Dental Sticks Small to Medium Breed

Gramineae, Poaceae, Cereal Grains, Poaceae Spp.

Cereals are plant-derived ingredients sourced from the edible seeds of cultivated grasses such as wheat, rice, barley, and oats. They are primarily included in pet food as a source of carbohydrates, providing energy, as well as dietary fibre and some essential nutrients. Cereals are used in their natural, whole or milled form, rather than as isolated compounds, to optimise digestibility and nutritional value.

Cereals are included as a cost-effective carbohydrate source to provide energy and bulk to pet food formulations. They also help optimise manufacturing efficiency and contribute to product texture.

Glycerin, Glycerine, 1,2,3-Propanetriol, E422

Glycerol is a naturally occurring compound derived from plant or animal fats and oils. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerol is not used in its raw, unrefined state; instead, it is utilised in a purified, food-grade form to ensure safety and optimal absorption in pet diets.

Glycerol is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a cost-effective preservative, extending shelf life by inhibiting microbial growth.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Pentapotassium Triphosphate, STPP, E451(i), Triphosphoric Acid Pentasodium Salt

Sodium tripolyphosphate is a synthetic compound derived from inorganic sources, commonly used in pet food formulations. Its primary function is to act as a preservative and to help maintain the texture and moisture of products. Sodium tripolyphosphate is not used in its natural mineral form; instead, it is utilised as a processed salt to ensure safety, stability, and optimal absorption.

Sodium tripolyphosphate is included as a functional additive to improve product texture and moisture retention, helping maintain palatability and appearance. It also acts as a preservative to extend shelf life and inhibit spoilage.

Zinc Sulphate Monohydrate, Zinc Sulphate Heptahydrate, E6, ZnSO₄

Zinc sulphate is a mineral compound derived from the element zinc, typically sourced from mined zinc ores. It is utilised in pet food as a supplemental source of zinc, an essential trace mineral that supports immune function, skin health, and enzyme activity. Zinc is not used in its natural metallic state; instead, it is provided as zinc sulphate to optimise safety and bioavailability for pets.

Zinc sulphate is included as a cost-effective and bioavailable source of the essential mineral zinc, which supports immune function and skin health in pets. Its addition ensures the product meets nutritional requirements for complete and balanced pet food labelling.

Animal Flesh, Muscle Tissue, Animal Protein, Skeletal Muscle

Meat refers to the edible muscle tissue derived from animals, commonly sourced from species such as chicken, beef, or lamb. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like iron and B vitamins, supporting muscle maintenance and overall health. In pet food, meat is used in its natural form, ensuring optimal nutrient availability and palatability for pets.

Meat is included as a primary protein source to support essential amino acid requirements and overall nutritional value in pet food. Its presence also enhances palatability, making the product more appealing to pets.

Animal By-Products, Animal Derivatives, Animal Offal, Animal Spp. By-Products

Meat by-products are animal-derived ingredients obtained from the non-rendered, clean parts of slaughtered animals, excluding meat, such as organs and tissues. They provide essential proteins, vitamins, and minerals, supporting overall pet health. Meat by-products are used in their natural, edible form, ensuring nutrient density and palatability. Their inclusion helps optimise nutrient profiles and reduce food waste in premium pet foods.

Meat by-products are included as a cost-effective protein source, utilising parts of the animal not typically consumed by humans to maximise resource efficiency. They contribute essential nutrients while helping manufacturers maintain competitive pricing.

Edible Vegetable Oil, Edible Plant Oil, Plant Oil, Oleum Vegetabile

Vegetable oil is a plant-derived fat extracted from various seeds or fruits, such as sunflower, canola, or soybean. It serves primarily as an energy source and supports the absorption of fat-soluble vitamins in pet food. Vegetable oil is used in its refined, edible form rather than as raw plant material, ensuring safety, palatability, and optimal nutrient availability for pets.

Vegetable oil is included as a cost-effective source of dietary fat and energy, supporting palatability and contributing to the texture of the final product. It may also be used to deliver essential fatty acids and improve the appearance of the kibble.

E150, Caramel E150, E150a, Plain Caramel

Caramel Colour is a food-grade colouring agent derived from the controlled heat treatment of carbohydrates, typically sourced from plant materials such as corn or sugar. Its primary purpose is to impart a rich brown hue to pet foods, enhancing visual appeal. Caramel Colour is not used in its raw form; instead, it is produced through a regulated process to ensure safety and consistency.

Caramel colour is included as a cost-effective colouring agent to standardise and enhance the visual appearance of pet food, making it more appealing to consumers. It does not contribute nutritional value but supports consistent product presentation for marketing purposes.

Ferric Oxide, E172, Fe2O3, CI 77491

Iron oxide is an inorganic compound derived from iron, commonly sourced from mineral deposits. It serves as a supplemental source of iron, supporting the formation of healthy red blood cells and overall oxygen transport in pets. Iron oxide is not used in its natural, raw metallic state; instead, it is utilised in a processed, stable compound form to ensure safety and effective absorption.

Iron oxide is included as a colourant to enhance or standardise the visual appearance of pet food, making it more appealing to consumers. It serves no nutritional function for pets but supports marketing objectives by improving product presentation.

E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid

Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.

Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

Antioxidant Agents, Free Radical Scavengers, E306, E321

Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.

Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.