steady source of energy and dietary fibre to support digestive health. Barley is used in its natural, whole or ground form, ensuring pets benefit from its inherent nutrients and fibre profile.

Barley is included as a cost-effective carbohydrate source that provides energy and dietary fibre. It also serves as a bulk-adding agent to optimise product texture and manufacturing efficiency.

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Corn, Zea Mays, Sweetcorn, Indian Corn

Maize is a cereal grain derived from the plant Zea mays and is commonly used in pet food as a source of carbohydrates and energy. It provides essential nutrients such as dietary fibre, vitamins, and minerals. In pet food formulations, maize is typically used in its natural, whole or ground form, allowing for optimal digestibility and nutrient availability for pets.

Maize is included as a cost-effective carbohydrate source that provides energy and helps maintain product texture. It also serves as a bulk-adding agent, supporting kibble structure and processing efficiency.

Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver

Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.

Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.

Enzyme Hydrolysate, Protein Hydrolysate, Pancreatin, Peptone

Digest is a palatable ingredient derived from animal tissues, typically through enzymatic or chemical hydrolysis, resulting in a concentrated flavour enhancer. Its primary purpose is to improve the taste and acceptance of pet foods, encouraging consistent consumption. Digest is not used in its raw animal form but is processed into a safe, digestible compound to optimise both flavour and nutritional value for pets.

Digest is included as a palatability enhancer, providing flavour and aroma that increase the appeal of the food to pets. It is a cost-effective way to improve acceptance and consumption rates without significantly impacting the nutritional profile.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Glycine Max Oil, E322, Soya Oil, Soya Bean Oil

Soybean oil is a plant-derived oil extracted from the seeds of the soybean (Glycine max). It serves as a concentrated source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Soybean oil is utilised in its refined liquid form, not as whole soybeans, to optimise digestibility and nutrient availability in pet food formulations.

Soybean oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food. It also contributes to product texture and palatability while helping to optimise manufacturing costs.

Ground Rice, Oryza Sativa Flour, Rice Powder, Oryza Sativa

Rice flour is a finely milled powder derived from whole or broken rice grains, making it a plant-based ingredient. It is primarily used as a carbohydrate source, providing easily digestible energy and aiding in kibble structure. Rice flour is incorporated in its natural, ground form, not as a raw grain, to optimise digestibility and palatability in pet food formulations.

Rice flour is included as a cost-effective, easily digestible carbohydrate source that provides energy and helps create a desirable texture in pet food. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive pets and appealing in marketing as a gentle ingredient.

Beta-Glucan Homopolysaccharide, E460, Microcrystalline Cellulose, Plant Fibre

Cellulose is a plant-derived carbohydrate sourced primarily from the cell walls of fibrous plants. It serves as an insoluble dietary fibre in pet food, supporting healthy digestion and promoting optimal stool quality. Cellulose is not used in its raw plant form but is processed into a purified, food-grade powder to ensure consistency, safety, and effective fibre delivery in formulated diets.

Cellulose is included as a cost-effective fibre source to promote digestive health and regulate stool quality in pet food formulations. It also serves as a bulk-adding agent, helping to control calorie density without significantly impacting palatability.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Micronutrients, Oligoelements, Microelements, Essential Trace Minerals

Trace elements are essential minerals required by pets in minute amounts for optimal health, originating from natural sources but not used in their raw or metallic state. Instead, they are incorporated into pet food as specific compounds, such as chelates or sulphates, to ensure safety and effective absorption. Their primary purpose is to support vital physiological functions, including enzyme activity, immune response, and metabolic processes.

Trace elements are included to meet essential micronutrient requirements for canine health, ensuring the product complies with nutritional standards. Their addition supports balanced nutrition without significantly impacting cost or palatability.

Provitamin A, E160a, All-Trans-Beta-Carotene, CI 40800

Beta carotene is a plant-derived pigment and precursor to vitamin A, commonly sourced from carrots and other colourful vegetables. Its primary nutritional benefit is supporting vision, immune function, and antioxidant defence. In pet food, beta carotene is utilised in its extracted or purified form rather than as whole vegetables, ensuring consistent potency and bioavailability for optimal health outcomes.

Beta carotene is included as a natural source of vitamin A and as a colour-enhancing agent to improve the visual appeal of the product. Its presence also allows for label-friendly marketing, appealing to consumers seeking natural additives.